The latest installment opened here at midnight on Friday, and played on Saturday and Sunday for distributor E1 Entertainment. The third Twilight movie grossed £6,287,559 over the weekend. The gothic love story opens properly on July 9 as the picture rolls out in major territories in a World Cup-caused delay. Exhibitors here are feeling very upbeat about its prospects. Vue, the multiplex chain, has sold over £1 million worth of advance tickets alone.
The UK multiplex operator says total revenue, including ticket sales and popcorn, rose by 3.7% in the 26 weeks to July 1. Box office has increased by 4.1% including this month’s World Cup month. But the ticket sales rise was offset by a 3.2% decline in popcorn and Coke sales. Other income rose by 31.4%. Cinema chains will no doubt welcome England getting kicked out of the World Cup on Sunday. Tumbleweed has been rolling through the multiplexes during the tournament. Next time we Brits invent a sport, we should just keep it to ourselves. That way we might at least win something.