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Report: TV Will See “An Unprecedented Frenzy” Of Political Ads In 2012

By DAVID LIEBERMAN, Executive Editor | Tuesday June 21, 2011 @ 8:42am PDTTags: 2012 Presidential Race, Advertising, Moody's Investors Service, Political Advertising, TV Advertising

The 2012 election campaign has barely begun, but broadcasters can expect to see “an unprecedented frenzy of political advertising,” with total sales running as much as 18% higher than the $2.3 billion spent in 2010, Moody’s Investors Service says in a report today. The U.S. Supreme Court has tossed out spending caps for corporations and unions, making this the first presidential election in more than a decade without such limits, the research firm says. “The campaign frenzy will get some of its oxygen from high-visibility headline issues, including a weak domestic economy, high unemployment and a continued slump in real estate,” Moody’s says. “Control of Congress is also in close contention.” Republicans “may possibly view the Senate to be within their reach in 2012.” READ MORE »

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Upfronts: It’s All About Ads & The Economy

By DAVID LIEBERMAN, Executive Editor | Monday May 16, 2011 @ 8:58am PDTTags: Advertising Upfront Market, Broadcast Upfront Market, Network TV Advertising, TV Advertising, TV Upfront Market, Upfront Presentations

Just about everyone says that the 2011 upfront ad sales season that kicks off this week will be a record-setter. Barclays Capital analyst Anthony DiClemente expects advertisers to commit about $9.2 billion for prime time spots at ABC, CBS, Fox, and NBC … Read More »

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The Good, Bad, Ugly Super Bowl XLV Ads

By NIKKI FINKE, Editor in Chief | Sunday February 6, 2011 @ 7:09pm PSTTags: Christina Aguilera, Christina Aguilera Super Bowl, Fox Super Bowl Broadcast, Super Bowl, Super Bowl XLV Advertising, Super Bowl XLV Broadcast, TV, TV Advertising

Super Bowl XLV: Game Day For Movie Ads

(Live-blogging; refresh for updates): Christina Aguilera can’t remember the words to America’s National Anthem, the Super Bowl XLV was a … Read More »

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Sneak Peek Of Super Bowl Spot: ‘Pirates Of The Caribbean: Stranger Tides’

By NIKKI FINKE, Editor in Chief | Wednesday February 2, 2011 @ 4:29pm PSTTags: Pirates of the Caribbean: On Stranger Tides Trailer, Super Bowl XLV Advertising, Super Bowl XLV Broadcast, TV, TV Advertising, Video

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TOLDJA! Pepsi Wins ‘X Factor’ Cola War

By NIKKI FINKE, Editor in Chief | Tuesday January 4, 2011 @ 6:51am PSTTags: Simon Cowell, The X Factor Advertising, The X Factor Coca-Cola Pepsi, The X Factor Pepsi, The X Factor Sponsorship, The X Factor US, TV, TV Advertising

Back on December 12th, I broke the news about a Cola War between Coke and Pepsi raging over Simon Cowell’s new U.S. version of The X Factor coming to Fox this fall. And I tipped that Pepsi was leading. Now that sponsorship battle has been won by Pepsi, according to an announcement just made by Fox Broadcasting Company, Cowell’s Syco Television, and FremantleMedia North America today. ”The comprehensive sponsorship of The X Factor by Pepsi includes an extensive, multi-platform off-air marketing partnership; weekly in-show integrations and placements; and an immersive content experience online. Pepsi will be the exclusive beverage sponsor of THE X FACTOR both on and off-air,” the announcement states.

Obviously all those scandals affecting the UK version of Cowell’s The X Factor talent show didn’t scare away advertisers for the American version. I heard there was a $50 million to $100 million auction going on between Coke and Pepsi. Coca-Cola has been a longtime sponsor of Fox’s American Idol; it got in on the ground floor for less than $10 million. That was a bargain based on ratings that were off the charts for the 12-week program, beating network promises by about 10% and capturing 23 million viewers for the closing finale. The soft drink company has one year left on its Idol contract and it made sense that Coke would want to jump on The X Factor bandwagon as well. But even though I heard Coke was offering more money, my sources said Cowell et al thought Pepsi would make a better fit. And he said so today. “I am absolutely delighted Pepsi is going to be our partner for The X Factor in America,” Cowell officially announced. “It feels like the perfect fit, and I love their ambition and excitement.”

Because of doubts about American Idol‘s format, Pepsi passed on a multimillion-dollar sponsorship when the show was still an unknown in the early stages when dealmakers were trying to have more of the show’s expenses underwritten. Pepsi didn’t want to make that mistake again. Not to mention that different sponsors would help The X Factor brand itself a new identity on Fox in the U.S. market outside of Idol’s shadow. No matter, Rupert Murdoch’s News Corp is convinced that with both a reworked Idol kicking off this month and a transplated X Factor, Fox could have a banner 2011. Unless America is just saturated with talent contest shows. That’s not the case in Britain where Cowell’s UK version of The X Factor enjoyed its biggest season to date despite of, or because of, the constant controversies. Meanwhile, Fox is said to have earmarked a whopping $35 million to promote the launch of The X-Factor next fall. Read More »

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‘Glee’ Enters Illinois Political Fray With Ad

By NELLIE ANDREEVA | Monday October 25, 2010 @ 10:58am PDTTags: Glee, Political Advertising, TV, TV Advertising, Video
Nellie Andreeva

It is the zeitgeist show at the moment, so it was probably inevitable that politicians would turn to Glee in their campaigns for the November elections. A new ad for Illinois Governor Pat Quinn, which represents a full-court assault on his Republican challenger, Bill Brady, is virtually a carbon copy … Read More »

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