Joe Utichi contributes to Deadline’s UK coverage:
A Paramount-branded theme park will be built in the Thames Estuary near London under plans unveiled today. The $3.2B plan for the Swanscombe Peninsula, less than 30 minutes from the capital, will create 27,000 jobs and regenerate the 872-acre site, a former cement works which is twice the size of the nearby Olympic Park. Speaking to Deadline, a source familiar with the deal said it was the latest in a series of licensing arrangements Paramount has engaged in. They include a similar Paramount park in Spain, and a Star Trek-themed resort in Jordan. “This is not an investment situation and Paramount is not developing the project in a true sense,” the source said. “Paramount’s partners will lead the way, and the company will consult on their plans.” The deal includes Paramount’s highly valuable movie properties. Rides and attractions are likely to be themed around IPs like Star Trek, Mission: Impossible and Transformers, though the form they will take has yet to be set in stone. The company was “going through the creative process of arriving at the most compelling attractions”.