EXCLUSIVE: The new operation’s called Bungalow Media + Entertainment and it aims to build bridges between content creators and marketers looking for creative ways to work together in TV, film, live entertainment, and digital media. “A lot of people talk about multiple platforms, but it’s very difficult to produce a brand or show if you’re in a traditional entertainment company,” Robert Friedman tells me. He has credibility and extensive connections in media and marketing after serving as a top exec at @radicalMedia, Classic Media, AOL, New Line Cinema, and the original development team at MTV. He’ll be joined by Todd Hoffman — a former ICM Partners agent who earlier this week unveiled his management/production company Storied Media Group. Hoffman will be a partner at Bungalow and run its West Coast operations as he continues to represent franchises including The New York Times, 60 Minutes, and New York magazine as well as Breaking Bad creator Vince Gilligan, Nebraska co-writer Bob Nelson, and Moneyball writer Stan Chervin.
EXCLUSIVE: Todd Hoffman, who at ICM Partners built a strong business repping writers as well as intellectual property storehouses like The New York Times, 60 Minutes and New York magazine, has launched the management/production company Storied Media Group. Hoffman, who left ICM over the summer after a long run there, brings with him a stable of writer clients that include Emmy-winning Breaking Bad creator Vince Gilligan, Nebraska co-writer Bob Nelson, Moneyball‘s Stan Chervin, playwright-writer-director Stephen Belber (Management), Girl In Progress scribe Hiram Martinez and AD Jeffrey Lynch. He also brings with him the above-mentioned publications as well as 60 Minutes Sports, Public Radio International, The McClatchy Company and Say Media. The idea behind the latter is to make outlets like NYT, 60 Minutes and New York magazine’s partners in option deals that are made for content originated by the publications.
Todd Hoffman joined BWCS in 2000 before that agency was acquired by ICM Partners. Now he is leaving to open a new management and production company. His transition will take place over the rest of the summer, and ICM Partners will continue to work with him. Among Hoffman’s clients in the New York Times, for which he has handled several deals, and he also repped the Joe Paterno movie deal that Brian De Palma is developing with Al Pacino playing the former Penn State football coach whose legacy was tarnished by the Jerry Sandusky pedophile scandal.