Three days after CBS Films acquired domestic rights to Toy’s House at the Sundance Film Festival, QED International has scooped up non-North American rights to the coming-of-age comedy. It’s the first deal for John Hegeman, the former New Regency marketing boss who was appointed QED’s president of worldwide marketing and acquisitions just ahead of Sundance. Park City was his first task with the new title. Here’s today’s release on Toy’s House:
LOS ANGELES (January 25, 2013) – QED International has acquired international distribution rights to TOY’S HOUSE, it was announced today by Worldwide President of Marketing and Acquisitions John Hegeman. Under the agreement, QED will distribute TOY’S HOUSE in all markets outside North America. The film premiered to rave reviews at the 2013 Sundance Film Festival and has just been picked up for US distribution by CBS Films which is eyeing a 2013 release date.