The much hyped faceoff between Kobe Bryant and LeBron James delivered big ratings for ABC. The Christmas Day game between Miami Heat and Los Angeles Lakers drew a 6.4 fast national rating. This was a 45% increase vs. last year’s Christmas Day Kobe-LeBron matchup (Cleveland/L.A. Lakers – 4.4 rating), and the network’s highest rating for an NBA regular season game since Christmas Day in 2004. That 2004 game (7.3 rating) also featured Miami Heat and LA Lakers and was highlighted by another rivalry – between Kobe and teammate-turned enemy Shaquille O’Neal. In Miami, the Saturday game delivered a 15.5 metered market rating, ABC’s highest-rated NBA regular season game ever. In Los Angeles, the game earned a 15.0 rating, ABC’s highest-rated NBA regular season game locally since the Miami-LA game in 2004 (17.0 rating). Overall, the NBA Christmas Day games lineup on ABC and ESPN delivered its highest cumulative audience ever. Compared to last year’s slate of games, household ratings on ESPN were up 20% (1.8 vs. 1.5).
‘Twas the night before Premiere Week, when all through the broadcast nets, not much was stirring besides football. An NFL overrun on CBS and Week 2 of NBC’s Sunday Night Football easily dominated a night filled with reruns and the season finale of ABC’s The Gates. SNF‘s telecast of “Manning Bowl II” between Peyton Manning’s Indianopolis Colts and Eli Manning’s New York Giants drew 15.2 overnight rating/24 share, down 8% from the sports program’s record-breaking premiere last week. If vs. “Manning Bowl I” in 2006, it was up 3%. A 43-minute football overrun on CBS boosted
Have Americans finally embraced the biggest sporting event in the world, the FIFA Men’s World Cup? It looks that way. Yesterday’s 2010 FIFA World Cup Final on ABC, in which Spain won over the Netherlands with an extra-time goal – was …
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