Twentieth Century Fox Home Entertainment has tapped Julia Howe as Senior Vice President, Brand Marketing reporting to Twentieth’s Worldwide Marketing EVP Vincent Marcais. Howe will oversee North America brand marketing for new live action film and franchise releases for Fox. She comes to the company from the AP where she served as Marketing Director, EMEA & Asia focusing on markets outside of the U.S. and Latin America. Fox has also upped Cameron Dillavou to Vice President, International Marketing reporting to International Marketing SVP Tom Warner. Dillavou will also work on new live-action features developing campaigns, international product offerings, and release strategies. She also spearheads the marketing of physical product with digital rights as well as the first consumer anti-piracy campaign in Russia. Dillavou first joined Fox in 2008 as Director of International New Release Marketing.
James Finn has managed communications for 20th Century Fox Home Entertainment for all title releases and technology advancements since 2009. In his new role as EVP Marketing Communication, Finn’s expanded responsibilities include global oversight of corporate communications, digital marketing, media, publicity and marketing partnerships for the division. His appointment was announced today by Mary Daily, President and Chief Marketing Officer of Worldwide Marketing, to whom he will report. In his previous position, Finn oversaw the implementation of more than 200 campaigns a year and was involved in several of Fox’s most successful film and TV franchises, including Avatar, Alvin And The Chipmunks, Family Guy, Glee, Ice Age, Modern Family, Planet Of The Apes, Rio, Sons Of Anarchy, Star Wars, The Simpsons and X-Men.
Hugh Jackman returns as The Wolverine in the Fox superhero movie that bows Stateside on July 26. The James Mangold-directed pic is the sequel to 2009′s X-Men Origins: Wolverine and the latest in the X-Men franchise. It finds Wolverine out of his depth in modern day Japan where he faces his ultimate nemesis in a life-or-death battle that will leave him forever changed. Brian Tee, Will Yun Lee and Hiroyuki Sanada also star, with a cameo by Famke Janssen. Oscar-nominee Jackman will also strap on his Adamantium claws for Bryan Singer’s X-Men: Days Of Future Past that’s out next year. Here’s the domestic trailer Fox released today, followed by the international one:
20th Century Fox Putting End Cards On Films Now To Explain True Cost Of Piracy; UPDATE: Idea Was Vice President Biden’s
SUNDAY UPDATE: Twentieth Century Fox Film Chairman/CEO Jim Gianopulos tells me that the end card anti-piracy project was suggested by the Obama administration. “It was actually an idea of Vice President Biden’s when we visited him during a MPAA Board meeting earlier this year. We thought it was an …
With zero fanfare today, execs for DreamWorks Animation and its new distributor Twentieth Century Fox announced DWA’s 2013-2016 slate which includes 12 CG animated films in 4 years. That, the execs say, is a major industry first. What they’re not saying is that it also seems like a desperation move for this public company. Wall Street is, to put it generously, skeptical about DreamWorks Animation’s prospects. Of the 13 analysts who follow the company according to Thomson/First Call data, only one has a “buy” recommendation. Seven rate it a “hold”. And five designate it either “underperform” or “sell”. The stock is up 5.8% so far this year but that’s lousy since NASDAQ where DWA trades is up 20.4%. And over the last 12 months DreamWorks Animation is down 5.4% while NASDAQ is up 27.1%.
The basic problem for DreamWorks is that its business model appears to be crumbling. One major concern is that Jeffrey Katzenberg‘s formula of making parodies of movie genres as well as sequel after spinoff has run its course – and the new slate looks like more of the same. (As opposed to Pixar’s boundless creativity.) Competition is growing in computer animation not just from Pixar but from Illumination Entertainment and Blue Sky Studios and so on. DVD sales for family fare are declining at an alarming pace. 3D didn’t live up to anyone’s expectations even though Katzenberg negotiated with exhibitors for its exorbitant pricetag. (Yes, consumers, he’s to blame.) Production costs keep rising. Merchandise sales for recent movies including Madagascar 3 were disappointing. Live shows are only so-so. (DWA took a $5M impairment charge for Shrek The Musical). And so on.
Which were just some of the reasons why Time Warner, Comcast, and the Walt Disney Co weren’t interested in buying DreamWorks Animation when Katzenberg thought it would be a slam dunk deal.
SAN FRANCISCO, Calif. (March 3, 2011) – Lucasfilm Ltd. and Twentieth Century Fox announced today that the 3D theatrical launch of Star Wars: Episode I The Phantom Menace now has an official release date – February 10, 2012! Set against the thrilling and exotic backdrop of a “galaxy far,
EXCLUSIVE: There are few hotter projects in Hollywood right now than Twentieth Century Fox’s macabre 3D Abraham Lincoln: Vampire Hunter based on the Seth Grahame-Smith novel (he also wrote the script) that will be directed by Timur Bekmambetov and produced by Timur, Tim Burton, and Jim Lemley. The studio has set a June 22, 2012 release for the film and has been focused on casting since November. Now we can tell you the list of actors who’ll be screentesting for the role of young Abe Lincoln this week and next: Benjamin Walker, James D’Arcy, Adrien Brody, Oliver Jackson-Cohen, and Josh Lucas. It’s a very interesting mix of semi-knowns and unknowns, stage and screen vets.
Twentieth won the project after a hard fought auction that included Sony and Paramount and Universal and Summit. Bekmambetov and Burton liked it so much they used their own money to option the book earlier this year, and Fox had existing relationships with both filmmakers – Timur dating back to when the studio talent-spotted him in Russia and released his first movie Night Watch worldwide. The movie is a 3D re-imagining of Lincoln’s life that depicts the 16th president as an axe-throwing, highly accomplished killer of vampires