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TruTV Renews ‘Hardcore Pawn’ For Season 2

Nellie Andreeva

TruTV has renewed docu reality series Hardcore Pawn for a second season with an eight-episode order. In August, the Zodiak USA-produced show launched to TruTV’s biggest series premiere ratings ever: 2.1 million viewers and more than 1 million adults 18-49. Hardcore Pawn goes behind the scenes at Detroit’s American Jewelry and Loan and centers on owner Les Gold and his staff, including his son Seth. “This summer, TruTV viewers fell in love with Hardcore Pawn,” said TruTV’s  GM Marc Juris. The second season of the show will “still be very much about the Gold family,” said Zodiak USA’s Natalka Znak, who executive produces the series with Claire O’Donohoe, Mike Gamson and Richard Dominick. “The show has really found its feet: it’s funny and lively and action-packed.”

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RATINGS RAT RACE: ‘Hardcore Pawn’ Debut Scores For TruTV, David Hasselhoff Roast Boosts Comedy Central

By | Tuesday August 17, 2010 @ 11:00am PDT
Nellie Andreeva

Monday night’s premiere of reality series Hardcore Pawn scored trueTV’s highest-rated series debut ever with 2 million viewers; 1 million of them adults 18-49. This marks the first RDF USA series overseen by chief creative officer Natalka Znak. Meanwhile, The Comedy Central Roast of David Hasselhoff on Sunday pulled in 3.5 million total viewers and 2.5 million adults 18-49, ranking as the No.1 basic cable show of the night with adults and improving over last year’s Comedy Central Roast of Joan Rivers by 40% in the 18-49 demo.

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