Big Upsets, Overtime Games Fuel Total-Day NCAA Tourney Gains For CBS/Turner

By | Friday March 21, 2014 @ 4:50pm PDT

NCAACBS Sports and Turner Sports’ exclusive coverage of the 2014 NCAA Men’s Basketball Tournament across TBS, CBS, TNT and truTV scored the highest rating for the opening Thursday since the tourney expanded to four telecast windows for the entire day in 1991. Yesterday’s games averaged a 6.0/14 overnight rating/share, up 3% from a 5.8/14 in 2013, according to Nielsen metered-market ratings. The overall tournament average rating, including the NCAA First Four play-in games, stands at 5.6/12 — up 8% from 5.2/12 last year – which is also the highest rating at this point in the tourney since ’91. Thursday’s coverage, which made NCAA Tournament history with four overtime games in a day — not to mention some big-time upsets — boasted ratings growth across its telecast windows. The total-day numbers are some solace to CBS, whose primetime tourney ratings were down 31% last night compared with 2013 in non-time-zone-adjusted fast nationals. Read More »

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UPDATE: NCAA Tournament Hits 19-Year Viewership High

By | Tuesday April 9, 2013 @ 10:55am PDT

UPDATE, 10:55 AM: With 10.7 million viewers on average, this year’s NCAA Tournament is the most watched since 1994, when it pulled in 11.2 million. The games on CBS, TBS, TNT, and truTV this year were up 11% from the average 2012 audience of 9.6 million, according to Nielsen. Monday’s national championship game on CBS pitting Louisville against Michigan rose 12% in viewership to an average of 23.4 million, up from from 2012′s 20.9 million.

PREVIOUSLY, 8:02 AM: CBS scored last night with the NCAA Tournament championship game. The primetime matchup between victorious Louisville and Michigan pulled in an average overnight household rating/share of 14.23, according to Nielsen. That’s up 18% over the 12.1/19 last year’s game between Kentucky and Kansas. The ratings for Monday’s title game hit a peak from 11:30-11:45 PM ET with a 17.3/32 rating. Overall, CBS and Turner Sports’ multi-channel broadcasts of this year’s tournament drew a 7.2/19 average-to-date rating in metered markets. That’s up 9% from last year’s tournament and tied with 2011’s rating for the highest numbers since 2005 (7.3/14). Read More »

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NCAA Tournament Hits Thursday 22-Year Ratings High

By | Friday March 22, 2013 @ 8:59am PDT

CBS Sports and Turner Sports scored last night. Their first-round coverage of the 2013 NCAA men’s basketball tournament on CBS, TBS, TNT and truTV averaged an overnight household rating/share of 5.8/14. That’s the highest … Read More »

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NBC Sports, ESPN, Turner Lead Sports Emmys Nominations

By | Wednesday March 20, 2013 @ 2:40pm PDT

The networks of the NBC Sports Group, which aired the London Olympics over the summer, drew a leading 48 nominations for the 34th annual Sports Emmy Awards, which … Read More »

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CBS, Turner Ramp Up March Madness Viewing Options

By | Sunday March 17, 2013 @ 2:40pm PDT

This year’s March Madness will have a lot more eyeballs in play. Millions more, according to CBS Sports and Turner Sports execs who boast that the NCAA College Basketball Championships will be available to more viewers on more devices plus a larger TV Everywhere Universe, Multichannel.com reports. CBS and Turner also are confident that consumers’ increased familiarity with authentication process will expand the overall audience for the tourney. NCAA March Madness gets underway Tuesday following today’s announcement of the 68-team field on CBS’ NCAA Baskeball Championship Selection Show. The Turner-produced NCAA March Madness live will offer free streaming of the 67 games comprising the 2013 NCAA Division I Men’s Basketball Championship tournament across scads of online, mobile and tablet devices to pay TV subscribers. With social and interactive components, it will launch from ncaa.com/marchmadness, CBSSports.com and www.bleacherreport.com, along with Google Play and Apple’s App Store. The games beging with TruTV’s coverage of the First Four on March 19 and 20 and concludes with the national championship game in Atlanta’s Georgia Dome on April 8.  Read More »

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