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Twentieth Century Fox Names Debbie Miller EVP Of Marketing And Kevin Yoder as EVP Research And Strategy

By NIKKI FINKE, Editor in Chief | Monday March 19, 2012 @ 2:50pm PDTTags: 20th Century Fox, Big Deals Film, Oren Aviv, Tony Sella

BREAKING… Former Warner Bros and CBS Films executive Debbie Miller will join Twentieth Century Fox on April 23rd as EVP of marketing. The announcement was made today by Fox chief creative officer Tony Sella and chief marketing officer Oren Aviv, to whom Miller will report. Miller previously worked with Sella at Fox as a VP of national publicity. Additionally, Twentieth Century Fox has hired Kevin Yoder, who most recently worked as managing director for MarketCast, as EVP of research and strategy. He starts April 10th.

In a statement, Aviv commented Aviv: “Debbie brings an impressive mix of strategic marketing expertise across a wide array of platforms, and a distinctive, synergistic approach to everything she’s undertaken. Tony and I know we will all benefit from Debbie’s incredible filmmaker relationships and deep experience.”

Added Sella: “It’s great when you can welcome one of your family members back into the fold. Debbie is not only a perfect fit, but she gives us the experience and skills to expand upon our successes while we continue to evolve and think progressively.”

Miller previously was EVP of worldwide marketing for CBS Films. At Fox, she will oversee publicity, promotions, research, and digital marketing endeavors, while working with Aviv and Sella to develop overall marketing strategies. She joins Fox from CBS Films, where she created the studio’s marketing department when the company was established in 2008. (Terry Press is now the marketing consultant for CBS Films.) Miller joined CBS Films from Warner Bros, where she served as EVP of domestic theatrical marketing. There she spearheaded the campaigns for the “Harry Potter” series, as well as for Academy Award winners: “The Departed,” “Happy Feet” and “Million Dollar Baby.” Miller also led campaigns for a wide range of films. She joined Warner Bros as SVP of publicity in 2001.

Yoder joins Fox from MarketCast, a marketing research and strategy firm serving the entertainment industry, where he served as managing director. Yoder joined MarketCast from Nielsen NRG, where he worked from 1992 to 2008, serving as its COO.

“Kevin is one of the most respected and talented marketers and researchers in this industry,” said Sella and Aviv in a joint statement. “We are incredibly fortunate to have someone on our team with his breadth of knowledge and industry insights.”

 

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TOLDJA! Bumble Ward Named EVP Publicity For Fox’s Film Marketing Unit

By MIKE FLEMING JR | Monday August 29, 2011 @ 3:16pm PDTTags: 20th Century Fox, Bumble Ward, Oren Aviv, Tony Sella
Mike Fleming

Bumble Ward Buzzing Into Fox RP Post

LOS ANGELES (August 29, 2011) — Bumble Ward has been named Executive Vice President of Publicity in Twentieth Century Fox’s Domestic Theatrical Marketing Department, it was announced today by Oren Aviv, the studio’s President of Domestic Theatrical Marketing and Chief Marketing Officer, and Tony Sella, President, Domestic Theatrical Marketing and Chief Creative Officer. Ward will report to Aviv and Sella. 

“Bumble has long been one of the industry’s most respected publicity professionals and over the past several years she has become a top social media marketing specialist,” said Aviv and Sella in a joint statement. “Her wealth of experience in both traditional and cutting edge approaches will bring an exciting new dynamic to our publicity team, as we continue to innovate and evolve to maximize the opportunities presented by the rapidly-changing media landscape.”

Ward will oversee all aspects of the studio’s domestic publicity campaigns. She will join Fox on August 30.

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Fox Names Former Sony Marketing Exec Zachary Eller to Senior Veep Post

By MIKE FLEMING JR | Thursday August 4, 2011 @ 12:26pm PDTTags: 20th Century Fox, Oren Aviv, Tony Sella
Mike Fleming

LOS ANGELES (August 4, 2011) __ Twentieth Century Fox (TCF) has named former Sony Pictures marketing executive Zachary Eller as Senior Vice President, Partnership Marketing and Promotions, it was announced today by Chief Marketing Officer, Oren Aviv, and Chief Creative Officer, Tony Sella, to whom Eller will report.

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EXCLUSIVE: Fox Hires Former Disney Exec Oren Aviv As Chief Film Marketing Officer

By NIKKI FINKE, Editor in Chief | Tuesday January 11, 2011 @ 9:28am PSTTags: Movie Deals, Movies, Oren Aviv, Oren Aviv 20th Century Fox, Tony Sella, Twentieth Century Fox Marketing

UPDATE: Fox has made it official. News release below.

EXCLUSIVE: I’ve learned that Fox has begun telling staff and filmmakers that Oren Aviv is coming in as Chief Marketing Officer and share the title of Domestic Theatrical Marketing President with Tony Sella, who now takes the role of Chief Creative Officer. Aviv starts on February 7th. The change in Twentieth Century Fox’s marketing division began when Tom Rothman announced internally that he wanted to bring in a seasoned outsider after NY-based film marketer Pam Levine stepped down last month after 16 years at the studio. From the start, Aviv was in the mix, and then a frontrunner, for the job. But Rothman wanted to meet with others, including some candidates from outside the film marketing biz, before making a final decision. All along, Fox wanted a marketing exec to work in LA with Tony Sella. Bringing in Aviv, the job became much bigger than the one Levine held. And there was the question of whether, after moving out of a marketing role to steer production for Disney, Aviv could be content to step back into a marketing role and share the post with Tony Sella. Aviv has kept a low profile since leaving Disney in early 2010, but he resurfaced earlier this fall when he joined the Board of Directors of Digital Artists. Aviv has been advising them on digital content, production, creative, branding, and strategy.

Aviv is best known for helping produce and market Disney’s successful National Treasure franchise helping him move up from head of Buena Vista Marketing to Walt Disney Studios Motion Picture Production President. That is, until incoming Walt Disney Studios Chairman Rich Ross decided to put his own team in place and ultimately replace him with Sean Bailey. Aviv’s ouster was the other shoe dropping from the Dick Cook firings and not unexpected. Rumors began to swirl that the Cook loyalist’s top status would change the moment Dick was shown the door as Walt Disney Studios Chairman and replaced by Ross. When Ross first came aboard, it was announced that Aviv would take on the added responsibility of Physical Production. Aviv worked at Disney/ABC for 20 years.
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LOS ANGELES (January 11, 2011) __ Oren Aviv has been named President of Domestic Theatrical Marketing and Chief Marketing Officer for Twentieth Century Fox (TCF). Aviv will work alongside Tony Sella, who is President, Domestic Theatrical Marketing, and Chief Creative Officer. Fox Filmed Entertainment Chairmen and Chief Executive Officers Tom Rothman and Jim Gianopulos, to whom Aviv and Sella will report, announced the hiring today.

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Pam Levine Leaving Fox Film Marketing

By NIKKI FINKE, Editor in Chief | Tuesday December 21, 2010 @ 5:48pm PSTTags: Pam Levine, Pam Levine Departure, Tom Rothman, Tony Sella, Twentieth Century Fox, Twentieth Century Fox Marketing

EXCLUSIVE: I’ve just learned that Pam Levine, co-president of domestic marketing with Tony Sella and a 16-year veteran of Twentieth Century Fox, is leaving. She moved to New York four years ago which has been her base of operation since then. … Read More »

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