ESPN Inks Deal With Twitter For Ad-Supported Sports Highlights

By THE DEADLINE TEAM | Monday May 13, 2013 @ 4:49pm PDT

Twitter users soon will be able to see — rather than just read about — more hail Marys, big air, and golden goals. ESPN said today it is broadening its ties to the 140-character world, making ad-embedded clips of several major events available on Twitter and mobile devices, creating yet another potential revenue stream. The sports behemoth becomes the latest TV entity to get cozier with the site as video becomes a bigger part of the twitterverse. Last month, Twitter was said to be holding talks with Viacom and NBCUniversal about hosting clips from those companies’ shows, and BBC America tweeted a few weeks back that it had signed up for the first “in-Tweet branded video synced to entertainment TV series.” The Disney-run “Worldwide Leader in Sports,” as it brands itself, soon will make the clips available on Twitter and mobile devices shortly after they happen live on-air. Expect video from NCAA football, the X Games and action from the pitch during the run-up to next year’s soccer World Cup. The net will detail its plans during its upfront Tuesday in New York. READ MORE »

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E! News Twitter Hacked

By THE DEADLINE TEAM | Saturday May 4, 2013 @ 1:25pm PDT

E! Online TwitterThe entertainment news org confirmed this afternoon that its @eonline Twitter feed reaching 5.2M followers was hacked earlier today. The account was subsequently suspended. E! News text subscribers also received hacked … Read More »

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Stock Market Briefly Slammed By Hack Attack On AP’s Twitter Feed

By DAVID LIEBERMAN, Executive Editor | Tuesday April 23, 2013 @ 10:20am PDT

Associated PressThe news service has confirmed that its Twitter account was hacked with a false report that two explosions had taken place at the White House and that President Obama had been injured. The fake news led … Read More »

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BBC America Partners With Twitter On Branded Video

By NANCY TARTAGLIONE, International Editor | Friday April 19, 2013 @ 2:12am PDT

Twitter has notched another deal in its bid to expand from a microblogging site to a full-fledged media platform. BBC America on Thursday evening tweeted it had signed with Twitter for the first “in-Tweet Read More »

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Bloomberg: Twitter In Talks With Viacom & NBCU On TV Content Deals

By THE DEADLINE TEAM | Tuesday April 16, 2013 @ 3:21am PDT

About 32M people tweeted about TV shows in 2012 and Twitter is reportedly looking to capitalize on the growing synergy of the two platforms. The microblogging site is said to have held talks with … Read More »

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Twitter Data Can Provide Early Insights Into TV Ratings: Study

By DAVID LIEBERMAN, Executive Editor | Wednesday March 20, 2013 @ 7:38am PDT

About 32M people in the U.S. tweeted about TV shows last year. And a study out this morning from Nielsen and SocialGuide says that programmers should pay attention: The seemingly random messages Twitter users generate can provide a statistically meaningful early warning about whether a show is catching on. “We expected to see a correlation between Twitter and TV ratings, but this study quantifies the strength of that relationship,” says Andrew Somosi, CEO of SocialGuide, which is co-owned by Nielsen and McKinsey and monitors the links between social media and TV. For example, the firms saw a pattern for shows that had been on at least one season. Ratings for the premiere episode vs the previous season tended to be 1% higher among 18- to 34-year-olds when their tweets about the show were up 8.5%. Similarly, premiere ratings for 35- to 49-year-olds rose 1% when their tweets were +14%. Read More »

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Vine: The Next Viral Movie Marketing Tool?

By JEN YAMATO | Monday March 18, 2013 @ 7:56pm PDT

Twitter‘s new Vine app has buzz in the microblogging platform since being introduced in January. Now FilmDistrict is using the looping video tool to promote their March 22 actioner Olympus Has Fallen. Oscilloscope led the way last month by cheekily announcing they were releasing their indie It’s A Disaster in 6-second chunks on the app: “It was so clear to us that six-second loops of videoOlympus Has Fallen Vine, edited in-phone, and posted in real time was and will be the future of film distribution”, quipped a studio press release. FilmDistrict’s approach is more straightforward. Fans are encouraged to upload ’6-Second Video Review’ of the Gerard Butler-starrer to Vine which are then culled online at Olympus6SecReviews.com. With the White House action-thriller hitting theaters this week, the distributor’s been folding nontraditional marketing methods into its campaign, including Read More »

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Murdoch Once Again Has To Clarify A Tweet

By DAVID LIEBERMAN, Executive Editor | Tuesday January 15, 2013 @ 4:31pm PST

Rupert Murdoch has had to apologize for, or clarify, so many of his tweets that you’d think he’d have learned to edit himself — or just think a moment longer before hitting the “send” button. But it happened again … Read More »

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Peter Chernin Joins Twitter’s Board

By THE DEADLINE TEAM | Thursday November 15, 2012 @ 7:10pm PST

Peter Chernin has joined the board at Twitter — in news that appropriately surfaced on the micro-blogging service. He tweeted: “I’ve been a long-time user of Twitter for news and information. Happy to be joining board of this … Read More »

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Rupert Murdoch And His UK Newspapers Comment On BBC Turmoil

By NANCY TARTAGLIONE, International Editor | Sunday November 11, 2012 @ 8:27am PST

Ongoing and growing problems at the BBC have stirred a media maelstrom that is beginning to rival the one surrounding the phone-hacking scandal at Rupert Murdoch’s UK papers. And the Murdoch press seems to be reveling in a little bit of schadenfreude after last night’s resignation of BBC director general George Entwistle. The Sun newspaper’s front page today calls Entwistle “Gormless George” and blares: “Bye Bye Chump.” And an editorial in The Sunday Times suggests it is time for BBC Trust chairman Chris Patten to exit: “Last night Lord Patten put his poodle out of his misery. If he has any sense of honour, he should take responsibility for promoting his creature and go too,” it reads. But while Patten today acknowledged the possibility that he may have to leave if public trust is not restored in the BBC, he also told the Murdoch-controlled Sky News, “I’m not going to this morning take my marching orders from Mr. Murdoch’s newspapers.”

Murdoch himself has also been busy on Twitter, posting ahead of Entwistle’s ankling: “BBC getting into deeper mess. After Savile scandal, now prominent news program falsely names senior pol as paedophile.” Read More »

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Murdoch Tweets: Gen. Petraeus Resignation Looks “Suspicious”

By DAVID LIEBERMAN, Executive Editor | Friday November 9, 2012 @ 2:13pm PST

The world’s most powerful media mogul — and, indirectly, assignment editor — is rallying the troops to look skeptically at Gen. David Petraeus’ startling announcement today that he’s resigning as director of the CIA due to an extra-marital affair. “Petraeus resignation. Timing, everything suspicious,” Rupert Murdoch posted this afternoon on Twitter. “There has to be more to this story.” Last week The Wall Street Journal challenged the CIA and Petraeus’ handling of the September attack on the U.S. embassy in Benghazi that resulted in the death of Ambassador Christopher Stevens and three other Americans. Other Murdoch-owned outlets including the New York Post and Fox News have prominently reported criticisms of the way the administration handled events in Libya. Read More »

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Fake Jake Gyllenhaal Tweet Backs Romney

By NIKKI FINKE, Editor in Chief | Monday October 15, 2012 @ 6:19pm PDT

One of the most well known liberals in Hollywood, Jake Gyllenhaal, is a hot retweet today in what seems to be a huge change of political partisanship. In fact, it’s yet another fake celebrity Twitter account:

Jake Gyllenhaal does not have … Read More »

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Murdoch Rips Obama And Biden On Twitter

By THE DEADLINE TEAM | Saturday October 13, 2012 @ 2:22pm PDT

Rupert Murdoch went on a Twitter tear this morning, taking jabs at President Obama and Joe Biden, especially the latter’s performance in Thursday’s VP debate. The News Corp CEO declared it would be a “nightmare for Israel if … Read More »

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Presidential Debate Most Tweeted-About Event In US Politics, Big Bird Big Star

By THE DEADLINE TEAM | Thursday October 4, 2012 @ 9:30am PDT

Not only was last night a big night for President Barack Obama and his Republican challenger Mitt Romney, it was a huge night for TwitterRead More »

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Peter Chernin Under Consideration For Seat On Twitter Board: Report

By DAVID LIEBERMAN, Executive Editor | Tuesday September 25, 2012 @ 7:35am PDT

The former No. 2 to Twitter fan Rupert Murdoch is one of the top choices among the people being interviewed for the part-time gig, All Things D reports. But the site says it hears from unnamed … Read More »

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Fox, CBS Turn To Twitter To Promo The New Fall Season

By THE DEADLINE TEAM | Friday September 21, 2012 @ 12:32pm PDT

Twitter has become a huge part of TV networks’ strategy to get the word out on its shows, so it’s no surprise Fox and CBS are turning to the social networking site as part of its fall promo campaign. A survey by Bluefin Labs recently reported in the Wall Street Journal found that comments posted on Twitter and other social-media websites about television shows have exploded in the past year, to 75.5 million in July from 8.8 million a year earlier.

Following that trend, Fox announced today that fans can get a sneak preview of the Season 3 premiere of Raising Hope on the comedy’s Twitter page in advance of its on-air debut October 2  – the first time a full episode of a TV series has been available on the social networking site. It’s available now through next Thursday at 11:59 PM. And CBS follows next week, kicking off its #CBSTweetWeek @ the CBS Connect Lounge. The network says fans will have direct access to their favorite CBS Television Network stars with a week full of social media events September 24-28. Read More »

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UPDATE: Twitter Reinstates Suspended Account Of UK Journalist Critical Of NBC Olympics Coverage

By DOMINIC PATTEN | Tuesday July 31, 2012 @ 1:14pm PDT

UPDATE, 1:13 PM:Twitter has given journalist Guy Adams his account back today. “Oh. My Twitter account seems to have been un-suspended. Did I miss much while I was away,” The Independent reporter tweeted earlier today upon his return to the social media site. Twitter told Adams in a brief email that “the complainant retract(ed) their original request.” The journalist’s Twitter account was suddenly suspended Sunday after he let loose with a series of critiques of NBC’s Olympic coverage. In one tweet Adams gave followers the business email of NBC Sports boss Gary Zenkel if they wanted to complain about the network’s tape delayed and edited coverage of the London Games. NBC filed a complaint with Twitter saying that private information about one of their executives had been revealed. NBC and Twitter have an agreement for the social media site to act as the narrator of the Games. It seems that agreement is partially what caused the suspension. “The team working closely with NBC around our Olympics partnership did proactively identify a Tweet that was in violation of our Twitter Rules and encouraged them to file a support ticket with our Trust and Safety team to report the violation, as has now been reported publicly. Our Trust and Safety team did not know that part of the story and acted on the report as they would any other,” wrote Twitter General Counsel Alex Macgillivray today. “We will actively work to ensure this does not happen again,“ he added. Today NBC said, “our interest was in protecting our executive, not suspending the user from Twitter. We didn’t initially understand the repercussions of our complaint, but now that we do, we have rescinded it.”

PREVIOUS, MONDAY AM: The Twitter account of The Independent’s Guy Adams has been suspended for slamming NBC’s coverage of the Olympics and tweeting a network executive’s email address. “We filed a complaint with Twitter because a user tweeted the personal information of one of our executives. According to Twitter, this is a violation of their privacy policy. Twitter alone levies discipline”, NBC Sports said today. Adams, who was far from alone in going after NBC on Twitter for delaying the Opening Ceremony on Friday, published a tweet Friday that contained the work email address of Gary Zenkel, president of NBC Olympics. “The man responsible for NBC pretending the Olympics haven’t started yet is Gary Zenkel Tell him what u think!” said Adams’ tweet. The LA-based Adams saw his account go down Sunday. “My colleague @guyadams’ Twitter account was suspended after @NBC complained about his tweets criticizing the network’s #Olympics coverage,” tweeted The Independent’stech reporter Kevin Robinson today. Earlier on Friday, one of Adams’ tweets said, “I have 1000 channels on my TV. Not one will be showing the Olympics opening ceremony live. Because NBC are utter, utter bastards.”

Related: NBC Hammered Back Home For Not Airing Olympics Live Read More »

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Olympics: BBC, IOC Spin Blame For Cycling Coverage Failure – Was It Twitter’s Fault?

By NANCY TARTAGLIONE, International Editor | Monday July 30, 2012 @ 3:05am PDT

Olympics 2012 Cycling BBCTaking no chances, BBC commentators had to use their own stopwatches and an app to cover Olympics women’s cycling Sunday after a technical problem disrupted coverage of the men’s Saturday race. A graphics failure during … Read More »

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UPDATE: Twitter Says System “Double-Whammy” Caused Blackout

By DAVID LIEBERMAN, Executive Editor | Thursday July 26, 2012 @ 11:47am PDT

Twitter OutageUPDATE, 2:45 PM: Twitter apologized for today’s outage, which it says in a blog post lasted from 8:20 AM PT to 9:00. VP for Engineering Mazen Rawashdeh said the problem was caused by an “infrastructural double-whammy” at its data centers, and was unrelated to the additional Olympics-related traffic. “Data centers are designed to be redundant: when one system fails (as everything does at one time or another), a parallel system takes over. What was noteworthy about today’s outage was the coincidental failure of two parallel systems at nearly the same time.” He adds that Twitter is “investing aggressively in our systems to avoid this situation in the future.” Read More »

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