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Racing And Fighting Own Midsummer Twitter TV Ratings

By | Monday July 28, 2014 @ 1:57pm PDT

Racing And Fighting Own Midsummer Twitter TV RatingsIt might be a bit reductionist to say the week’s Twitter TV ratings from Nielsen are all about racing and fighting, in some sort of sweat-soaked summer homage to The Dukes of Hazzard, but it’s not that far off. WWE, a near-fixture in the Series & Specials top 10 the past few months, this week owned the top spot with its Monday night wrestling show on USA and the last spot on that list with its Friday night bouts on Syfy.

In between, there were those squabbling Kardashians and three(!) Big Brother episodes, along with the romantic ups and downs of The Bachelorette and the scheming scripts of Pretty Little Liars. Big Brother is a recent addition to the Series & Specials top 10s, but the others are regulars here in the relatively quiet summer TV season.  

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ESPYs, Baseball All-Stars Big Hitters In Week’s Twitter TV Ratings

By | Wednesday July 23, 2014 @ 7:52am PDT

ESPYs, Baseball All-Stars Big Hitters In Week’s Twitter TV RatingsThree baseball events and two sports awards shows filled the top 10 lists in an otherwise slow week for the Twitter TV ratings from Nielsen. The ESPY Awards - otherwise known as How ESPN Fills The Sports-Free Dead Air The Day After Baseball’s All-Star Game – grabbed the week’s biggest Twitter audience, barely beating out the Major League Baseball showcase of its talent in total audience reach.

The Twitter TV ratings are designed to track the number of unique Twitter users who saw a post about a given show during its initial broadcast or during the three hours before and after, an aid to advertisers trying to see which shows are social-media heavy hitters (and which have audiences least likely to be skipping through the ads). The ESPYs, on ESPN and its Spanish-language sibling, reached 8.3 million people through nearly 1.6 million tweets. Even the Kids Choice Sports awards, hardly a big name beyond home channel Nickelodeon, grabbed the eighth spot on Nielsen Social’s Series & Specials list. Plenty of regulars still studded this week’s list, including The Bachelorette, Teen Wolf and dethroned three-time No. 1, Pretty Little LiarsOnce again, the WWE put two in the top 10, including a pay-per-view event, while reality programs Love & Hip Hop: Atlanta and Keeping Up With the Kardashians kept up their regular spots. Also of note: Univision music awards show Premios Juventud 2014which featured plenty of Tweet-worthy fashion and performances by notables such as Enrique Iglesias and Pitbull, grabbed No. 6.

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Even After U.S. Departure, World Cup Rules Twitter TV Ratings By Big Margin

By | Monday July 7, 2014 @ 7:14pm PDT

Even After U.S. Departure, World Cup Rules Twitter TV Ratings By Big MarginFIFA’s World Cup telecasts continued to absorb American attention on social media every bit as much as they delivered big TV ratings for the fleet of networks carrying games, and it wasn’t just for the U.S. team’s unexpected run into the so-called “knockout rounds.” Even after that foray ended with a 2-1 loss to Belgium (a week after that game, I am not writing “spoiler alert,” dang it), interest and online conversation have continued to be very high.

That said, the Team USA game was a particularly huge conversation piece online, generating nearly 4.7 million posts on Twitter during the game and in the three hours before and after the telecast on four U.S. networks. Those tweets reached an audience of almost 12.4 million viewers, Nielsen calculates.

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Lucas Museum Headed To Chicago Despite Last-Minute L.A. Charge

By | Tuesday June 24, 2014 @ 5:15pm PDT

Lucas Museum Headed To Chicago Despite Last-Minute L.A. ChargeUPDATE 5:15 PM: Filmmaker George Lucas and wife Mellody Hobson have picked the future home for the planned Lucas cultural arts museum and….it’s not Los Angeles. Instead, the renamed Lucas Museum of Narrative Art will be built on a 17-acre parking lot tucked alongside Lake Michigan between Chicago’s Soldier Field stadium and the city’s McCormick Place convention center, the couple announced today. The decision, which still needs ratification by the organization’s board and city approvals, comes despite a big push by the city of San Francisco and a rather light-hearted, very last-minute social-media campaign by L.A. Mayor Eric Garcetti. The Los Angeles proposal would have put the museum  in Exposition Park, across the street from Lucas alma mater the University of Southern California and already home to several museums and the Los Angeles Memorial Coliseum. Read More »

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World Cup Games Dominate Twitter TV Ratings Too; ‘Pretty Little Liars’ Atop Series Side Again

By | Tuesday June 24, 2014 @ 8:18am PDT

World Cup Games Dominate Twitter TV Ratings Too; ‘Pretty Little Liars’ Atop Series Side AgainABC Family‘s summertime guilty pleasure Pretty Little Liars once again topped Nielsen’s Twitter TV ratings for series and specials for the week, while on the sports side, it was all World Cup all the time, and by a wide margin, led by the first two games of the U.S. team in first-round play. The Nielsen Twitter TV ratings attempt to measure the total unduplicated audience of people who saw tweets about a given show during its first broadcast and for the three hours before and after that broadcast. Nielsen breaks its ratings into two weekly top 10s (they’ll be releasing dailies this week on the World Cup numbers as interest intensifies heading into the final first-round games), one for sporting events and the other for series and specials.

Twitter TV Sports 20140623On the sports side, with the NHL and NBA finals finished, Major League Baseball barely a third of the way into its long season and no other distractions on the global sports calendar, the rankings were all World Cup games, led by massive social-media audiences for broadcasts of the U.S. team against Ghana (a win) and highly ranked Portugal (a dramatic draw when Portugal scored in the game’s last minute). The matchup between host country Brazil and Mexico, with its massive U.S. fan base, was third. … Read More »

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Ratings Rat Race Update: ABC’s ‘Rising Star’ Launch Beat By NBC’s ‘America’s Got Talent’ When Adjusted Ratings Arrive

By | Monday June 23, 2014 @ 11:16am PDT

Ratings Rat Race Update: ABC’s ‘Rising Star’ Launch Beat By NBC’s ‘America’s Got Talent’ When Adjusted Ratings ArriveUPDATE: 11:13 AM: ABC’s Adjusted Fast National Ratings are in. Rather than the 1.5/5 demo rating original reported this morning with those unadjusted stats, the unveiling of its ambitious singing competition Rising Star last night scored a demo rating of — 1.5/5.

Instead of the 5 million total viewers original reported, the opening episode logged — 5.1 million viewers. In both, it finished a “strong second” in its time period, to NBC’s America’s Got Talent. ABC noted Rising Star delivered ABC’s biggest summertime numbers to the time period with regular programming since August of ’11.

PREVIOUS: Before the premiere, ABC alerted the media it had special-ordered “true Fast National Ratings” from Nielsen, with time-zone adjusted calculations,  for its new insta-voting singing competition Rising Star and has asked reporters to hold off on using the preliminary Fast Affiliate numbers (“which will be inaccurate”) to make any definitive statements about the ratings. “Hold off” is not an officially recognized practice of The Reporters Who Cover Television. Therefore:

Rising Star clocked a 1.5/5 from 9-11 PM ET (the premiere aired live in East, Central and Mountain time zones),  according to those preliminary Fast Affiliate stats. That would put it down 12% from ABC’s most recent summer talent show debut, Duets (1.7/6 back on May 24, ’12), which did not air live across three time zones.  Rising Star logged 5 million viewers in these early stats.

NBC’s America’s Got Talent, which aired in head-to-head combat with Rising Star, (2.1/6),  while dropping 19% from its most recent original telecast (2.6/9), ranked as the No. 1 show of the night among broadcasters in the demo and in overall audience (8.0 million) — topping Rising Star by 40% in the demo and 59% in total viewers. Talent scored NBC’s highest 18-49 rating in the time period (excluding sports and the Golden Globe Awards ceremony) since January 6, 2013. In overall audience, AGT bagged NBC’s top slot  — same exclusions — since May 22, 2011

Leading in to Rising Star at 8 PM ET, ABC’s Wipeout (1.0/3) fell 23% from last season’s opener (1.3/4) to hit its lowest premiere rating yet. ABC’s adjusted, more reliable Rising Star stats will be available shortly, and we’ll get them to you.  That said, the Eastern and Central time zones  account for more than 75% of the country’s TV homes and should not be affected by this unveiling being live. The Mountain time zone accounts for about 6% of the country’s TV homes, so whatever under-reporting has occurred would likely be limited to about 6% of the country.

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DeadlineNow: ‘Game Of Thrones’ Slayed By ‘Pretty Little Liars’ In Twitter TV Ratings (Video)

By | Tuesday June 17, 2014 @ 5:14pm PDT
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Twitter TV Ratings

ABC Family's 'Pretty Little Liars' dominated Nielsen's weekly most-tweeted list, topping even HBO's <em>Game Of Thrones</em>. Of course, that's if you don't count the NBA Finals, the Stanley Cup Finals and the World Cup. Deadline's David Bloom and Dominic Patten discuss.

Related: ‘Pretty Little Liars” Draws Pretty Little Million Tweets In Nielsen Ratings

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‘Pretty Little Liars” Draws Pretty Little Million Tweets In Nielsen Ratings

By | Tuesday June 17, 2014 @ 3:01pm PDT
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Twitter TV Ratings

ABC Family's 'Pretty Little Liars' dominated Nielsen's weekly most-tweeted list, topping even HBO's Game Of Thrones. Of course, that's if you don't count the NBA Finals, the Stanley Cup Finals and the World Cup. Deadline's David Bloom and Dominic Patten discuss.

Pretty Little Tweeters 06-17-14Pretty Little Liars easily won the week in Nielsen’s Twitter TV ratings for series and specials, attracting more than 1 million pretty little tweets about the show during its June 10 broadcast and for the three hours before and after that first airing. For a scripted show on basic cable, that’s pretty darned impressive, fueled by the social-media savvy young audience the show courts. On the sports side, final games for the NBA and NHL and opening games of soccer’s World Cup completely filled that Top 10. That said, the crowns claimed by the ABC Family show and the NBA come with an asterisk this week because of data-collection problems Nielsen had in determining how many people were actually reached by all those tweets. The Twitter TV ratings are designed to capture the total audience size, so the asterisk is a big one in this particular toting of tweeting. Pretty Little Liars did, however, turn out the tweople, ending up 44 percent ahead of No. 2, the reality show Love & Hip Hop: Atlanta, and far outstripping Top 10 perennial and this week’s No. 3 Game of Thrones. Even on its season finale with yet another shocker ending, GoT trailed the Little Tweeters roughly 4 to 1. Otherwise, it looks like summer has fully arrived on the social-media side of TV watching, given the modest numbers other shows, most of them regulars on the weekly lists, have been able to attract.

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ABC’s ‘Jimmy Kimmel Live’ Subjects NBA Stars To Mean Tweet Treatment: Video

By | Monday June 16, 2014 @ 12:33pm PDT

After ABC broadcast the San Antonio Spurs 104-87 crushing of the Miami Heat in last night’s NBA Finals Game 5, ABC late-night host Jimmy Kimmel had some NBA stars read some crushingly mean tweets.  Watch here:

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Twitter SEEiT Feature Connects Tweets, TV Shows

By | Sunday June 15, 2014 @ 2:19pm PDT

Twitter logoTwitter lights up during big TV events such as the Super Bowl, Olympics and the Oscars, but can the social-media platform deliver users directly to the tube? Comcast and Twitter are betting it can with SEEiT, a button embedded in tweets that actually can change the channel from a user’s smartphone or tablet or set a DVR to record a show. The platform works with shows from ABC, A&E, AMC, Fox, NBC and others as well as set-top boxes from Comcast, Cablevision, Charter and Time Warner Cable.  “If you’re between 13 and 24, (social media) is probably the primary way you’re discovering things,” says Erik Flannigan, executive VP of multiplatform strategy and development for the Viacom Entertainment Group. That’s why Flannigan considers initiatives such as SEEiT to be “the tip of an iceberg.”

Comcast logoProgrammers are intrigued: Nearly half of viewers under 30 use computers, smartphones or tablets to visit social networks during their TV time, research from Deloitte recently reported. A separate study from the Council for Research Excellence found that viewers of specials, sci-fi shows, sports and movies are especially eager to simultaneously chat online with others. “TV networks fully understand, top to bottom, that their mission is to deliver that (social media experience) to you in a relationship that’s 24/7/365, and it … Read More »

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Reality Check: Nielsen Twitter TV Season Rankings Show Reality’s Strength

By | Friday June 13, 2014 @ 12:05pm PDT

Twitter-Logo__130513233830-150x150When Nielsen recently wrapped the TV season, it released a set of graphics breaking out the biggest of the big in its new Twitter TV Ratings, in which reality fared well. Among the biggest on the social-media site: the series finale of AMC’s Breaking Bad,  AMC’s zombie drama  The Walking Dead, the NFL and college football championships, the Oscars etc. Among the season’s Twitter records, however, is winner of Most Tweets and Tweets-Per-Minute: NBC’s The Voice. Viewers sent 1.92 million tweets on May 13, including a record 310,000 at 8:59 PM EST. 1.5 million tweets mentioned #VoiceSave. Here’s the season overview, which includes strong showings overall from ABC’s The Bachelor and Dancing With The Stars:

Related: What TV Series Do Rich And Smart People Watch? You Might Be Surprised

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A Lucas Museum In LA? Let Us Count The Reasons Why

By | Wednesday June 11, 2014 @ 6:45pm PDT

Garcetti Lucas

Wherever should George Lucas and his wife build their new cultural arts museum? Los Angeles Mayor Eric Garcetti has an idea, and it turns out, so do a lot of other Angelenos. The mayor started a Twitter campaign last night, under the hashtag #WhyLucasInLA, to entice to the city the Lucas Cultural Arts Museum proposed by Mellody Hobson and her husband, filmmaker George Lucas. As part of his campaign, Garcetti urged people to tweet their reasons, along with an image, photo, video or other visual aid. Garcetti called on people to explain why the museum should come to Los Angeles instead of what he called in an email to supporters, “cold and rainy” Chicago and San Francisco. And yes, that image from the email is of the mayor holding a sign featuring the Star Wars droid R2-D2 with an “LA” logo across its, um, chest. The campaign was at least briefly a trending topic on Twitter in Los Angeles, inspiring the sardonic and the serious to chime in. Here are a few of the better reasons given: Read More »

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DeadlineNow: How Social Media Made #TFIOS A Star (Video)

By | Wednesday June 4, 2014 @ 5:04pm PDT
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'The Fault In Our Stars' Movie Already A Success

A book adored by the right demographic, stars with big social media presence, a killer trailer and a savvy campaign by Fox has the movie poised for out-of-this-world box office launch. Deadline's David Bloom and Dominic Patten discuss.

Related: #TFIOS: Fans Find No Fault in ‘Stars’ Social Media Ahead Of Debut

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Xbox Adds HBO & Showtime Apps, Twitter Integration

By | Wednesday June 4, 2014 @ 3:30pm PDT

MiniGuide_Twitter Xbox 24Microsoft is beefing up the online video entertainment offerings of its Xbox Live online service by 25 percent, adding apps from HBO, Showtime, various Disney channels, Comedy Central and dozens of others it said will become available sometime this year. The company also is integrating Twitter and Twitter’s short-video service Vine into the service, providing ready access to the social-media services while watching TV through the Xbox One console. That deep integration will allow people to tweet about a show onscreen as they’re watching it, see in the program guide what shows are getting a lot of tweets and to follow what those who are connected with a show are posting.

Larry-Hryb-Major-Nelson__140604221036Larry Hryb, a longtime Xbox executive, said in a video released today that the new approach with Twitter will make it easy for fans to talk about the shows they’re watching. It’s clearly an attempt by Microsoft to pull the so-called “second-screen” experience — watching a show while using social media on a tablet or phone — back into a single device. The integration looks slickly done in the video, but it will be interesting to see whether users will follow Microsoft’s lead. Will they use either a controller or perhaps their handheld devices with a remote-control app to tweet through the TV screen instead of directly through their phone? More will likely be disclosed in next Monday’s big presentation from Microsoft ahead of the E3 video game convention in Los Angeles. Read More »

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Spelling Bee Buzzes To Top Of Week’s Twitter TV Ratings

By | Monday June 2, 2014 @ 7:37pm PDT

The Scripps National Spelling Bee spelled a win for ESPN in the weekly Twitter TV ratings from Nielsen for series and specials, with posts about the contest reaching more than 4.2 million unique audience members, tops in the Series & Specials category. HBO’s powerhouse Game Of Thronesa weekly contender for the Top 10, grabbed second with another shocker ending that set Twitter digits a-tapping, while reality competitions dominated most of the rest of the list, beginning with two episodes of The Bacheloretteat Nos. 3 and 7. WWE wrestled its way back into the bottom of the top with a pay-per-view event at No. 9 and its usual Monday Night Raw show on USA grabbing the tenth spot.
Twitter TV Ratings S&S Chart 20140602
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DeadlineNow: Super Bowl, ‘Breaking Bad’ & Oscars Top Twitter TV Rankings (Video)

By | Monday June 2, 2014 @ 4:22pm PDT
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Twitter Season TV Rankings Heavy On Sports & Awards Shows

Nielsen's season-ending rankings show that live TV events still rule -- though 'Breaking Bad','The Walking Dead' and 'The Voice' get plenty of social media traction. Deadline's David Bloom and Dominic Patten discuss.

Related: Nielsen’s Twitter TV Season Highlights: ‘Breaking Bad’, Football, Oscars

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Nielsen’s Twitter TV Season Highlights: ‘Breaking Bad’, ‘Walking Dead’, Football, Oscars, Grammys

By | Monday June 2, 2014 @ 11:10am PDT
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Twitter Season TV Rankings Heavy On Sports & Awards Shows

Nielsen's season-ending rankings show that live TV events still rule -- though 'Breaking Bad','The Walking Dead' and 'The Voice' get plenty of social media traction. Deadline's David Bloom and Dominic Patten discuss.

Twitter-Logo__130513233830-150x150Nielsen just wrapped up the TV season, releasing a set of graphics breaking out the biggest of the big in its new Twitter TV Ratings, including with the highest-rated shows and the season’s record holders in various categories. No surprises here, really. Most of the biggest on Twitter are also the biggest on TV, and people like to talk about them on social media, including millions of Twitter posts reaching millions of followers, talking about such biggies as the series finale of Breaking Bad and The Walking Dead, the NFL and college football championships, and the Oscars and Grammy shows. The NFL’s Super Bowl was Twitter king, with 25.3 million tweets reaching an audience of 15.3 million followers. The Oscars generated 11.1 million tweets seen by about 13.9 million audience members. In a couple of words: this is event TV, made for appointment viewing, that thing that most TV viewers don’t do anymore with most shows.

Related: Full 2013-2014 TV Season Series Rankings

TV Season Big Moments on Twitter_Highlights_5_29_14

It’s important to note that the way Nielsen measures Twitter audiences creates something of a tautology (look it up, kids; it’s your word for the day): Nielsen measures only the audience of unduplicated Twitter users who see a post by another Twitter user about a show during its initial broadcast and for the three hours before and after that broadcast. Read More »

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Dick Costolo On China: Don’t Count On Twitter (Or Facebook) Getting In There Soon

By | Wednesday May 28, 2014 @ 6:24pm PDT

Dick CostoloTwitter definitely is big in the U.S. and many other countries, but don’t count on it becoming legally available in China in the near future, said CEO Dick Costolo today at the Code Conference in Rancho Palos Verdes, CA. “In my conversations over there in Shanghai, I don’t think Twitter or Facebook will be unblocked [on Chinese Internet servers] anytime soon,” said Costolo, responding to a question from an audience member who said she was with the Chinese Internet company TenCent. “So my conversations over there are about the kinds of business we can do.” For Twitter, that means talking with “lots of Chinese-based advertisers who are delivering ads overseas,” Costolo said. He then added carefully, “That was the majority of our conversations over there.” As for the rest of his Shanghai conversations, Costolo hinted that Twitter executives did meet with Chinese representatives about how it could finally be available there. “We’re in the very beginning stages of what it would look like over there.”

Related: Ryan Seacrest: Hollywood Must Do More With Social Media

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Ryan Seacrest: Hollywood Must Do More With Social Media

By | Wednesday May 28, 2014 @ 5:56pm PDT

Seacrest ReCodeUsing social media to build a stronger bond with TV and other entertainment audiences is already working, but Hollywood needs to do a lot more with it, Ryan Seacrest,  said at the Code Conference in Rancho Palos Verdes, CA. “I believe that the dialogue [with audiences] needs to live on, not just during the broadcast,” said the man with 12 million Twitter followers and a bewildering array of TV and radio shows, Internet investments and more. “We’re trying to do that. As an industry, we need to be doing more of that. One of the great things about [American] Idol when it first started was that it brought family together. When you watch Idol now, you can re-create that [in social media conversations]. I believe that conversation about your show is important. Whether that translates to a rating point, I don’t know.”

Related: Dick Costolo On China: Don’t Count On Twitter (Or Facebook) Getting In There Soon

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