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Michael Bay Writes To Theater Projectionists — & Writes To Fans: “See This Movie In 3D”



UPDATE: Michael Bay’s personal blog is filled with photos of himself from the worldwide premieres like the one above… Egads. He writes this to fans today:

Thank You Note From Michael Bay
06/26/2011

I just want to take the opportunity to thank all the fans around the world for letting me have fun with the Transformers franchise.  It has been a wonderful opportunity to have worked with about 4000 crew members around the world.  These artists are some of the very best in the entire film business.  I’m honored to have had you work along side me.  We had an amazing time.

‘Dark of the Moon’ has some of the most technically challenging sequences ever shot.  And shot in 3D.   I must urge you to find the very best theatre and see this movie in that format. 3D was a forethought, not an afterthought in this movie. I’m glad Jim Cameron and Steven Spielberg really convinced me to shoot in this new technology.  We used and invented many new techniques to make the 3D sharper, brighter and more color contrast.  I think theatre owners heard their audience that they need to respect the specs of the projectors and not dim the bulbs to save money.

Many theaters are presenting it in the brand new 7.1 sound, which is awesome.  This is the most complex, intricate sound track that me and my Academy Awarding winning sound team have done.  They really out did themselves to make this a big picture experience.  Hopefully you will have as much fun watching this movie as we all had making it.

Thanks,
Michael Bay


Michael Bay now writes to projectionists after he’d already called the chief executives of major theater chains to implore them to show Transformers: Dark Of The Moon in a way that burns out projector bulbs more quickly but makes 3D look brighter and sharper. Talk about being pushy: you’d think there was a lot riding on Transformers 3. Paramount Making Too Many 3D Demands?



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‘Transformers 3′ $150M For First 6 Days? Now 3D Opening On 7th Day: Tuesday 9PM

UPDATE: Turns out Paramount can’t count any better than I can. (And I’m math-impaired.) I’ve just learned that Paramount is low-balling its internal projections and saying Transformers 3: Dark Of The Moon should make $150 million in the first 6 days of release starting Wednesday, June 29th, and continuing through Fourth Of July’s long holiday weekend because it’s tracking ”very good”. But the studio is set on eking out every last dollar at the North American box office and just announced an exclusive 3D and IMAX engagement beginning on a 7th day — Tuesday, June 28th at 9 PM. in locations across the country. This is the first of Michael Bay’s Transformers franchise to be shot in 3D which Paramount’s Vice Chairman Rob Moore said in a statement today was ”an incredibly engaging and immersive 3D experience” from the director. So let’s get real: a $150M/5-day result for Transformers 3 would be disastrous, especially since the pic is 3D.

Remember that Transformers 2: Revenge Of The Fallen opened to a 5-day overall of $200M from 4,234 theaters. Included were 169 IMAX screens which contributed $14.5M to that total. Internationally, the robot sequel made $166.1M with a cume of $190.3M including the early debuts in Japan and the UK. So that made for $390.4M worldwide those first 5 days.

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