Will Obamacare become plot fodder for CBS’ Hostages and Under The Dome? A $500,000 grant awarded this week to USC Annenberg Norman Lear Center’s Hollywood Health & Society program certainly suggests it’s a possibility. In the latest push to get Tinseltown to promote President Obama’s Affordable Care Act, the decade-old program has received the money from the private California Endowment to give Hollywood producers, writers and execs details about the newly launched health insurance initiative. “Our experience has shown that the public gets just as much, if not more, information about current events and important issues from their favorite television shows and characters as they do from the news media and online resources,” said Hollywood Health & Society’s Martin Kaplan in a statement today. “This grant will allow us to ensure that industry practitioners have up-to-date, relevant facts on health care reform to integrate into their storylines and projects.” Hostages’ co-EP Jennifer Cecil sits on Hollywood Health & Society’s Advisory Board as does Under The Dome EP Neal Baer. So does Breaking Bad creator Vince Gilligan and Disney Junior’s Doc McStuffins EP Chris Nee among others. The grant comes just over a week after Jennifer Hudson appeared in a pro-Obamacare Scandal parody video produced by Will Ferrell’s Funny Or Die. READ MORE »
Listen to (and share) episode 45 of our audio podcast Deadline Big Media With David Lieberman. Deadline’s financial editor talks with host David Bloom about Under The Dome’s game-changing financial approach and what it means for TV; possible first steps toward a Dish/DirecTV tie-up; Facebook‘s sticky challenge as it considers sticking video ads in user news feeds; and media execs’ grudging acknowledgements that maybe this summer had too many tentpole films after all.
RATINGS RAT RACE: ‘Under The Dome’ Down, ‘Siberia’ Debuts Soft, ‘American Ninja Warrior’ Falls In Returns
The second week of CBS’ Under The Dome (2.8/8) saw a few cracks in the new drama’s strong ratings shell. Following its big debut last week, the Amblin TV/DreamWorks TV-produced show was down 15% on Monday — not altogether unrespectable retention levels for the series based on Stephen King’s 2009 novel. Under The Dome was easily the top-rated show of the night and by far the most watched with 11.52 million viewers. Otherwise, CBS was all repeats Monday. Like on most almost-holiday summer nights, usage was down 5% among adults 18-49 and dipped 4% from last week. CBS was tops for the night in adults 18-49 and in viewers with 7.08 million.