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TV Viewers Becoming More Distracted As Internet Makes Inroads: Study

By | Wednesday March 20, 2013 @ 2:35pm PDT

Traditional TV programmers should feel uneasy about some of the findings out today from consulting firm Deloitte’s seventh annual State Of The Media Democracy study. Only 64% of U.S. consumers ranked TV watching as one of their three favorite media activities, down from 69% in 2011 and 71% in 2010, the firm found in a November online survey of 2,129 people. Just 40% of 14-to-23-year-olds put TV among the Top Three. About 51% of TV viewers have connected their sets to the Internet — and another 16% have the equipment to do so. And there’s a sharp increase in the number of people who frequently watch shows on platforms where ratings aren’t measured, or where ads can be avoided. Some 21% (up from 11% in 2011) watch free online video services while 14% (vs. 9%) watch discs of previous seasons and 13% (vs. 4%) watch on a smartphone or mobile device. The number of people viewing shows from an online peer-to-peer network was up to 8% from 3% in 2011, and includes 16% of Millennials. Viewers also are distracted: Just 19% said that they always or almost always just watch TV when they tune in. But 27% said that they browse and surf the Web, 26% read email, and 23% either send text messages or use a social network. Here, too, the numbers are much higher among viewers under 30. The changing behavior Read More »

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Jeff Bewkes: ‘Network TV Has Whip-Hand Over YouTube And iTunes’

Time Warner’s chairman and CEO says he asks what TV aggregators can do for his channels rather than the other way round. “New entrants such as Google , Amazon and Apple must support or improve programming going into the marketplace,” said Bewkes, speaking at the Royal Television Society conference in London this afternoon. For example, Time Warner keeps full-length shows off YouTube. The Time Warner boss predicted a shake-out among internet companies. Whatever was new on the internet, whether it’s a Google search engine or Facebook social media, tends to be winner takes all, he said.

Bewkes argued that with TV shows such as Boardwalk Empire, which will come to UK Sky next year, TV is having its 2nd golden age. Partly this is because TV has kept pace with technology, from digital to HD to 3D. “We’re in the midst of a TV renaissance,” Bewkes tub-thumped. Bewkes singled out UK-originated shows such as Shameless, The Office, American Idol and X Factor as examples of quality TV. “The cultural impact of TV is now greater than movies. TV has become the most innovative medium in pop culture today. And it comes from increasing quality. Television is very healthy right now; TV is the only medium which has increased its audience apart from the internet.”

Given that 80% of Time Warner revenue comes from TV, Bewkes said he’d restructured the media giant as mainly a video programming business. “AOL was meant … Read More »

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Fox’s ‘SYTYCD’ To Stream Full Episodes

Nellie Andreeva

Watching TV shows online has become the norm for young viewers, and most networks have embraced that. (The CW even started selling spots in full episodes of its shows streamed online this past upfront as part of “convergence packages”). But there have been two notable holdouts, Fox’s American Idol and So You Think You Can Dance, Read More »

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