UPDATE: Twitter Prices IPO At $26 A Share

By | Wednesday November 6, 2013 @ 4:00pm PST

UPDATE, 4 PM: Twitter says (of course, on Twitter) that it has priced its initial public offering of 70,000,000 shares of its common stock at $26 a share — higher than estimates earlier this week of $23 to $25. The stock is expected to begin trading tomorrow on … Read More »

Comments (2)

Twitter IPO Could Value It At $11B+

By | Thursday October 24, 2013 @ 2:49pm PDT

The company hopes to go public at anywhere from $17 to $20 a share, it said today in an SEC filing. Twitter plans to sell 70M shares, putting the potential proceeds at about $1.3B. It also suggests that the … Read More »

Comments (5)

NBC News’ Vivian Schiller Confirms She’s Headed To Twitter As Head Of News

By | Thursday October 24, 2013 @ 12:54pm PDT

“Excited to join @Twitter as Head of News in January. Leaving @NBCNews at year’s end. Grateful to my beloved colleagues for 2+ great years,” NBC News’ Chief Digital Officer of Vivian Schiller tweeted today, … Read More »

Comments (2)

Twitter Breaks From High-Tech Pack And Says It Will Trade On NYSE

By | Tuesday October 15, 2013 @ 3:47pm PDT

The decision, disclosed in an SEC filing, is a big victory for the New York Stock Exchange — and a disappointment for NASDAQ, which came under fire for technical problems last year when Facebook went public. Most … Read More »

Comments (2)

Deadline Big Media With David Lieberman, Episode 54

By | Friday October 11, 2013 @ 1:10pm PDT

Listen to (and share) episode 54 of our audio podcast Deadline Big Media With David Lieberman. Deadline’s executive business editor talks with host David Bloom about John Malone’s call for more cable consolidation and cooperation in the face of an existential threat from Netflix and its ilk; broadcaster plans to go to the Supreme Court as they pursue injunctions against Aereo; a whole raft of news on Twitter as Comcast partners with it and Nielsen tracks it; and more stock machinations by 21st Century Fox as it tries to accommodate U.S. broadcast-ownership rules while fending off critics.

Deadline Big Media, Episode 54 (MP3 format)
Deadline Big Media, Episode 54 (M4a format) Read More »

Comments (1)

Comcast And Twitter Unveil Potentially Huge Initiative To Harness TV And Movie Traffic

By | Wednesday October 9, 2013 @ 8:30am PDT

Sometime in November people who discuss TV shows or movies on Twitter will see a “See It” button. If they click on it, it will give them options to watch the show or, if it’s a current movie, buy a ticket via Comcast-owned Fandango. This will be a national service, but Comcast subscribers will be able to do things via their set-top boxes that others can’t. That includes using a mobile device as a remote control to switch directly to a TV show — something that could be especially useful when there’s breaking news. Comcast Chief Business Development Officer Sam Schwartz tells me that the company is “in advanced conversations” with other cable and satellite companies to include their set-top boxes as well. He adds that while the initiative will begin on Twitter, it could soon include other social network platforms. Initially the “See It” button will appear on tweets that have links to TV shows and movies, but the companies are working to include messages with hashtags about entertainment — and eventually to recognize when the text concerns a TV show or movie.

This could be a coup for Twitter. Last week it kicked off an effort to go public — and crowed in an SEC filing about its value as “a second screen for television programming” adding that ads on Twitter complement “offline advertising campaigns, such as television ads.” On Monday Nielsen formally unveiled its plan to count the number of people who read and write tweets about TV shows, which it says provides valuable information about how a program might perform. The new partnership with Comcast includes an arrangement for NBCUniversal to participate in Twitter’s Amplify program to embed sponsored video clips in tweets. The companies say that they are “exploring additional opportunities to integrate social TV conversations into Comcast’s X1 platform – the company’s entertainment operating system.”

Here’s the release: Read More »

Comments (0)

Nielsen Formally Unveils Plan To Measure TV-Related Conversations On Twitter

By | Monday October 7, 2013 @ 7:55am PDT

This shouldn’t surprise anyone following the recent Nielsen studies including ones in March and in August that showed the volume of tweets about a television show provide an early indication of how well it might perform. The new Nielsen Twitter TV Ratings will consider the number of people who read TV-related tweets, not just the number of writers, the companies said today. The effort could help Twitter‘s plan to go public: It said last week in an SEC filing that while the Nielsen Twitter TV Rating won’t “directly generate revenue” for the social network company it “will enhance our attractiveness to users and advertisers.” Twitter added that it has value as “a second screen for television programming” and that ads on Twitter complement “offline advertising campaigns, such as television ads.” Here’s today’s announcement:

Related: ‘Scandal’ Tops Premiere Of Nielsen’s Twitter TV Ratings

Read More »

Comments (4)

Deadline Big Media With David Lieberman, Episode 53

By | Friday October 4, 2013 @ 3:24pm PDT

Listen to (and share) episode 53 of our audio podcast Deadline Big Media With David Lieberman. Deadline’s executive business editor talks with host David Bloom about Carl Icahn’s latest billion-dollar tweet, this one involving a massive Apple share buyback proposal; what’s causing IMAX to stumble; the possible impacts of the federal government shutdown for media & entertainment companies; and Twitter’s now-official IPO and the lessons it might learn from Facebook’s missteps last year.

Deadline Big Media, Episode 53 (MP3 format)
Deadline Big Media, Episode 53 (MP4a format) Read More »

Comments (0)

Twitter Formally Unveils Plan For $1B IPO

By | Thursday October 3, 2013 @ 2:16pm PDT

The SEC filing opens a treasure chest of data about the social network company — including the size of its financial losses. Last year Twitter lost $79.4M, an improvement from the $128.3M loss in 2011, on revenues of … Read More »

Comments (2)

CBS Punches Up Twitter Deal For Branded Embeddable Video

By | Monday September 23, 2013 @ 8:02pm PDT

The 140-character giant today unveiled its biggest partnership for ad-supported video embedded in tweets — just in time for Premiere Week. Twitter and … Read More »

Comments (0)

Apple’s Tim Cook Joins Twitter But He’s No Rupert Murdoch

By | Friday September 20, 2013 @ 3:32pm PDT

Steve Jobs never did it but today Apple’s current boss Tim Cook made his social media presence official. Right now let’s just say Rupert Murdoch doesn’t have to worry about the … Read More »

Comments (4)

Twitter Files For IPO

By | Thursday September 12, 2013 @ 2:21pm PDT

No surprise that today’s announcement came in a TweetWe’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for saleRead More »

Comments (0)

Carl Icahn Says He’s Meeting With Apple’s Tim Cook About Stock Buyback

By | Thursday August 22, 2013 @ 1:01pm PDT

Billionaire investor Carl Icahn again took to Twitter to chat up Apple — just more than a week after he tweeted he has “a large position” in the computer giant, believes it to be “extremely undervalued” and … Read More »

Comments (1)

UPDATE: Jerry Springer Fills In For Dr. Phil On CNN Debate About Teen-Sex Tweet

By | Thursday August 22, 2013 @ 9:17am PDT

UPDATE, 9 AM: The downside, if you’re Dr. Phil and you decline to appear on CNN last night to defend your show’s quickly deleted controversial tweet, is that the program may book Jerry Springer as your stand-in. That said, it went surprisingly well for Dr. Phil. “[Dr. Phil McGraw] does a serious talk show. I do a circus. It would be different on my show and maybe not appropriate,” Springer told CNN’s Erin Burnett last night about the tweet, which had been put up to collect string for an upcoming episode of the Dr Phil syndicated talker that will be tied to breaking news events. This was the tweet: “If a girl is drunk, is it OK to have sex with her?” The tweet was deleted when outrage erupted and McGraw issued a statement of apology. “In his show, it is a serious issue,” Springer said. “For them to raise it as a subject on their show, I don’t see what the problem is. It should be discussed. I don’t know why they took it down.”

PREVIOUS, WEDNESDAY AM: Is it OK for a daytime talk show that trades in the discussion of hot-button topics to collect string for an upcoming episode by tweeting a provocative question to the show host’s 1.2 million followers? The Dr. Phil show and its host found themselves on the receiving end of a lot of snark and outrage this week after a staffer on the syndicated series tweeted in his Twitter account (1.2 million followers): “If a girl is drunk, is it OK to have sex with her? Reply yes or no to @drphil.” The tweet included the hashtag “#teensaccused,” by way of making it clear the question was being asked about a recent news story. An orgy of outrage ensued (which included a selection of The Reporters Who Cover Television, some of whom did not mention the tweet, if grievously worded, was fairly standard operating procedure at talk shows collecting string these days) –  and the tweet was deleted. Read More »

Comments 22

Twitter Causes Spike In TV Ratings For 29% Of Shows, Nielsen Study Says

By | Tuesday August 6, 2013 @ 9:24am PDT

The Nielsen study released today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows. The Twitter Causation Study analyzed minute-to-minute trends in Nielsen’s Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide. The findings showed that Live TV ratings had a statistically significant impact in related Tweets among 48 percent of the episodes sampled, and that the volume of Tweets caused statistically significant changes in Live TV Ratings among 29 percent of the episodes. “Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” Paul Donato, Chief Research Officer, Nielsen, said in a statement. “This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.” Read More »

Comments (7)

The First Ever Instamovie?

By | Tuesday July 16, 2013 @ 7:52pm PDT

That’s what actors David Koechner (Anchorman 2) and Harlan Williams (Half Baked) are claiming to have created with the social media platform’s new video tool. Twitterers have taken to the new function since Instagram introduced it last month. As with Twitter‘s 6-second looping video Vine app, Hollywood marketers are exploring ways to exploit the promo potential in its 15-second video capability starting with Open Road, who jumped ahead of the competition with yesterday’s Jobs Instagram trailer. Koechner and Williams may or may not be “first” Instagrammers on the block to string together a narrative story told entirely in quarter-minute sequences, but they may be the first to partner with producers (Karen Lucey from Off the Record Media and Steve Barnett), develop a script with two additional writers (Joe Homokay and James Penland), and carefully compose 8 15-second sequences of footage into a two-parter tale. The bud cop story shot on iPhones is dubbed Steady and Shakes. Check out the first segment via Koechner’s Instagram page: Read More »

Comments (4)

‘Jobs’ Blazes Promo Trail With First Instagram Trailer

By | Monday July 15, 2013 @ 12:13pm PDT

Open Road is boasting the first-ever Instagram movie trailer with its new 15-second social media spot for Jobs, starring Ashton Kutcher as Apple co-founder Steve Jobs. It trumps the blink-and-you’ll-miss-it 6-second blitz of Twitter‘s Vine app, which just … Read More »

Comments (3)

Texas Filibuster Draws Online Streams Because Of No Network News Coverage

By | Tuesday June 25, 2013 @ 11:30pm PDT

Must-watch political drama unfolded Tuesday night in Texas as more than 182K viewers simultaneously tuned in to follow Sen. Wendy Davis (D-Fort Worth) attempt a 13-hour anti-abortion filibuster on the floor of the Texas Senate. Unfortunately for TV networks, those viewers were all live-streaming it on YouTube via … Read More »

Comments (19)

FTC Could Scrutinize Sneaky Celeb Shilling On Social Media: NYT

By | Sunday June 9, 2013 @ 9:30pm PDT

While some celebs took to Twitter during the Oklahoma tornadoes to lend their support and donations to victims, Kim Kardashian was shamelessly plugging her own cosmetics line and others’ to her 17.8M followers. … Read More »

Comments (8)
More Deadline | Hollywood »
« Previous Deadline | Hollywood