Sony Pictures said today it is re-releasing the Sony/Columbia raunch comedy in about 2000 theaters beginning Friday. The ensemble comedy about what happens to six pals trapped in a house as the apocalypse begins outside stars James Franco, Jonah Hill, Seth Rogen, Jay Baruchel, Danny McBride, Craig Robinson, Michael Cera and Emma Watson and has grossed $96.8 million to date at the domestic box office since it bowed June 14 opposite Man Of Steel. This Is The End was marketed squarely at a young adult male audience and was situated on the release schedule to counterprogram the Superman pic. “This Is The End really struck a chord with comedy moviegoers this summer”, said Rory Bruer, president of Worldwide Distribution for Sony Pictures, in the release announcing the plans. “For everyone who didn’t get a chance to see it — or saw it and loved it and wants to see it again on the big screen — we are thrilled to have it back in theaters.” Rogen and Evan Goldberg directed their screenplay and produced with James Weaver.
EXCLUSIVE: Jonah Hill has taken on management. He has signed with LBI Entertainment, where he will be repped by a team headed by Ian Montone and Rick Yorn. They will rep him in all areas, along with WME and attorney Karl Austen. Hill continues to surprise as he evolves from the fro-headed kid in Superbad to a lead in ribald stoner comedies like This Is The End, to serious roles like his Oscar nominated turn in Moneyball, and the upcoming Martin Scorsese-directed The Wolf Of Wall Street. In the Rupert Gould-directed Plan B-produced True Story, Hill next plays disgraced New York Times reporter Michael Finkel, who was sacked just as a suspected killer on the FBI’s Most Wanted List who was using his name got caught, and would only talk to the journo at a time his life was crashing down around him. James Franco plays the killer.
Hill also has a 21 Jump Street sequel after getting story credit on the original hit he starred in with Channing Tatum. And let’s not forget his other pivotal recent screen credit, Bag Head #2, in Quentin Tarantino’s Django Unchained.
‘Man Of Steel’ Soars To $200.3M Worldwide In First 4 Days As #1: Record June Domestic Opening Of $128.7M, International $71.6M
SUNDAY PM/MONDAY AM 12TH UPDATE: Sunday matinees were running on par with Saturdays which is highly unusual. But apparently Father’s Day and Man Of Steel “make a great combo. Best Father’s Day combo of all time”, said Warner Bros Pictures President, Domestic Distribution, Dan Fellman. “Amazing result for Sunday. No drop from Saturday”! With $36.3M on Sunday, Warner Bros’ and Legendary Pictures’ tentpole has new totals: $116.7M for the three-weekend and a four-day cume of $128.7M.
SUNDAY AM, 10TH UPDATE (includes international): Warner Bros’ and Legendary Pictures’ Man Of Steel (4,207 theaters with 3D in 3,357 venues) grossed $44M in North America on Friday (including the $9M from midnights) and -18% for $36.3M Saturday (excluding those $12M from Thursday 7 PM Wal-Mart shows). Pic was light on all-time records. But, even with a longish running time of two hours and 23 minutes, the Chris Nolan-Zack Snyder-David S. Goyer-Henry Cavill PG-13 tentpole set a new June best-ever opening weekend record. It was the 2nd best debut of 2013 behind only Disney/Marvel’s Iron Man 3 (which is on the verge of crossing $400M domestic). Internationally, Warner Bros says Man Of Steel ranked #1 everywhere with a gross of $71.6M from 9,710 screens in the 24 overseas markets in release. That made for a speeding worldwide cume of $196.7M in its first 4 days.
“In North America, Superman audiences thumbed their noses at the negative reviews from film critics and gave it an ‘A-’ CinemaScore. Man Of Steel beat all expectations,” a Warner Bros executive tells me. “Interesting note that Superman’s Saturday gross is double the next ranking Top 4 films added together. That’s really dominating the marketplace.” Sunday is projected at $32.7M. Estimates now for the 3-day weekend are $113M and the 4-day opening cume is $125.1M including Thursday. As for Sunday, “always an upside to consider with a huge Father’s Day result,” Warner Bros President, Domestic Distribution, Dan Fellman tells me. Saturday’s number followed very strong matinees — the same as opening day at $15.5M. Sunday also will bring an updated international figure which currently stands at $25.9M. Playing on 331 domestic IMAX screens, Man Of Steel delivered $13.3M, a record opening for a June release and was 12% of the weekend take. “Our CinemaScore of ‘A-’ with the youngest (under 18) and the oldest (over 50) age categories both rating the film an ‘A’ should certainly generate strong word of mouth as we continue our run in the heart of the lucrative summer play time,” Fellman noted. The 3D screens generated 42% of Man Of Steel‘s box office revenue and 32% of all admissions for 6.250M for Friday. The Man Of Steel results helped total moviegoing this Friday increase +78% over last year’s box office. Pic packed a strong opening punch because of the 3D premium and immense wannasee sparked by masterful marketing. It took Nolan’s involvement to make Superman cool again (finally).
THURSDAY NOON UPDATE: You wouldn’t think that imagining a bunch of stoned and drunk celebrities at James Franco’s house would amount to much as a film. Then again, it’s from the Superbad/Pineapple Express crew. So Sony/Columbia Pictures’ raunchy apocalyptic comedy This Is The End received a ‘B+’ CinemaScore from audiences and 82% positive reviews on Rotten Tomatoes and a #1 reception Wednesday night. With a dearth of both ‘R’-rated movies or well-received laughers in the marketplace, pic made $7.8M Wednesday from 3,055 theaters after a stronger-than-expected late shows around the country. That number includes $2.2M from Tuesday late and midnight screenings. Sony’s latest projections are for the film to take at least mid-$30sM or higher over the next 5 days - or about the same dollar figure as its $32M negative cost. This Is The End was marketed squarely at a young adult male audience and should counter-program the Man Of Steel juggernaut niftily this weekend. Written by Seth Rogen, Evan Goldberg, and Jason Stone, and directed by Goldberg and Rogen in their directorial debuts, This Is the End is based on Jay and Seth vs. The Apocalypse, a short film created by Rogen and Jay Baruchel in 2007. Initially called The Apocalypse, the new film’s name was changed but its roots were made clear during marketing: on this past April Fools’ Day, Sony released a trailer for Pineapple Express 2 which …
Sony Pictures played it lean and mean with a tightly produced program for exhibitors at CinemaCon on Wednesday evening that put the emphasis squarely where the theatre owners wanted it — on the product. And the studio delivered as promised with an intriguing 51-minute reel showcasing their 2013 movie slate — and in no particular order. Where other studios this week have put the emphasis on summer, Sony presented a year-round picture with a wide diversity of product and more than one potential Oscar contender.
Among the previously unseen footage in the reel were brief snippets from year-end awards contenders The Monuments Men directed by and starring George Clooney and an all-star cast, along with David O. Russell’s newly named American Hustle with virtually the entire cast of last season’s Russell Oscar darling Silver Linings Playbook. Also, Tom Hanks is starring as Captain Phillips (October) from director Paul Greengrass, a true story about a ship hijacked by Somalian pirates. If this weren’t enough to whet Oscar-watcher appetites there was generous footage from 2010 Best Picture Oscar nominee Neil Blomkamp’s (District 9) latest, Elysium, which those who have seen a rough cut tell me could be another contender for the director. Matt Damon and Jodie Foster star. There’s also a Russian production of a World War II epic, Stalingrad, from director Fedor Bonarchuk which the studio is partnering on for fall release that has “prestige product” written all over it.
It’s not Pineapple Express 2, but Seth Rogen and Evan Goldberg got much of that pic’s gang back together for Sony/Columbia’s June 12 opener. The duo co-scripted and co-directed the R-rated comedy, which stars James Franco, Jonah Hill, Rogen, Jay Baruchel, Danny McBride, Craig Robinson and their young Hollywood cohorts playing versions of themselves. Here’s the red band trailer: