Study: Viewers Love Their TV Stars On Twitter Too


Turns out people love their stars on Twitter almost as much as they love their stars on TV, according to a new study by companies with an intense interest in the results.

Just as importantly for the TV business, fans also like the brands that back the shows they tweet about, according to the study by Twitter, Fox and industry-backed group the Advertiser Research Foundation.

More generally, the TV-related tweets most likely to motivate a viewer to watch will come from an actor on the show or other cast member (40%). That’s well ahead even of tweets from the user’s friends and family (26%), the social-media source that conventional wisdom suggests would be most influential. Perhaps less surprising is the finding that tweets from a show’s official Twitter account motivate barely more than one in six users (just 18%). 

Twitter users and TV tweets graphicMore than 90% of those who see show-related tweets have at some point taken immediate action to watch, search for, or share content, the study says. The majority of those exposed to TV-related tweets immediately take action around the show, are highly likely to watch a show they’ve never watched before, or to resume watching a show that they’d previously stopped watching.

That finding would significantly bump up the importance of Twitter as a way to market and build audience for TV shows, presuming that the program’s stars are engaged in that effort. A few shows have been particularly effective in this regard, such as ABC’s Scandal, whose cast members routinely live tweet and respond to fans through Twitter as each week’s show plays.

Related: ‘Pretty Little Liars’ Spring Finale Tuesday’s Top TV Show With Females 12-34 And Most Tweeted Show Of 2014 To Date

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The Shorty Awards Swing Onto Vine – The Best Shortest Films of the Year

By | Sunday March 23, 2014 @ 1:29pm PDT

Shorty Awards front pageThey may be called the Shorty Awards, but the honors for various online video, business, entertainment, journalism and social-media stars are getting a bit longer this year, with added categories for the best 6-second videos on Twitter’s Vine app and for the people who make them.

To get you ready to fill out the mock ballot for your pool at that big Shorty Awards watch party we just know you’re all doing, Deadline has taken a gander at all the nominated Vines, which is what they call the video posts on Vine. We also have links to the finalists for the category of best Vine creators.

At 6 seconds each, it took longer to load some of the finalist Vines than to watch them (even twice). Some have attracted hundreds of thousands of views, while others are for more refined (or, perhaps, more sharply restricted) tastes.

“Six-second savants have toiled in obscurity throughout history with no outlet for their talents,” said Greg Galant, the Shorty Awards cofounder and executive producer. “Everything changed for them last year when Vine launched.”

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UPDATE: Homer Simpson Photobombs Ellen’s Record-Breaking Oscars Selfie

By and | Tuesday March 4, 2014 @ 5:42pm PST

homer oscar selfie2nd UPDATE, 5:42 PM: Trust The Simpsons to go for the big picture when they weighed in on Ellen DeGeneres‘ mega-retweeted Oscars selfie – literally. Today, Homer’s official Twitter feed threw up this perspective on the now famous pic (retweeted more than a record-breaking 3.209 million times so far) from the front row of the 86th Academy Awards. “The ugly true story of that Oscar® selfie can finally be told! Let’s break Twitter again. Look for Bart,” said the tweet. All we can say is Bradley Cooper, be kind. BTW – Ellen and fellow selfie star (and Oscar winner) Jared Leto are helping Homer in his goal: Both retweeted the pic.

Oscars selfie EllenUPDATE, SUNDAY PM: In less than an hour, Oscar host Ellen DeGeneres beat President Obama‘s Twitter record for Twitter retweets. Ellen’s on-the-fly pic with Bradley Cooper, Jennifer Lawrence, Brad Pitt, Julia Roberts, Meryl Streep, Kevin Spacey, and more is racking up the Twitter love with over 1M RTs and over 720K favorites and counting. Read More »

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Is Ellen DeGeneres’ Oscar Selfie A Game-Changer For Trophy Show Product Placement?

selfie2Awards ceremony broadcasts may have been changed forever at last night’s Oscars when Ellen DeGeneres took a selfie of herself and a dozen A-listers in the theater. She broke the record for most retweets – 3 million-plus and counting — causing a brief service issue with Twitter. “We just broke Twitter,” DeGeneres announced during ABC’s broadcast of the Oscars after word got out.

Related: Ellen Gets Mixed Reviews For Oscars

“The envelope please … to @TheEllenShow — this is now the most retweeted tweet with over 1 million RTs. Congrats!” chimed in Twitter when DeGeneres’ selfie hit that retweeting threshold. (According to Poptip, a platform that analyzes and synthesizes social conversation in real time, among last night’s Oscar highlights, four of the top 15 phrases about the Oscars were about the Samsung selfie.)

Related: OSCARS: A Selfie-Important Academy Awards Honors Past And Future

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How Quickly Can Twitter Make It Easier For Newbies To Tweet?

By | Thursday February 6, 2014 @ 10:02am PST

That’s the big question the social media company faces after disappointing usage stats reported yesterday resulted in a massive sell off of its stock. Twitter-Logo__130513233830-150x150The share price is  down nearly 22% in mid-day trading — equal to $7.9B in market value … Read More »

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Weather Channel Pushing Public Safety Image After DirecTV Blackout

By | Tuesday January 14, 2014 @ 10:08am PST

Weather Channel DirecTVWhen it rains, it pours. Hours after pulling its service from DirecTV following failed carriage talks with the satcaster, NBCUniversal-owned The Weather Channel announced a new initiative in its campaign to boost its status as a public utility. The company said it will start promoting new weather emergency Twitter hashtags #GotFuel, #NoFuel and #PowerLineDown established by the White House, FEMA, and the Department of Energy, adding to recent efforts to rebrand as a key resource for information in the event of natural disaster and weather emergencies. TWC says its promotion of said hashtags “will enable local citizens to report important emergency information” and thus aid “survivors, first responders, FEMA, DOE and utility companies” in the face of emergency. The timing isn’t coincidental. Read More »

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‘Pretty Little Liars’ Winter Debut Most Tweeted Season Premiere In TV History; Ratings So-So

By | Wednesday January 8, 2014 @ 2:28pm PST

UPDATED: The winter debut of ABC Family’s Pretty Little Liars is the most-tweeted Pretty-Little-liars-pretty-little-liars-tv-show-15826047-1440-900season premiere in TV history. Tuesday’s debut generated more than 1.3 million tweets by nearly 700,000 contributors, peaking at a rate of 30,000 tweets per minute. The series now accounts for the Top 5 most-tweeted TV series telecasts on record, with eight episodes amassing more than 1 million tweets

Pretty Little Liars ranked as Tuesday’s No. 1 telecast among women 18-34 (900,000), viewers 12-34 (2.1 million) and 12-34 females (1.8 million). It also was the No. 1 cable telecast in primetime in the 18-34 demo. An average of 3.2 million total viewers tuned in to join the search for the person who wanted to kill clique boss Alison, making it  the No. 2 original cable telecast in overall audience (3.2 million) — just 100,000 viewers behind BET’s unveiling of Being Mary Jane (3.3 million).

Related: ‘Pretty Little Liars’ Season Finale Sets Ratings, Social Records

Back in August, Pretty Little Liars clocked its biggest summer-finale crowd in viewers 12-34, 18-34, and 18-49, as well as total viewers (3.3 million). In the finale episode, the Liars got a riddle from “A” that sends them to Ravenswood, where one of them disappeared during a magic show, and a shocking discovery proved everything they thought they knew about “A” and the “A-Team” might be wrong and that the Liars may have just started World War A. You had to be there.

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Shia LaBeouf Bares Legal Brief And Much More In Latest Disturbing Actions

By | Wednesday January 8, 2014 @ 5:45am PST
Mike Fleming

Shia LaBeoufIt doesn’t seem like that long ago when Shia LaBeouf was on a fast track to be the next big male movie star. After emerging from the Disney Channel series Even Stevens to become a likeable screen presence on the Project Greenlight TV reality series about the making of the pic The Battle Of Shaker Heights, Michael Bay and Steven Spielberg chose LaBeouf to star in the original Transformers films. He did Disturbia, Oliver Stone’s Wall Street sequel and Spielberg made him heir apparent in the Indiana Jones franchise. I’d read his early interviews in Playboy and other outlets and while LaBeouf was refreshingly honest, you could see he had some rough edges, anger and maybe a self-destructive streak. I always give slack for any child star trying to transition to adulthood, because the landscape is littered with casualties. But LaBeouf’s latest episodes, coupled with an array of arrests over the past few years, seem real cause for concern. Today’s headlines have him bragging about sending a photo of his private parts to Lars von Trier that got him a role in the upcoming porn pic Nymphomaniac, and LaBeouf last night showed misplaced defiance in his ongoing spat with Ghost World creator Daniel Clowes after the actor was accused of plagiarizing Clowes’ work in his short film Last night, LaBeouf ran a legal letter from Clowes’ lawyer on his Twitter account (it seems to have been taken down), responding to the actor’s previous Tweet threatening to rip Clowes off once again in another project. Read More »

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Year-End: @Deadline’s 20 Biggest Tweets Of 2013

By | Saturday December 28, 2013 @ 9:30am PST

Our biggest tweets 2013The next projects of a hot YouTube star, an Olympic swimmer and YearEnd2013_badgea unidirectional boy band, the latest news for Vampire Academy and Fifty Shades Of Grey movies, and the painful shocks of two much-loved actors’ early deaths were among the year’s 20 most retweeted and shared posts from Deadline on our main Twitter feed, @Deadline. Three subjects earned multiple visits to the Top 20: the band One Direction (if you include the Labor Day box office story on their concert movie) and the Vampire Diaries and Fifty Shades films. Here’s No. 1:

Check out the rest of the timeline here: Our Biggest Tweets 2013. Any surprises for you among the Top 20? Read More »

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UPDATE: Twitter Shares Finish Day Down 13% After Analyst Downgrade

By | Friday December 27, 2013 @ 2:03pm PST

Twitter LogoUPDATE, 2:03 PM: It turns out plenty of investors listened to Macquarie Captial analyst Ben Schachter, who downgraded Twitter‘s stock this morning. Shares finished the Friday session down a whopping 13% to $63.75. They had started the day at $73.71 after hitting an all-time high Thursday. Today’s losses push the company’s market cap in one day from $41.6B to $34.7B.

PREVIOUS, 8:42 AM: Twitter‘s market value increased by $11 billion just seconds after its stock began trading on the New York Stock Exchange on November 7, when the IPO launched at $26 a share. The social media darling has almost tripled that opening price and hasn’t really looked back — until today. Macquarie Captial analyst Ben Schachter lowered his rating on the stock from “neutral” to “underperform”, cooling the share price by more than 6% so far in morning trading. According to Bloomberg, the downgrade isn’t because Schachter isn’t a believer — he just believes “nothing has changed over the last 15 days to justify the rise in valuation.” He had initiated coverage December 11 with a $46 price target, and Twitter shares ended yesterday at almost $75 a pop. Bloomberg says that valued the company at $41.6 billion — bigger than Big Media heavyweights like Time Warner Cable and Viacom. Investors still put a higher value on new media companies like Yahoo and Facebook, and for Twitter the Street is bullish on mobile ad sales, a major driver of the stock to date for a company that has yet to turn a profit. Read More »

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Twitter Chairman Jack Dorsey Joins Disney Board

By | Monday December 23, 2013 @ 12:21pm PST

Twitter‘s co-founder, who’s also CEO of Square Inc, joins immediately and will stand for election at the March 18 annual meeting. He seems to be filling a Silicon Valley seat on the board: Jack DorseyDisney notes that JLABS CEO Judith … Read More »

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UPDATE: Justine Sacco Fired Over AIDS Tweet Controversy; Ex-IAC PR Exec Apologizes

By and | Sunday December 22, 2013 @ 9:15am PST

sacco__131221043402-150x1504TH UPDATE: Issuing a statement to South African newspaper The Star and ABC News, SA-born PR pro Justine Sacco apologized for the offensive AIDS Tweet that led to her firing from Read More »

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Deadline Big Media 64 – The Chris DeWolfe Podcast

By | Saturday December 21, 2013 @ 3:24pm PST

Deadline Big Media episode 64Deadline Financial Editor David Lieberman and host David Bloom talk with Chris DeWolfe, CEO of SGN Games and former CEO and co-founder of MySpace, about the very big and very quickly evolving businesses of online … Read More »

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ABC, Fox, Discovery And Others Sign On To Comcast And Twitter’s SEEiT Initiative

By | Wednesday December 11, 2013 @ 11:31am PST

This could provide an important boost for the effort that Comcast and Twitter announced in October to strengthen social media users’ bond with TV shows. Twitter LogoThe companies say that as early as Q1 content suppliers ABC Entertainment, A+E … Read More »

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TNT’s ‘Mob City’ Premiere Script Unveiled On Twitter

By | Monday December 2, 2013 @ 8:48am PST

Mob-City-Logo-color-medFrank Darabont’s screenplay from the opening episode of TNT‘s three-week television event Mob City is set to begin rolling out on Twitter today, 140 characters at a time. The line-by-line “adaptweetion” can be read on the handle @MobCityTNT, … Read More »

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Mea Culpa? Charlie Sheen Tweets Olive Branch To Chuck Lorre

By | Sunday November 10, 2013 @ 11:09am PST

Now that he could be facing jail time for his Friday Twitter rampage, is Anger Management‘s Charlie Sheen looking to make some amends today? Two days after violating a gag order issued during his ongoing child … Read More »

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Deadline Big Media With David Lieberman, Episode 58

By | Friday November 8, 2013 @ 12:11pm PST

Listen to (and share) episode 58 of our audio podcast Deadline Big Media With David Lieberman. Deadline’s executive business editor and host David Bloom recap another intense week of quarterly earnings announcements, led by Disney’s Marvel-ous deal with Netflix; CBS’ blithe handling of the Time-Warner Cable fight; Time-Warner’s cord-cut HBO offer; and DirecTV’s flirtation with an Aereo-like option to reduce fast-growing retransmission fees. This week also saw Twitter notch a massive IPO whose rocket-ship outcome left many analysts scratching their heads, and a moment of silence for the death of former entertainment-industry brute Blockbuster, a one-time Colossus that now is a historical footnote.

Deadline Big Media, Episode 58 (MP3 format)
Deadline Big Media, Episode 58 (M4a format) Read More »

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Is Twitter More Valuable Than Dish Network, SiriusXM, Or Netflix?

By | Thursday November 7, 2013 @ 9:26am PST

Wall Street says it is shortly after the social media company went public this morning. Twitter’s valued at $24.6B with its stock price hovering around $46 a share. That makes it less valuable than Discovery Communications … Read More »

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Twitter Shares Open At $45.10, +73.5% Over IPO Price

By | Thursday November 7, 2013 @ 7:52am PST

Twitter‘s market value increased by $11B just seconds after shares began trading on the New York Stock Exchange. The company sold its stock for $26 a share. In the first few minutes of trading they hit a … Read More »

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