Check Out Our New Look

EXCLUSIVE: Fox Hires Former Disney Exec Oren Aviv As Chief Film Marketing Officer

UPDATE: Fox has made it official. News release below.

EXCLUSIVE: I’ve learned that Fox has begun telling staff and filmmakers that Oren Aviv is coming in as Chief Marketing Officer and share the title of Domestic Theatrical Marketing President with Tony Sella, who now takes the role of Chief Creative Officer. Aviv starts on February 7th. The change in Twentieth Century Fox’s marketing division began when Tom Rothman announced internally that he wanted to bring in a seasoned outsider after NY-based film marketer Pam Levine stepped down last month after 16 years at the studio. From the start, Aviv was in the mix, and then a frontrunner, for the job. But Rothman wanted to meet with others, including some candidates from outside the film marketing biz, before making a final decision. All along, Fox wanted a marketing exec to work in LA with Tony Sella. Bringing in Aviv, the job became much bigger than the one Levine held. And there was the question of whether, after moving out of a marketing role to steer production for Disney, Aviv could be content to step back into a marketing role and share the post with Tony Sella. Aviv has kept a low profile since leaving Disney in early 2010, but he resurfaced earlier this fall when he joined the Board of Directors of Digital Artists. Aviv has been advising them on digital content, production, creative, branding, and strategy.

Aviv is best known for helping produce and market Disney’s successful National Treasure franchise helping him move up from head of Buena Vista Marketing to Walt Disney Studios Motion Picture Production President. That is, until incoming Walt Disney Studios Chairman Rich Ross decided to put his own team in place and ultimately replace him with Sean Bailey. Aviv’s ouster was the other shoe dropping from the Dick Cook firings and not unexpected. Rumors began to swirl that the Cook loyalist’s top status would change the moment Dick was shown the door as Walt Disney Studios Chairman and replaced by Ross. When Ross first came aboard, it was announced that Aviv would take on the added responsibility of Physical Production. Aviv worked at Disney/ABC for 20 years.

LOS ANGELES (January 11, 2011) __ Oren Aviv has been named President of Domestic Theatrical Marketing and Chief Marketing Officer for Twentieth Century Fox (TCF). Aviv will work alongside Tony Sella, who is President, Domestic Theatrical Marketing, and Chief Creative Officer. Fox Filmed Entertainment Chairmen and Chief Executive Officers Tom Rothman and Jim Gianopulos, to whom Aviv and Sella will report, announced the hiring today.

Read More »

Comments (18)

Pam Levine Leaving Fox Film Marketing

EXCLUSIVE: I’ve just learned that Pam Levine, co-president of domestic marketing with Tony Sella and a 16-year veteran of Twentieth Century Fox, is leaving. She moved to New York four years ago which has been her base of operation since then. But my sources say her replacement will be hired, probably from outside the company, for a position in Los Angeles to work with Sella. ”The bifurcation of having co-heads in different cities just wasn’t effective, whether she stayed or not,” an insider tells me. Actually, Levine quit the job when she moved to NY but Tom Rothman convinced her to stay. “People have called her the left brain to Tony’s right brain: “He’s the creative guy and spots guy, and she was the research gal and media buys gal, the yin to her yang. It worked when she was out here, but when she moved to NY it just didn’t work anymore,” a source tells me.

UPDATE: I just received this statement from Fox Film Entertainment bosses Tom Rothman and Jim Gianopulos: “Pam is an exceptional and rare marketing talent, one of the very best our business has ever seen. For some time, she and we have discussed the need to centralize all marketing functions in LA, and the conflict that presents with the life she loves in NY. We are disappointed but respectful of her decision to continue her career in NY. We will miss her acumen, insight, creativity, and passion, but know that only … Read More »

Comments 32