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Ryan Seacrest: Hollywood Must Do More With Social Media

By | Wednesday May 28, 2014 @ 5:56pm PDT

Seacrest ReCodeUsing social media to build a stronger bond with TV and other entertainment audiences is already working, but Hollywood needs to do a lot more with it, Ryan Seacrest,  said at the Code Conference in Rancho Palos Verdes, CA. “I believe that the dialogue [with audiences] needs to live on, not just during the broadcast,” said the man with 12 million Twitter followers and a bewildering array of TV and radio shows, Internet investments and more. “We’re trying to do that. As an industry, we need to be doing more of that. One of the great things about [American] Idol when it first started was that it brought family together. When you watch Idol now, you can re-create that [in social media conversations]. I believe that conversation about your show is important. Whether that translates to a rating point, I don’t know.”

Related: Dick Costolo On China: Don’t Count On Twitter (Or Facebook) Getting In There Soon

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Twitter TV Ratings: NBA Scores With Lottery, Playoffs

By | Tuesday May 27, 2014 @ 12:22pm PDT
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NBA Wins Big In Twitter TV ratings

Deadline's David Bloom explains to Dominic Patten how Nielsen is reaching into Twitter and social media to track what people are watching on TV.

The NBA and ESPN scored on both ends of the court in last week’s Twitter TV ratings from Nielsen, with the league’s show built around the draw for its annual draft lottery atop one Top 10 and a playoff showdown between the  Miami Heat and Indiana Pacers leading the other. Nielsen launched the Twitter TV ratings this year to track the size of the audience on Twitter seeing posts about a given show during and for the three-hour period before and after its initial airing. Nielsen tracks the tweets about each show and counts how many unduplicated followers of all those accounts were reached by the posts.
Twitter TV Ratings S&S Chart 201405027 05-27-14, 11.45.19 AM
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Nielsen Launches Twitter Demo Ratings Service

By | Monday May 19, 2014 @ 9:21am PDT

nielsen-logoNielsen has launched demographic data for its Twitter TV Ratings that will be delivered overnight for programming across more than 250 U.S. TV networks. Age ranges will include 13-17, 18-24, 25-34, 35-54, 55+, and 18-49 and will provide data on the age and gender of both people who tweet (authors) and see tweets (audience) about TV. The news comes as the measurement service released a report today asserting that analysis of 273 broadcast and cable program episodes reveals “broad age and gender distribution across programming”; “significant differences in the age and gender profiles of Tweeters across programming types” and, perhaps unsurprisingly, that “Twitter enables TV networks and advertisers to reach audiences beyond their core demographics.” According to the research, in the U.S. 36 million people tweeted about TV in 2013, while 990 million tweets were sent about TV.

Related: Top Actors in Social Media And What It Means For TV & Movie Marketing

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NFL Draft Tackles Week’s Twitter TV Ratings

By | Monday May 12, 2014 @ 7:01pm PDT

Two days of the NFL Draft, fueled by lingering suspense over who would draft a controversial former Heisman Trophy winner and the league’s first openly gay recruit, proved more than enough to dominate the week’s Twitter TV audiences, according to Nielsen.
Twitter TV ratings table 05-12-14
Twitter TV ratings measure the size of the online audience seeing tweets about specific shows during and for the three hours before and after the show. The top 10s for the week normally are split into one for sporting events, mostly dominated in recent weeks by the NBA playoffs, and one for everything else, usually topped by The Voice and other music reality competitions, Game of Thrones and WWE pro wrestling.
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IHeartRadio Music Awards Top Week’s Twitter TV Ratings

The IHeartRadio Music Awards harmonized with TV-watching social-media users, with 7.1 million unique Twitter followers — the week’s largest online audience for any show, according to Nielsen’s Twitter TV ratings. Just off the lead was the 140th Kentucky Derby, at almost 6.85 million, and the pay-per-view boxing match between Floyd Mayweather Jr. and Marcos Rene Maidana (6.4 million). It’s the first time in at least three weeks that a show topping the non-sports Twitter TV list also beat out everything in the sports top 10.
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Donald Sterling Firestorm Drives Clippers Playoff Game To Top Of Twitter TV Ratings

By | Monday April 28, 2014 @ 4:56pm PDT

Clippers jerseys inside outSunday night’s NBA playoff game involving the team owned by Donald Sterling, at the center of a just-erupted and massive racism controversy, generated by far the week’s biggest Twitter audience of any TV programming, according to Nielsen. The Los Angeles Clippers’ lopsided loss to the Golden State Warriors generated a Twitter audience of nearly 8.1 million people, who saw 590,000 tweets about the game during and the three hours before and after it. That was easily the week’s biggest TV-related audience on Twitter, 2 million more than any other show, and nearly 5 million more than any non-sports event. Controversy blew up Friday after TMZ published an audio recording reportedly of Sterling ranting on the phone to his girlfriend about her being seen in public with black people.

Related: Disney Nets & NBA Dominate Weekly Nielsen Social Ratings
TV Sports on Twitter chart week of 0421 20140428
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Disney Networks & NBA Dominate Weekly Nielsen Social Ratings

By | Monday April 21, 2014 @ 5:04pm PDT

Nielsen Twitter TV series anotated 20140421It was a very good seven days for Disney-owned networks and the NBA in Nielsen’s latest weekly ratings of TV’s biggest Twitter audiences. Disney outlets held down half the total 20 spots in the top 10s for both series/specials and sports events. And on the opening weekend of the NBA playoffs, programming tied to the league and its still-sort-of-sister the WNBA occupied 11 slots. The ratings are the most recent from Nielsen in its new measurement launched in October, an attempt to quantify how much Twitter activity is going on around TV shows.

Related: Top Actors in Social Media And What It Means For TV & Movie Marketing

TONY GOLDWYN, SCOTT FOLEY, KERRY WASHINGTONAt the top of the series and specials list this week was the ESPN NBA documentary Bad Boys, from the 30 For 30 series, followed by ABC’s Scandal. As I wrote last week ahead of the season finale for Scandal, show creator and executive producer Shonda Rhimes puts a premium on social media, with many of the show’s stars and other principals tweeting or otherwise posting about the show with fans before, during and after each episode. It’s paid off with strong ratings and stronger fan engagement with the show. Read More »

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Top Actors in Social Media And What It Means For TV & Movie Marketing

BuschColumnColumn: Social media has had a tremendous impact on movie and television marketing, increasing awareness and visibility for a TV show or movie across the globe in a click — a lot clicks — of a button. Some of the best social jimmy-fallon-ftrmedia teams right now on TV are the two Jimmys — late-night talk hosts Jimmy Fallon and Jimmy Kimmel. These two are in a constant battle for viewers and they really go at each other on social media. Their social engagement across platforms and their understanding of social heralds a new generation of savvy Hollywood stars backed by sophisticated jimmykimmelonline marketing teams that understand how to push past traditional media to build a tremendous fan base. Increasingly, stars, celebrities and their teams are using social media to extend awareness of their brands — because that is what they have become — online and off, driving ratings and box office as well as bigger fan bases.

Vin-DieselThese days, a performer’s social media footprint is strongly considered when marketers start strategizing a film’s campaign. Vin Diesel is the current king of social, almost entirely because of the monster presence he’s built on Facebook. In the months since his emotional tribute on FB for his good friend and Fast & Furious co-star Paul Walker who died in a car crash, Diesel has seen his Facebook presence vault from an already whopping 54M likes to 72.3M, according to RelishMix, which tracks social-media engagement by TV shows, films and performers. And in six months, his following has jumped 46%.RelishMIX-FBactors1

RelishMIX-Twitteractors1a

Unlike Kimmel and Fallon, Diesel has no team to manage his social profile. He does it entirely on his own. “Vin is a very unique case in that he curates that himself and the voice is authentic and all the posts seem real because they are real,” says Michael Moses, co-president of marketing at Universal Pictures. “He doesn’t have a social-media team. He maintains that. He has an authentic relationship with his fans.” Moses calls it “a higher level of commitment and engagement.” Read More »

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Study: Viewers Love Their TV Stars On Twitter Too

By and | Monday March 24, 2014 @ 5:00am PDT

Twitter-Logo__130513233830-150x150

Turns out people love their stars on Twitter almost as much as they love their stars on TV, according to a new study by companies with an intense interest in the results.

Just as importantly for the TV business, fans also like the brands that back the shows they tweet about, according to the study by Twitter, Fox and industry-backed group the Advertiser Research Foundation.

More generally, the TV-related tweets most likely to motivate a viewer to watch will come from an actor on the show or other cast member (40%). That’s well ahead even of tweets from the user’s friends and family (26%), the social-media source that conventional wisdom suggests would be most influential. Perhaps less surprising is the finding that tweets from a show’s official Twitter account motivate barely more than one in six users (just 18%). 

Twitter users and TV tweets graphicMore than 90% of those who see show-related tweets have at some point taken immediate action to watch, search for, or share content, the study says. The majority of those exposed to TV-related tweets immediately take action around the show, are highly likely to watch a show they’ve never watched before, or to resume watching a show that they’d previously stopped watching.

That finding would significantly bump up the importance of Twitter as a way to market and build audience for TV shows, presuming that the program’s stars are engaged in that effort. A few shows have been particularly effective in this regard, such as ABC’s Scandal, whose cast members routinely live tweet and respond to fans through Twitter as each week’s show plays.

Related: ‘Pretty Little Liars’ Spring Finale Tuesday’s Top TV Show With Females 12-34 And Most Tweeted Show Of 2014 To Date

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The Shorty Awards Swing Onto Vine – The Best Shortest Films of the Year

By | Sunday March 23, 2014 @ 1:29pm PDT

Shorty Awards front pageThey may be called the Shorty Awards, but the honors for various online video, business, entertainment, journalism and social-media stars are getting a bit longer this year, with added categories for the best 6-second videos on Twitter’s Vine app and for the people who make them.

To get you ready to fill out the mock ballot for your pool at that big Shorty Awards watch party we just know you’re all doing, Deadline has taken a gander at all the nominated Vines, which is what they call the video posts on Vine. We also have links to the finalists for the category of best Vine creators.

At 6 seconds each, it took longer to load some of the finalist Vines than to watch them (even twice). Some have attracted hundreds of thousands of views, while others are for more refined (or, perhaps, more sharply restricted) tastes.

“Six-second savants have toiled in obscurity throughout history with no outlet for their talents,” said Greg Galant, the Shorty Awards cofounder and executive producer. “Everything changed for them last year when Vine launched.”

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UPDATE: Homer Simpson Photobombs Ellen’s Record-Breaking Oscars Selfie

By and | Tuesday March 4, 2014 @ 5:42pm PST

homer oscar selfie2nd UPDATE, 5:42 PM: Trust The Simpsons to go for the big picture when they weighed in on Ellen DeGeneres‘ mega-retweeted Oscars selfie – literally. Today, Homer’s official Twitter feed threw up this perspective on the now famous pic (retweeted more than a record-breaking 3.209 million times so far) from the front row of the 86th Academy Awards. “The ugly true story of that Oscar® selfie can finally be told! Let’s break Twitter again. Look for Bart,” said the tweet. All we can say is Bradley Cooper, be kind. BTW – Ellen and fellow selfie star (and Oscar winner) Jared Leto are helping Homer in his goal: Both retweeted the pic.

Oscars selfie EllenUPDATE, SUNDAY PM: In less than an hour, Oscar host Ellen DeGeneres beat President Obama‘s Twitter record for Twitter retweets. Ellen’s on-the-fly pic with Bradley Cooper, Jennifer Lawrence, Brad Pitt, Julia Roberts, Meryl Streep, Kevin Spacey, and more is racking up the Twitter love with over 1M RTs and over 720K favorites and counting. Read More »

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Is Ellen DeGeneres’ Oscar Selfie A Game-Changer For Trophy Show Product Placement?

selfie2Awards ceremony broadcasts may have been changed forever at last night’s Oscars when Ellen DeGeneres took a selfie of herself and a dozen A-listers in the theater. She broke the record for most retweets – 3 million-plus and counting — causing a brief service issue with Twitter. “We just broke Twitter,” DeGeneres announced during ABC’s broadcast of the Oscars after word got out.

Related: Ellen Gets Mixed Reviews For Oscars

“The envelope please … to @TheEllenShow — this is now the most retweeted tweet with over 1 million RTs. Congrats!” chimed in Twitter when DeGeneres’ selfie hit that retweeting threshold. (According to Poptip, a platform that analyzes and synthesizes social conversation in real time, among last night’s Oscar highlights, four of the top 15 phrases about the Oscars were about the Samsung selfie.)

Related: OSCARS: A Selfie-Important Academy Awards Honors Past And Future

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How Quickly Can Twitter Make It Easier For Newbies To Tweet?

By | Thursday February 6, 2014 @ 10:02am PST

That’s the big question the social media company faces after disappointing usage stats reported yesterday resulted in a massive sell off of its stock. Twitter-Logo__130513233830-150x150The share price is  down nearly 22% in mid-day trading — equal to $7.9B in market value — after it reported last night that domestic monthly active users, at 54M, grew just 2% vs Q3 while international usage was up 4% to 187M. That slower-than expected growth eclipsed the fact that Twitter beat analysts’ revenue and cash flow forecasts, and offered encouraging financial guidance for 2014. CEO Richard Costolo told analysts not to worry: He plans to make Twitter easier to use for people who don’t want to learn the service’s hashtags and other techie symbols. “It’s not just get it in the first weeks and months on Twitter. It’s get it in the first moments, the first day on Twitter,” he said. But Bernstein Research’s Carlos Kirjner, for one, is unimpressed, noting this morning that “current user growth rate is so anemic given the service’s penetration level” that it’s “unwise to assume for investment purposes” that Twitter will see a meaningful turnaround. Sterne Agee’s Arvind Bhatia shares the concern as he downgraded the company to “underperform” noting that the Q4 performances will “raise questions on how mainstream the Twitter platform can be in the long-term.” And BMO Capital Markets’ Daniel Salmon urged clients to exercise “caution” since Twitter “will likely become Read More »

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Weather Channel Pushing Public Safety Image After DirecTV Blackout

By | Tuesday January 14, 2014 @ 10:08am PST

Weather Channel DirecTVWhen it rains, it pours. Hours after pulling its service from DirecTV following failed carriage talks with the satcaster, NBCUniversal-owned The Weather Channel announced a new initiative in its campaign to boost its status as a public utility. The company said it will start promoting new weather emergency Twitter hashtags #GotFuel, #NoFuel and #PowerLineDown established by the White House, FEMA, and the Department of Energy, adding to recent efforts to rebrand as a key resource for information in the event of natural disaster and weather emergencies. TWC says its promotion of said hashtags “will enable local citizens to report important emergency information” and thus aid “survivors, first responders, FEMA, DOE and utility companies” in the face of emergency. The timing isn’t coincidental. Read More »

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‘Pretty Little Liars’ Winter Debut Most Tweeted Season Premiere In TV History; Ratings So-So

By | Wednesday January 8, 2014 @ 2:28pm PST

UPDATED: The winter debut of ABC Family’s Pretty Little Liars is the most-tweeted Pretty-Little-liars-pretty-little-liars-tv-show-15826047-1440-900season premiere in TV history. Tuesday’s debut generated more than 1.3 million tweets by nearly 700,000 contributors, peaking at a rate of 30,000 tweets per minute. The series now accounts for the Top 5 most-tweeted TV series telecasts on record, with eight episodes amassing more than 1 million tweets

Pretty Little Liars ranked as Tuesday’s No. 1 telecast among women 18-34 (900,000), viewers 12-34 (2.1 million) and 12-34 females (1.8 million). It also was the No. 1 cable telecast in primetime in the 18-34 demo. An average of 3.2 million total viewers tuned in to join the search for the person who wanted to kill clique boss Alison, making it  the No. 2 original cable telecast in overall audience (3.2 million) — just 100,000 viewers behind BET’s unveiling of Being Mary Jane (3.3 million).

Related: ‘Pretty Little Liars’ Season Finale Sets Ratings, Social Records

Back in August, Pretty Little Liars clocked its biggest summer-finale crowd in viewers 12-34, 18-34, and 18-49, as well as total viewers (3.3 million). In the finale episode, the Liars got a riddle from “A” that sends them to Ravenswood, where one of them disappeared during a magic show, and a shocking discovery proved everything they thought they knew about “A” and the “A-Team” might be wrong and that the Liars may have just started World War A. You had to be there.

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Shia LaBeouf Bares Legal Brief And Much More In Latest Disturbing Actions

By | Wednesday January 8, 2014 @ 5:45am PST
Mike Fleming

Shia LaBeoufIt doesn’t seem like that long ago when Shia LaBeouf was on a fast track to be the next big male movie star. After emerging from the Disney Channel series Even Stevens to become a likeable screen presence on the Project Greenlight TV reality series about the making of the pic The Battle Of Shaker Heights, Michael Bay and Steven Spielberg chose LaBeouf to star in the original Transformers films. He did Disturbia, Oliver Stone’s Wall Street sequel and Spielberg made him heir apparent in the Indiana Jones franchise. I’d read his early interviews in Playboy and other outlets and while LaBeouf was refreshingly honest, you could see he had some rough edges, anger and maybe a self-destructive streak. I always give slack for any child star trying to transition to adulthood, because the landscape is littered with casualties. But LaBeouf’s latest episodes, coupled with an array of arrests over the past few years, seem real cause for concern. Today’s headlines have him bragging about sending a photo of his private parts to Lars von Trier that got him a role in the upcoming porn pic Nymphomaniac, and LaBeouf last night showed misplaced defiance in his ongoing spat with Ghost World creator Daniel Clowes after the actor was accused of plagiarizing Clowes’ work in his short film Howardcantour.com. Last night, LaBeouf ran a legal letter from Clowes’ lawyer on his Twitter account (it seems to have been taken down), responding to the actor’s previous Tweet threatening to rip Clowes off once again in another project. Read More »

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Year-End: @Deadline’s 20 Biggest Tweets Of 2013

By | Saturday December 28, 2013 @ 9:30am PST

Our biggest tweets 2013The next projects of a hot YouTube star, an Olympic swimmer and YearEnd2013_badgea unidirectional boy band, the latest news for Vampire Academy and Fifty Shades Of Grey movies, and the painful shocks of two much-loved actors’ early deaths were among the year’s 20 most retweeted and shared posts from Deadline on our main Twitter feed, @Deadline. Three subjects earned multiple visits to the Top 20: the band One Direction (if you include the Labor Day box office story on their concert movie) and the Vampire Diaries and Fifty Shades films. Here’s No. 1:

Check out the rest of the timeline here: Our Biggest Tweets 2013. Any surprises for you among the Top 20? Read More »

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UPDATE: Twitter Shares Finish Day Down 13% After Analyst Downgrade

By | Friday December 27, 2013 @ 2:03pm PST

Twitter LogoUPDATE, 2:03 PM: It turns out plenty of investors listened to Macquarie Captial analyst Ben Schachter, who downgraded Twitter‘s stock this morning. Shares finished the Friday session down a whopping 13% to $63.75. They had started the day at $73.71 after hitting an all-time high Thursday. Today’s losses push the company’s market cap in one day from $41.6B to $34.7B.

PREVIOUS, 8:42 AM: Twitter‘s market value increased by $11 billion just seconds after its stock began trading on the New York Stock Exchange on November 7, when the IPO launched at $26 a share. The social media darling has almost tripled that opening price and hasn’t really looked back — until today. Macquarie Captial analyst Ben Schachter lowered his rating on the stock from “neutral” to “underperform”, cooling the share price by more than 6% so far in morning trading. According to Bloomberg, the downgrade isn’t because Schachter isn’t a believer — he just believes “nothing has changed over the last 15 days to justify the rise in valuation.” He had initiated coverage December 11 with a $46 price target, and Twitter shares ended yesterday at almost $75 a pop. Bloomberg says that valued the company at $41.6 billion — bigger than Big Media heavyweights like Time Warner Cable and Viacom. Investors still put a higher value on new media companies like Yahoo and Facebook, and for Twitter the Street is bullish on mobile ad sales, a major driver of the stock to date for a company that has yet to turn a profit. Read More »

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Twitter Chairman Jack Dorsey Joins Disney Board

By | Monday December 23, 2013 @ 12:21pm PST

Twitter‘s co-founder, who’s also CEO of Square Inc, joins immediately and will stand for election at the March 18 annual meeting. He seems to be filling a Silicon Valley seat on the board: Jack DorseyDisney notes that JLABS CEO Judith Estrin — a former Chief Technology Officer for Cisco Systems — will not be on the ballot. She joined the Disney board in 1998, and the company’s corporate governance guidelines limit directors’ tenure to 15 years. “Jack Dorsey is a talented entrepreneur who has helped create groundbreaking new businesses in the social media and commerce spaces,” Disney CEO Bob Iger says. The entertainment giant’s strategic priorities “include utilizing the latest technologies and platforms to reach The Walt Disney Company logomore people and to enhance the relationship we have with our customers.” A fun fact for trivia fans: On March 21, 2006, Dorsey posted Twitter’s first tweet, which was, “just setting up my twttr.” He was Twitter CEO until 2008, when he became chairman. The following year he co-founded Square, which develops digital payments processes including an iPad point-of-sale system, and an application that enables consumers to use their mobile devices to pay for goods and services.

Related: Disney’s Bob Iger Made $34.3M In 2013, -14.7%

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