UPDATE: Sources tell me that Paramount’s The Last Airbender opened to $16+M Thursday, including the $3 million from its midnight shows. The pic based on the Nickelodeon animated TV series should be on its way to $60M for the 5-day July Fourth Holiday and a shot at 2nd place.
Hard to believe but there’s another movie opening this weekend besides the Twilight Saga’s Eclipse. It’s Paramount’s The Last Airbender 3D from M Night Shyamalan, and I’ve just learned it quietly opened to a solid $3 million in Thursday midnight screenings because of the studio’s counterprogramming strategy. Paramount says that’s the highest midnight gross this summer for a non-sequel. Unfortunately, the studio is stuck with a high price tag of $145M, including the 3D conversion costs of this actioner based on the animated TV series from Nickelodeon called “Avatar: The Last Airbender”, and what rival studios are telling me is at least a $50+M marketing campaign. But the movie has been tracking well with males of all ages and kids and now looks to break M Night’s recent drought at the box office. That’s despite horrid reviews — only 6% positive on Rotten Tomatoes, worse than this summer’s biggest bomb Jonah Hex. It should come in 2nd this weekend neck and neck with Disney’s Toy Story 3 but far behind Summit’s Eclipse with between $50M and $60M for the 5-day July 4th holiday thanks to help from higher 3D ticket prices. Remember that Sunday’s theatrical grosses will be way down because that’s when Independence Day falls this year. But The Last Airbender is expected to make most of its money internationally.
At the same exact point, 2 1/2 weeks out, Jerry Bruckheimer’s U.S. underperformer Prince Of Persia for Disney scored 75 awareness, while his Sorcerer’s Apprentice for Disney scored 74 awareness. But Prince Of Persia scored 36 definite interest and 5 first … Read More »
Paramount and Nickelodeon Pictures’ new date of release is now Thursday July 1st for the 3D and 2D versions of M. Night Shyamalan’s The Last Airbender. Insiders tell me, “Early tracking is very good. Especially with males. So the studio is moving up to get a … Read More »
Remember last week I toldja that Knight And Day was tracking terribly — no better than Killers? Now the about-to-be-released pic’s tracking is worse. Interest went from 29 on Friday down to 26 on Monday.
I hear both Fox’s Knight And Day and Warner Bros’ Jonah Hex are tracking terribly. As badly as Killers. But it’s still a few weeks out.
This riff off of Tom Cruise’s Tropic Thunder parody of a movie producer that was a hit at the MTV Movie Awards (and is a viral video phenom) couldn’t come at a better time for him. Because Cruise’s upcoming rom com … Read More »
So say UK exhibitors that I’ve talked to, handicapping this summer’s blockbusters. “We haven’t had a line-up this good since 2002 when Spider-Man, Star Wars II & l, and were released,” one UK exhibitor drools. “Even so, … Read More »
UPDATE: ‘Robin Hood’ Opens To $6M In 3 Countries
The 63rd Cannes Film Festival opened with Ridley Scott’s Robin Hood. Stars Russell Crowe and Cate Blanchett (but not director … Read More »
Quentin’s already much maligned Weinstein Company/Universal pic is getting 50s in “‘definite interest” from men. And women are stronger on Inglorious Basterds than on District 9, even though the Sony pic opens a week earlier. (That movie’s “looking really good, … Read More »
Paramount keeps crowing about all the records that Transformers 2: Revenge Of The Fallen keeps breaking. How it’s now the 2nd fastest film in history to earn $300M in U.S. ticket sales after The Dark Knight. (It just passed Pirates of the Caribbean: Dead Man’s Chest by two days.) 2007’s Transformers earned $319.2M … Read More »
I’m told that Monday’s haul was $14.8 million for Transformers 2: Revenge Of The Fallen for a new $214.9M domestic cume. Internationally, it made $14M foreign Monday for a new $204M overseas cume. Worldwide, the total is now a whopping $419M. (Previous: … Read More »
Imagine/Sony’s Angels & Demons this weekend became the No. 1 grossing global hit released to date this year. Of it’s $409M, Angels & Demons has generated $292.9M in the international marketplace, including $22.2M this weekend from overseas. It also has a new North … Read More »
Fandango reports that, as of 10AM this morning, Disney/Pixar’s Up continues to lead with 44% of all online ticket sales and should enjoy a strong second weekend. Warner Bros’ The Hangover opening Friday is gaining momentum, now representing 21% of all online ticket sales. Holdover Night At The Museum: Battle Of The … Read More »
Paramount is gonna call me screaming any moment. But rival studios are telling me they expect Transformers 2: Revenge Of The Fallen to open with a high of $175M for its 5-day opening from Wednesday, June 24 to Sunday, June 28. Because the sequel came onto tracking HUGE today. Paramount will try to … Read More »
Fandango Five , Ticket Sales (as of 3/13/09 9:00 AM PT)
Race To Witch Mountain (16%)
The Last House On The Left (8%)
Slumdog Millionaire (2%)
Jonas Brothers: The 3-D Concert Experience (2%)
SUNDAY AM UPDATE: Warner Bros’ superhero doomsday thriller with no stars and lots of violence opened to a $25.1 million Friday and $19M Saturday for a blockbuster $55.6M weekend with Sunday’s estimate of $11.5M. But that’s lower than the $60sM which the studio was hoping for Watchmen. … Read More »
Watchmen doesn’t open until Friday, but online ticket sales are on fire. MovieTickets just reported that the pic is outpacing Zack Snyder’s previous 300 at 4-to-1 right now. but 300 sold more than 80% of its advance tickets on the Wednesday and Thursday prior to its … Read More »
Well, I’d take $1 billion over a Best Picture Oscar any day. Warner Bros made the announcement late Friday. Helped by its relaunch on January 23rd, the Batman sequel is only the 4th Hollywood movie to do this (not adjusted for inflation or higher ticket prices), behind … Read More »