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Warner Bros Sets ‘Aim High’ As First Facebook Series From Hollywood Studio

By MIKE FLEMING JR | Thursday September 29, 2011 @ 6:26am PDTTags: McG, Thor Freudenthal
Mike Fleming

Is it a gimmick or a true interactive programming innovation? Warner Bros Digital Distribution has launched what it claims to be the first “social series” from a Hollywood studio in Aim High. It’s an action comedy series that has McG among its producers, is directed by Diary Of A Wimpy Kid helmer Thor Freudenthal, and stars Twilight Saga’s Jackson Rathbone, Friday Night Lights’ Aimee Teegarden and Ally McBeal’s Greg Germann. It launches October 18. The plot: A handsome high school junior moonlights as a highly trained teenage government operative. The social networking innovation: Viewers can supply their Facebook profile information, with photos and text, and see it worked into scenes, from a photo appearing on a student body election poster to a name scrawled in graffiti on a wall. “Facebook is an increasingly influential destination for discovering and acquiring movie and television content,” Warner Bros Digital Distribution president Thomas Gewecke said in a statement. “This effort takes video distribution to a whole new level by making the actual viewing experience personal and social in a truly innovative and entertainment way.” The series is created and written by Heath Corson and Richie Keen.

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20th Century Fox Finds ‘Scavengers’ For Its ‘Diary Of A Wimpy Kid’ Director Thor Freudenthal

By MIKE FLEMING JR | Wednesday March 9, 2011 @ 1:48pm PSTTags: 20th Century Fox, Alexandra Milchan, Dan Levine, Shawn Levy, Thor Freudenthal
Mike Fleming

EXCLUSIVE: 20th Century Fox has acquired Scavengers, a script by Chris Baldi that Thor Freudenthal will direct. Freudenthal helmed Diary of a Wimpy Kid for the studio. The film will be produced by Emjag Productions’ Alexandra Milchan and 21 Laps’ … Read More »

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Warner Premiere Greenlights Digital Series Produced By Bryan Singer And McG

By NELLIE ANDREEVA | Thursday September 23, 2010 @ 9:32am PDTTags: Bryan Singer, Thor Freudenthal
Nellie Andreeva

Warner Premiere this morning announced an agreement with Dolphin Entertainment (Zoey 101) to co-finance and co-distribute multi-platform digital series. The  first two live-action series under the pact are futuristic tale H+ from producer Bryan Singer and high school action Aim High from producer McG. Here are description of the series: Read More »

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