Google Glass wearers have one fewer place to sport their wearable devices. Alamo Drafthouse CEO Tim League made his company’s policy official today, announcing that the cinema chain will ban use of Google Glass once house lights dim and trailers begin. The issue of allowing Google Glass wearers to use the head-mounted gadgets in movies made headlines earlier this year when a Columbus, Ohio man was interrogated for wearing his Glass in an AMC theater screening of Jack Ryan: Shadow Recruit. Drafthouse Cinemas, which operates theaters in Texas, Virginia, Michigan, Missouri, Colorado, and New York and is expanding to California, waited to take an official stance until Google Glass users began bringing the devices into their locations.
Related: Do You Have A Right To Wear Google Glass In A Movie Theater?
“We’ve been talking about this potential ban for over a year,” League told Deadline. “Google Glass did some early demos here in Austin and I tried them out personally. At that time, I recognized the potential piracy problem that they present for cinemas. I decided to put off a decision until we started seeing them in the theater, and that started happening this month.” The move makes Google Glass the latest addition to the Drafthouse Cinemas black list which already includes movie talkers, texters, and Madonna. Read More »
Specialty distributor Drafthouse Films opened shop in 2010 and scored a surprise Oscar nomination with its third release, the Belgian Best Foreign Pic contender Bullhead. Now Drafthouse is back in the awards game with Joshua Oppenheimer’s startling Indonesian genocide documentary The Act Of Killing, a provocative pic backed by Werner Herzog and Errol Morris that has already racked up dozens of awards and made the Oscar documentary shortlist in a notably competitive year for nonfiction. Oppenheimer’s film profiles the celebrated death squad leaders responsible for mass murders in 1960s Indonesia as they flamboyantly re-stage their crimes for the camera in Hollywood-style re-enactments — and, in one killer’s case, start to grasp the severity of their actions. The film’s brutal themes required such a careful touch that Drafthouse’s considered awards approach began the moment they won a hard-fought bidding war for the film. But how do you market a film with protagonists like these and win over traditional-minded Academy voters with such a non-traditional message?
Related: Specialty B.O.: ‘Act Of Killing’ Is Year’s Top Documentary Debut
Oppenheimer’s film leaves the moralizing to the audience, but it has not for nothing earned a rep as one of the more unsettling Oscar hopefuls in recent memory. Read More »
If the Texas-based Alamo Drafthouse Theater chain was making traffic laws, nobody would text and drive. They’ve banned for life none other than Madonna after she was allegedly caught texting through the NYFF premiere of 12 Years A Slave. Madonna was reportedly texting away like a teenager on her BlackBerry through the movie’s first half. When asked to stop, she struck back in a manner that indicated she was at least paying some attention to the film: “It’s for business… ENSLAVER!” Now, it’s annoying to sit in a darkened theater with talkers and texters and email-checkers who take you out of the theater experience. It’s kind of cool for Alamo Drafthouse to make this stand, even if it is the dictionary definition of a publicity stunt; Madonna was at NYFF, which isn’t going to ban her, and chances are she probably never even heard of Alamo Drafthouse. But it does bring up an interesting point: How should theaters punish those egregiously self-important people whose texting is almost as obnoxious as taking a phone call in the middle of a movie and not nearly as charming as shouting at the screen during a scary film?
Related: Is It Time To Let Moviegoers Send Texts During A Film?
Drafthouse CEO Tim League has been waging a one-man battle against movie theater texting and talking (his no-talking PSA pulled from an … Read More »