Is it a gimmick or a true interactive programming innovation? Warner Bros Digital Distribution has launched what it claims to be the first “social series” from a Hollywood studio in Aim High. It’s an action comedy series that has McG among its producers, is directed by Diary Of A Wimpy Kid helmer Thor Freudenthal, and stars Twilight Saga’s Jackson Rathbone, Friday Night Lights’ Aimee Teegarden and Ally McBeal’s Greg Germann. It launches October 18. The plot: A handsome high school junior moonlights as a highly trained teenage government operative. The social networking innovation: Viewers can supply their Facebook profile information, with photos and text, and see it worked into scenes, from a photo appearing on a student body election poster to a name scrawled in graffiti on a wall. “Facebook is an increasingly influential destination for discovering and acquiring movie and television content,” Warner Bros Digital Distribution president Thomas Gewecke said in a statement. “This effort takes video distribution to a whole new level by making the actual viewing experience personal and social in a truly innovative and entertainment way.” The series is created and written by Heath Corson and Richie Keen.
Warner Premiere this morning announced an agreement with Dolphin Entertainment (Zoey 101) to co-finance and co-distribute multi-platform digital series. The first two live-action series under the pact are futuristic tale H+ from producer Bryan Singer and high school action Aim High from producer McG. Here are description of the series: