The big promo push for Lena Dunham‘s hosting of Saturday Night Live that included her appearing on NBC’s Today and Late Night With Seth Meyers did not pay off, even with Girls creator/star discussing/displaying some …
RATINGS RAT RACE: ‘Hannibal’ Falls Hard, ‘Enlisted’ Up, ‘Blue Bloods’ Even, ‘Shark Tank’ Dips As ABC Wins Night In Demo
Things we know – the Olympics are long done, the Oscars have come and gone and awards season is over (for now) and ABC dominates Fridays. However, even though the network won the night among adults 18-49 with a 1.6/6 rating, ABC still stumbled a bit compared to last week – both down from its season demo high and with individual shows. With pitches for bicycle lighting and one for the baby knee pads Shark Tank (2.0/7) easily led the night as the highest rated show. With a 5% dip from its February 28 show, the entrepreneurial reality series basically stayed steady with last week. Though with 7.49 million watching it was down from its second best viewership result ever of 7.7 million from last week. Among the rest of ABC’s night, the only show to stay total even with last week was 20/20 (1.8/6) Comedies Last Man Standing (1.3/5) and The Neighbors (0.9/3) were up 8% and down 10% respectively from their February 28 shows.
RATINGS RAT RACE: ‘Scandal’, Grey’s Anatomy’ & ‘Crazy Ones’ Down, ‘Two & A Half Men’, ‘Elementary’ & ‘Reign’ Up, ‘Wonderland’ Returns Even
Returning strong last week after a long winter break, both ABC’s Scandal and Grey’s Anatomy took a hit last night. Back for the second week since its break, the Shonda Rhimes produced political intrigue series drew a 2.8/8 among adults 18-49 last night. That’s a sharp 18% drop from last week’s results. The Washington D.C.-based show was led in by Rhimes’ Seattle-based Grey’s, which also had returned on February 27. The medical drama pulled a 2.6/7 in the key demo – a 16% slide from last week. ABC started the night with the return of another show that had taken a long hiatus. Back with its first new show since December 12, 2013, Once Upon A Time In Wonderland (0.8/3) was even with that last original. That left the fantasy-drama tying a series low.
Arsenio Hall‘s syndicated show, with guest/musical performer Prince, snagged a 1.4/3 in the overnights — a 56% jump compared to its February sweep average. In the demo, The Arsenio Hall Show jumped 50% to a 0.6/2, which put it in a tie with Jimmy Kimmel Live! (0.6/3) and bested Conan (0.4/1), Chelsea Lately (0.2/1) and others in the demo. On the rare television appearance (he recently appeared as himself in Fox’s post-Super Bowl episode of New Girl), Prince performed a new tune, “Funknroll,” and took questions from the audience. Prince also performed the vintage track “She’s Always In My Hair” and premiered new song “Mutiny” with his group 3RDEYEGIRL joining him, The New Power Generation and a 30-piece band onstage.
ABC’s Good Morning America won the February sweep in overall audience despite an Olympics boost for Today, while the NBC morning infotainment show took the ratings derby in the news demo off of which ad sales are made in the daypart. With a Sochi-laden lineup, Today pulled in its best February sweep demos in two years and in overall audience in four, which would put it at the last Winter Games. Today noted it cut its year-to-year gaps with GMA during the sweep by 146% in the demo, and 95% in total viewers. But GMA managed to pull off its seventh consecutive sweep win in overall audience – and its second-most-watched sweep in more than two decades — in the teeth of Today‘s Olympics-centric February. And, compared to the 2010 February sweep, which coincides with Today‘s boost from the Vancouver Winter Games, GMA climbed 24% in overall audience and 16% in the news demo.
RATINGS RAT RACE: ‘American Idol’ Steady, ‘SVU’, ‘Chicago PD’ & ‘Arrow’ Fall, ‘Criminal Minds’ & ‘Suburgatory’ Rise
It was all American Idol (2.7/8) as usual last night on Fox with things up a bit from last week. The 2-hour live show saw this season’s Top 12 belting out tunes, including Emily Piriz taking on Jennifer Lopez’s “Let’s Get Loud” right in front of the judge herself. It also saw Idol bopping up 4% from last week’s demo rating and steady in total viewers with 10.5 million, in line with the 10.6 million total from the show’s February 26 episode. Fox won the night among the key demo and among total viewers. CBS’ Criminal Minds was tops for the night in total viewers with 11.37 million and second in the key demo with a 2.6/7, an 18% rise over last week. Criminal Minds did beat Idol again in viewers head-to-head, as the Fox show pulled in 10.58 million during their common hour. The demo result was also the closest the CBS show has ever gotten to Idol.
RATINGS RAT RACE: ‘Mind Games’ Dives In Week 2, ‘About A Boy’ OK, ‘Agents Of S.H.I.E.L.D.’ & CBS Dramas Log New Lows
UPDATE 2:30 PM: As expected, NBC’s The Voice was adjusted up a tenth to a 4.1 in 18-49 and About A Boy was adjusted down a tenth to a 2.5. Also slipping down a tenth were NBC’s Growing Up Fisher (1.9) and ABC’s The Goldbergs (1.5), while NCIS (2.5) and Agents of S.H.I.E.L.D. (1.8) ticked up a tenth. Those are still season and series lows for the CBS and ABC dramas, respectively.
PREVIOUS 9:50 AM: Remember ABC’s ill fated miniseries The Assets, which was yanked after two episodes when it posted a dismal 0.6 rating in adults 18-49? Well, there is a new candidate for a quick dismissal in ABC’s midseason drama Mind Games, which also pulled in a 0.6 in its second airing, down a whopping 45% from its underwhelming premiere last week. It tied the second (and last) episode of The Assets and the last airing of another ABC midseason misfire, drama Killer Women, as the lowest rated original hourlong telecast on the Big 4 this season and likely ever. There was more bad news for ABC at 8 PM, where Marvel’s Agents Of S.H.I.E.L.D. returned from a month-long hiatus to a series low of 1.7 in 18-49, down 23% from its last original and down 19% from the series’ previous low. Freshman comedy Trophy Wife (0.8) at 9:30 PM also fell to a series low in its return, down 11%. The bright spot for ABC was The Goldbergs at 9 PM (1.6), which was even with its last original on February 4 and once again edged Fox’s New Girl (1.5).
Ellen DeGeneres continued breaking records with Monday’s live post-Oscar episode of syndicated daytime talker The Ellen DeGeneres Show, which became the highest-rated episode in the series’ 11-year history. The live episode, which included post-partying interviews with Best Actress winner Cate Blanchett, Best Supporting Actor Jared Leto and Best Supporting Actress Lupita Nyong’o, averaged a 4.8 household rating/11 share in the overnight markets – a full ratings point higher than the series’ previous high of 3.8, earned a decade ago. The episode was the highest-rated with women 18-49 (2.1/11) and women 25-54 (2.7/13) in the Local People Meters era (which began in the 2008-2-09 season).
You can’t blame ABC for not trying hard with its new series. After midseason comedy Mixology flopped in its debut behind the network’s biggest comedy series, Modern Family, last Wednesday, ABC gave it extra sampling behind its top reality series currently on the air, The Bachelor. Hurt in the process was veteran drama Castle. The 90-minute The Bachelor: Women Tell All special (2.2) was down 12% from last week’s regular Bachelor episode and down 19% from last season’s two-hour Women Tell All special. With a repeat of the Mixology premiere dropping to a 1.1 at 9:30 PM, ABC’s Castle (1.6) slipped a tenth from last week when it aired directly after The Bachelor to a new series low.
The beginning of the third week of The Tonight Show Starring Jimmy Fallon saw the NBC host dip while his ABC rival Jimmy Kimmel Live! shot up. In metered markets results, Kimmel drew a 2.5/6 rating last night compared to Fallon’s 4.2/11. While the NBC show was No. 1 in the 11:35 PM slot, Kimmel’s results mark a 19% rise over last Monday’s 2.1/6 and the best the ABC show has done on a Monday against Fallon since he took over The Tonight Show on February 17. With NBC’s powerful primetime of The Voice and The Blacklist helping to lead him in, the first show of Fallon’s third week hosting The Tonight Show slipped 6% from February 24’s 4.5/12 MM rating. Still Fallon’s show last night was ahead of the 2.9/7 that Conan O’Brien got for the first show of his third week hosting Tonight on June 15, 2009. Last night’s Tonight Show also topped the 3.6/9 that Jay Leno pulled on the comparable night of his 2010 return to the late night franchise on March 15 that year.
2nd UPDATE, 7:55 AM: Awards season may be over for now but numbers for the Oscars are still coming in – and they are going up. Based on the latest figures from Nielsen, Sunday’s 86th Annual Academy Awards had a total viewership of 43.7 million with a 13.1/33 rating among adults 18-49. That’s a small rise from the previous figure of 43.0 million viewers and a 12.9 rating among the key demo. That result, which is up 8% from 2013, also makes the 3-hour and 34-minute 2014 Oscars the most watched Academy Awards since 2000 when 46.53 million tuned in. Hosted by Billy Crystal in his seventh stint as Oscars frontman, that 4-hour 4-minute show saw American Beauty take home the Best Picture award. Among the 18-49s, the new rating makes this year’s Oscars the highest rated in the demo since 2010.
1st UPDATE, 10:45 AM March 3: The 86th Annual Academy Awards was watched by 43.0 million viewers last night. Hosted by Ellen DeGeneres for the second time in seven years, the Oscars telecast was up 6% from the 40.3 million who tuned in last year, when Seth MacFarlane fronted the live ceremony for ABC.
UPDATE, 12:10 PM: Live+3 Day time-shifted viewing for the Season 2 premiere episode of FX‘s The Americans was significantly higher than that of its series premiere episode and was also the highest Live+3 percentage increase for a second season debut of any FX drama series by a wide margin. Compared to its Live+Same Day delivery, Americans’ second season debut episode vaulted 81% in adults 18-49 (1.57 million, up from 863,000) and 72% in overall audience (3.26 million, from 1.9 million). For comparison sake, last year the series’ unveiling climbed 48% in demo and 44% in total viewers when Live+3 was factored in.
The Walking Dead beat the Olympics three Sundays in a row this year among adults 18-49, but it could not thrash the Oscars in the key demo last night. The 12th episode of Season 4 of AMC’s zombie apocalypse series drew a 6.4 rating with 8.1 million viewers in the demo at 9 PM last night. That’s 46% less than both the 12 rating and 15.25 million viewers in the demo during the hour opposite the Academy Awards in preliminary fast nationals Sunday. Overall, Walking Dead was watched by 12.6 million viewers, while 40.1 million tuned for the Oscars from 9-10 PM. The 3 1/2-hour Ellen DeGeneres-hosted Academy Awards was watched by 43 million in total. Not that the head-to-head loss to the Oscars was much of a decrease from last week’s Walking Dead results – the show slipped a mere 3% from its demo rating and viewership last week.
Related: Oscars Viewership Hits 10-Year High
Last night’s Saturday Night Live, with host Jim Parsons of The Big Bang Theory and musical guest Back, averaged a 4.6 household rating in the metered markets and a 2.6 among adults 18-49 in the Local People Meters markets. That was …
RATINGS RAT RACE: ‘Shark Tank’ & ‘20/20’ Rebound Post-Olympics; ‘Hannibal’ Soft In Return; CBS Lineup Down
History‘s Vikings returned for its second season at 10 PM last night, capturing 3.6 million viewers — including 1.7 million adults 18-49, of whom 1.1 million were guys, and 1.8 million adults 25-54, of whom 1.2 million were men. Vikings’ first season launch had clocked a whopping 6.2 million viewers — 2.5 million adults 18-49 and 2.7 million adults 25-54 – but, as History points out, the lead-in for its series launch last year was rating behemoth The Bible. Armed with that Mark Burnett-produced miniseries as its lead-in, Vikings averaged 4.3 million total viewers, with 2 million 25-54 and 1.8 million 18-49 in its first season — a marauding success for History, with the historical drama emerging as the No. 1 new cable series of the year and scoring three Emmy noms.
Ratings Rat Race: Strong Return For ‘Grey’s Anatomy’ & ‘Scandal’; ‘American Idol’, ‘Rake’ Hit New Lows; Tweaked CBS Lineup Debuts
This is the much-needed good ratings news ABC had been desperately waiting for after the string of disastrous premieres for The Assets, Killer Women, Mind Games and most recently Mixology. It came courtesy of Shonda Rhimes, who’s become the network’s single most important producer. Both Rhimes dramas, Grey’s Anatomy (3.0) and Scandal (3.3), returned up from their two-and-a-half-month-long hiatuses, bringing a sigh of relief to ABC brass who took on a risky experiment by doing cable-style split seasons with a long break for all of their top serialized dramas this season. Grey’s Anatomy was up 11% from its last original on December 12, Scandal was up a tenth. That’s with virtually no lead-in as ABC aired a low-rated Oscar special at 8 PM (1.0).
Fox’s American Idol (2.3 in 18-49) was down a tenth from last week to hit an all-time demo low for a second consecutive Thursday. It ticked up in total viewers, from 9.2 million to 9.8 million. Rake (0.8) tumbled 20% from last week to a new series low en route to cancellation.
CBS introduced its tweaked Thursday comedy lineup, with Two And A Half Men and The Crazy Ones switching time periods.
‘Late Night With Seth Meyers’ Falls Below Fallon 2009 For First Time, ‘Jimmy Kimmel’ Tightens Race With ‘Tonight Show’
With Lena Dunham as the main guest, it was literally Girls night on NBC’s Late Night With Seth Meyers on the fourth night of the former SNL anchor’s launch as host. The show drew a 1.7/6 in metered-market ratings, down for the first time from what Jimmy Fallon pulled in during his comparable Late Night premiere week in 2009. Fallon was 17% better on March 5, 2009, drawing a 2.0/7 in metered-markets results with a 0.8 rating in adults 18-49 and 2.128 million viewers. Fallon’s fourth night hosting Late Night actually saw a rise from the 1.8 metered-market result of his third night as well as the 0.7 rating in the key market and the audience of 1.897 million. Meyers had been ahead of Fallon’s results all week in terms of metered-market ratings, and the former SNLers have been reasonably close among 18-49 results with the two Late Nights basically on par on their respective second nights. Anthony Mackie, who plays the Falcon in Disney/Marvel’s upcoming Captain America sequel, and John Mayer were the other guests on Thursday’s Late Night.
The Tonight Show Starring Jimmy Fallon, in the fourth show of its second week, pulled a 3.5/9 in metered-markets results. That’s a drop of 16% from the 4.2/11 MM result from the night before. Last night also saw Fallon’s 11:35 PM rivals closing in after a week and a half of being far behind: Late Night With David Letterman got a 2.4/6 while Jimmy Kimmel Live had a 3.0/6. With Kerry Washington, whose Scandal had its season premiere earlier in the night, as its main guest, ABC’s late-night show hit season high in metered-market ratings with a 43% surge upwards from its February 26 result.
(UPDATE, 10:42 AM: The late night fast nationals are in and it’s pretty much the same landscape as the metered-markets earlier this morning. Late Night With Seth Meyers had 0.7 ratings among adults 18-49 and 1.962 million viewers. That’s his lowest result of the debut week so far and is a bit behind the 0.8 rating and 2.128 million viewers that Jimmy Fallon had on his fourth night hosting Late Night on March 5, 2009.