Today Sony Pictures is doing the unthinkable. It is breaking, on a wide release of 2500+ screens, a dialogue-driven adult comedy/drama about the sex life (or lack of it) of a long-married couple both in their 60′s. And in the middle of August no less!
Sure it stars Meryl Streep, a bona fide box office draw even at her age, but it’s highly unusual and somewhat risky business to go this wide with a movie that is clearly aimed at the much older audience who is slow to show up no matter what the attraction. The studio is opening on a Wednesday in order to build some good word of mouth and reviews for its first weekend where it must face more typical summer flicks like Universal’s The Bourne Legacy and Warner Bros. The Campaign. Currently it stands at a decent 77% fresh for reviews on Rotten Tomatoes, a good sign for a movie that would seem like it would be more indie-oriented fodder than summertime major studio fare.
With the August release though Sony is also getting a jump on awards season as this cast includes such Oscar favorites as 17- time nominee and 3- time winner Streep (most recently in February for The Iron Lady) as well as Supporting Actor winner Tommy Lee Jones (The Fugitive), along with a deadpan Steve Carell as their couples therapist who counsels them at a week-long retreat on how to put the sexual spark back into their marriage. Of course Streep tends to get Oscar noms for just showing up on the set, while Jones was last nominated for Best Actor for 2007′s In The Valley Of Elah, a bit of a surprise then since his film was a boxoffice non-starter that had largely been written off at that point indicating the Academy likes him, they really like him. Both stars are getting strong reviews so far. Whether the strategy works at the boxoffice for this very Academy-friendly fare (official Los Angeles Academy member screening is Sunday night at the Goldwyn) remains to be seen but producers Todd Black and Guymon Casady told me they are just hoping the audience turns out, and happy they decided to go the studio route even though that wasn’t initially the plan. READ MORE »