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The event wasn’t all business, but the Latino-focused media company never lost sight of its main mission. Even singer Shakira, who performed for advertisers, recognized that the upfront was about relationship building. She ended her appearance directly addressing company owner Haim Saban, who was in the audience. She says that she considers herself “part of the Univision familiy. You can always, always count on me.” The Facebook news underscored the company’s big push this year into digital media. Univision says it will introduce its online programming destination, UVideos, this summer by having its celebrities and personalities participate in a series of live chats on Facebook. But Univision’s bottom line focus was laid out in Ad Sales and Marketing President David Lawenda’s opening presentation — the most direct and compelling sales pitch I’ve heard so far this upfront season. “Move 15% of your budget to Univision” he told the audience. “You have flat or declining media budgets,” he noted. His networks’ audiences are growing while the traditional English language networks ask for higher CPM unit rates on their flat or declining ratings. “The single biggest risk you can make going out of here today is to do what you did last year.” Execs fired their sharpest barbs at NBC. Univision says it beat the network’s prime time 18-to-49 audience on 195 nights. “NBC’s ‘Must See TV’ has become ‘Might See TV’,” Lawenda says. READ MORE »
Univision Unveils Facebook Integration And Zings NBC At Upfront Presentation
Univision To Unveil UVideos Digital Network At Next Week’s Upfront Show
The new Spanish-language streaming service will offer some free content, but mostly will serve as a digital destination for pay TV customers who want to watch shows and telenovelas on demand from the company’s networks including Univision, Galavision, and TeleFutura, execs said in a conference call. They also plan to produce programming for UVideos, with some for genre-specific broadband channels. Along with the new digital initiative, execs on Tuesday will talk up their just-announced joint venture with Disney to create an English-language news channel for Hispanic audiences. CEO Randy Falco says that Univision will urge advertisers to look across all of the company’s broadcast, cable, and digital platforms. The pitch, under the theme “Latinos Live Here,” is that Univision reaches about 20% of marketers’ target audiences with 73% of the Hispanic market. They’ll also note that the average age of its prime time audiences is 36 vs 51 for the major English language networks. About 94% of Univision viewers watch live broadcasts. Among the other announcements: Univision is beefing up its own news operations in Miami, New York, and Los Angeles. There’ll be a huge jump in sports programming on Univision Deportes. And Univision has signed a deal to broadcast the Latin Grammy Awards for the rest of the decade.
Here’s the company’s release about its initiatives and programming plans: Read More »
ABC And Univision Announce English-Language News Network For Hispanic Viewers
This plan, which leaked in February, represents a bold departure for the companies in the 50-50 joint venture. ABC has long felt that it missed its chance to launch a news network, while Univision has focused on Spanish-language programming. But the companies see an opening by aligning with the fast-growing population of English-speaking Hispanics. They’ll start off with a Web presence this summer — in time for the presidential election — although the TV channel won’t be up until 2013. Competition for the audience is intensifying: News Corp plans to introduce Spanish-language MundoFox this fall. Also, Comcast has vowed to invest in Telemundo, Univision’s biggest rival. Here’s the announcement:
MAY 7 – NEW YORK, NY – ABC News and Univision News today announced they have agreed in principle to form a far-reaching, multiplatform joint venture dedicated to informing, empowering and inspiring Hispanic Americans in English while providing all audiences with uncompromising coverage of current events with a unique perspective. The landmark agreement would capitalize on Univision’s news leadership and expertise in reaching U.S. Hispanics and ABC’s global news leadership to serve over 50 million Hispanics, the youngest and fastest-growing demographic in the U.S. The new 24/7 network will include America’s first English-language channel for English-dominant and bilingual Hispanics as well as integrated digital and social platforms. It will deliver news content focused on issues, lifestyle interests and culture of importance to Hispanics and will feature the trusted, award-winning journalists of ABC News and Univision News. Now for the first time Hispanic Americans will have a choice for uncompromising coverage of current events and lifestyle with a Latino perspective in English. The transaction is subject to the completion of definitive agreements.
RATINGS RAT RACE: OK Start For ‘Off Their Rockers’, ‘BFF’ Low, ‘CSI’ Up, ‘OTH’ Departs
Betty White’s Off Their Walkers had its official premiere on NBC last night, drawing 7.2 million viewers and a 1.8/6 in adults 18-49. That was down 31% in the demo from the hidden-camera series’ preview in January when it followed … Read More »
Univision Busts A Move With The Munks
Movie promotion on the ABC, NBC, CBS, and Fox morning shows are so boooooring compared to Univision’s “Despierta America”. Here Alvin And The Chipmunks promote the DVD release of Fox’s Chipwrecked:
rtmp://streaming.deadline.com/ondemand/video/ALVIN_-_Despierta_America.flvWSJ: Disney, Univision In Talks On English-Language News Channel
The Walt Disney Co. and Univision Communications Inc. are in talks to partner on a 24-hour news channel, the Wall Street Journal reports. The channel would broadcast in English in a bid to align with changing demographics among U.S. Hispanics who speak English. The new channel would mark a huge departure for both ABC and Univision. ABC has stayed out of the cable news wars, and Univision has always been defined by its Spanish-language broadcasts. If the talks are successful, the joint venture’s goal would be to get the network up and running before the November elections. It would be
based in Miami where Univision already has studios, the Journal said. Discussions have been taking place for more than a year and could still unravel. It would be led on the Disney side by ABC News President Ben Sherwood and on the Univision side by Univision Networks President Cesar Conde. The proposed partnership would be a bet by both companies that consumer spending by Latinos will continue to grow faster than the rest of the population. The number of English-speaking U.S.-born Latinos is also growing at a faster rate than those who speak Spanish. Read More »
Critics See Red Over JLo And Marc Anthony Appearance At Univision Event: TCA
Ray Richmond is contributing to Deadline’s TCA coverage.
This morning provided the most surreal moment of this winter’s TCA press tour. The Spanish-language network Univision’s 7:30 AM panel became a must-attend a couple of days ago when the network announced that … Read More »
Dish CEO Says He Doesn’t Know Whether Broadcasters Will Object To DVR Auto Record Features
Dish Network CEO Joe Clayton says that ABC, CBS, Fox, and NBC shouldn’t have a problem with his company’s just-announced PrimeTime Anytime DVR feature that automatically records the networks’ primetime shows, holds them for a week, and also streams them on-demand to computers, tablets and other mobile devices. But he doesn’t know. “I haven’t personally talked to every single one of them, but I’m sure they’re aware of it,” he says. He adds that Dish shouldn’t have to worry that it’s treading on their right to license TV Everywhere rights, or look-back VOD service to cable operators and online destinations such as Hulu. “This is no different than an opt-in for any DVR,” he says. I’m told that lawyers for the networks are reviewing the Dish service to see whether there’s a problem.
Clayton was in a buoyant mood, though, as he officially disclosed the news that had already leaked about his company’s powerful new DVR product — called Hopper — and Dish’s corporate makeover. Read More »
RATINGS RAT RACE: ‘Chuck’ & ‘Grimm’ Slip, Univision Ties NBC For No. 1 In 18-49
Just like it did last December, Spanish-language broadcaster Univision is starting to log nightly victories in adults 18-49 over its English-language competitors who are opting for pre-holiday fare of specials and repeats. Univision did it last night, tying NBC for … Read More »
Hulu Pushes Into Spanish-Language Fare
Hulu is going after Latino audiences in a big way with Hulu Latino. The site accessible from the main Hulu page will offer hundreds of hours of current and classic Spanish-language 
movies and TV programming, the company announced today. … Read More »
Ratings Rat Race: ‘Hawaii’, ‘Charlie Brown’ & Country Awards Up; ‘You Deserve It’ Dives
Against mostly atypical competition, CBS’ regular Monday lineup dominated every half-hour in its return to originals last night after a week of repeats. ABC’s Dancing With The Stars, a huge draw among total viewers, sucks out (mostly older) audiences from the competition. As they didn’t face Dancing with originals for the first time this season, CBS’ comedies boosted their viewership. How I Met Your Mother (4.5/12 in adults 18-49, 11.7 million total viewers) was up a tenth in the demo vs. two weeks ago and drew its largest audience with a regularly scheduled episode in almost three years. (since January 12, 2009). Rookie 2 Broke Girls (4.6/11, 12.8 million) was flat in 18-49 and logged its largest audience since the premiere, which followed the Ashton Kutcher debut on Two And A Half Men. Speaking of Men (5.0/12, 15 million), it was down two tenths in 18-49 from its last original, while Mike & Molly (4.2/10, 12.8 million) was even. Men ranked as the top program of the night in 18-49 and total viewers, as did CBS as a network. The net’s wins were solidified by Hawaii Five-0‘s 3.0/8 in 18-49, up 7%, and 10.8 million total viewers. In the 10 PM hour, the CBS procedural easily topped ABC’s Castle (2.0/5, 8 million), which was down 13% from its last original two weeks ago to hit a season low. Castle was hurt by its underwhelming lead-in, new game show You Deserve It (1.0/2), which continued its rapid ratings descent, down 29% from last week. ABC’s best ratings came from the holiday specials in the 8 PM hour: A Charlie Brown Christmas (2.8/8, 9.1 million) was up 8% from last year’s telecast in 18-49, while Prep & Landing: Naughty vs. Nice (2.2/6, 7 million) was even with its premiere last year. Read More »
Ratings Rat Race: CBS’ ‘CSI: NY’ Hits Low, NBC’s Family Pic Tanks; Where’s ‘Grimm’?
Last time we checked on Grimm the week before the Thanksgiving holiday, the rookie NBC drama seemed to be bottoming out, holding steady week-to-week to stop its post-premiere slide. But then the fairytale procedural was benched once for the holiday, which is understandable, and then again last night for original movie Game Of Your Life, which is not so much. Last night, the latest of the Procter & Gamble/Walmart-funded family movies that air on NBC as time buys drew a meager 0.5/2 in adults 18-49 from 8-10 PM and 2.2 million viewers. It is tied as the lowest-rated such movie to air on NBC on Friday or Saturday, in- or off-season. The first one, Secrets Of The Mountain, averaged a respectable 1.3/5 in 18-49 and 7.8 million viewers in April 2010. The Jensen Project posted a 0.9 and 3.9 million in summer 2010. Both aired on Friday. Field Of Vision (0.5/2, 2.7 million) and A Walk In My Shoes (1.3/4, 4.9 million) aired on Saturday this past summer. To keep airing those movies, NBC no doubt is making money on the time buys (and let’s face it, it’s not that NBC has cupboards stacked with originals after a brutal fall riddled with cancellations). But I’d question the scheduling choice for Game Of Your Life, which extends unnecessarily the hiatus of a freshman series so early into its run. With Dateline (1.0/3, 4 million) at 10 PM, NBC finished fourth for the night in 18-49. Read More »
RATINGS RAT RACE: Series Rebound From Halloween Drops, ‘Rock Center’ Stays At 1.0
After Halloween festivities pushed TV usage and ratings down last Monday, most series rebounded last night. Fox’s family-friendly Terra Nova (2.6/6 in adults 18-49), which was hit hardest by trick-or-treating, posted the biggest week-to-week gain, 24%. House (2.7/6) was up 8%. (The two dramas also led all series in Live+3 increases for their Halloween episodes, up 48%.) Fox finished third for the night in 18-49.
Topping the night in that demo was CBS (4.0/10 in 18-49, 11.4 million viewers). How I Met Your Mother (4.4/12) and 2 Broke Girls (4.5/11) were both up 7% from their fast nationals last week, Two And A Half Men (5.1/12) was up 9% to rank as the top program of the night in the demo, and Mike & Molly was up 11%. Hawaii Five-0 (3.0/8) was up a tenth from its fast national, flat with the final. Read More »
RATINGS RAT RACE: NBC’s ‘Rock Center’ Starts Low, ‘Castle’ Up In Sea Of Declines
UPDATED: Brian Williams’ new primetime newsmagazine Rock Center appears not to be the answer to NBC’s ratings woes. Halloween played a ratings trick on the new show, which opened with a low 1.0/3 in 18-49 and 4.1 million viewers at 10 PM last night. That is below the average for the canceled The Playboy Club that Rock Center replaced (down 38% in the demo from The Playboy Club premiere last month) and lower than the performance of NBC’s veteran newsmagazine Dateline on the less-trafficked Sunday night. It marked NBC’s lowest Monday debut ever. Rock Center‘s lead-in, The Sing-Off (1.4/4), was down 7% from last week to log its lowest rating ever. NBC (1.2/3, 4.3 million) once again finished fifth on Monday among adults 18-49 behind the other major English-language broadcast networks and Univision. Read More »
Ratings Rat Race Update: ’2.5 Men’ Reverses Downward Trend As All CBS Comedies Gain
UPDATE 2:45 PM: As expected, most CBS series were adjusted down in the finals after a bump in the fast nationals from a NFL pre-emption in Baltimore. But even with the adjustment, all CBS comedies posted gains vs. last week. The news is especially important for Two And A Half Men, which had been sliding every week since its hugely rated season premiere. Last night, Men logged a 5.5/13 in 18-49, up 4% from last week, and 15.3 million viewers, up 1%. The comedy starring Ashton Kutcher is still comfortably ahead of the performance the same week last fall with leading man Charlie Sheen, up 25% in 18-49. Mike & Molly (4.2/10 in 18-49) was up 8% week-to-week, 2 Broke Girls (4.5/11) was up 2% and How I Met Your Mother (4.3/12) also was up 2%. Hawaii Five-0 (3,1/8) was flat. For the night, CBS (4.1/10) edged Fox (3.9/10) in 18-49. Fox’s coverage of Game 4 of the World Series stretched beyond primetime, averaging a 4.2/11 from 8-11:40 PM. Read More »
UPDATE: Fox Steals World Cup TV Rights From ESPN & Telemundo Scores Too; Total Deal Could Exceed $1B
UPDATE: 12:45 PM: The Sports Business Daily is reporting that Fox will pay $450 million-$500 million for rights to the next two World Cups, and Telemundo will pay $600 million. If true, those are massive markups from … Read More »
Univision Picks Up Jennifer Lopez, Marc Anthony & Simon Fuller’s ‘¡Q’Viva!’ Series
Leading U.S. Spanish-language network Univision has picked up Latin American talent competition series ¡Q’Viva! The Chosen, from American Idol creator Simon Fuller, Jennifer Lopez, Marc Anthony, and Jamie King. Also locked in by distributor Endemol are media giant Televisa in … Read More »
RATINGS RAT RACE: ‘Two And A Half Men’ Slides As Most Series Rise, CBS Wins Night
Broadcasters largely rebounded last night after being hit by a double whammy last Monday with a big NFL game on ESPN and baseball playoffs bleeding into primetime on Fox. The only series to buck the upward trend was CBS’ Two And A Half Men (5.2/13, 14.9 million), which is still finding the bottom after a blockbuster fall relaunch with new star Ashton Kutcher. The comedy was down 10% from its fast national last week when all CBS series hit season lows (down 12% from the final) but was still the highest-rated program of the night in 18-49. Veteran How I Met Your Mother (4.1/12) continues its rocking seventh season, up two tenths from its fast national last week (a tenth from the final). 2 Broke Girls was up a tenth from the fast national (flat with the final), and Mike & Molly (3.9/9) was also flat with its final last Monday but down a tenth from its fast national. Male-centric 10 PM drama Hawaii Five-0 (3.1/8), which was the hardest hit last Monday with a 19% decline, posted the biggest rebound this week, up 15%. Its time-slot rival, ABC’s Castle (2.6/7), was also up — 8% from its fast national and 24% from the final (the series’ fast nationals are often inflated by Dancing With The Stars overruns, so fast national-to-final comparisons are always skewed). Read More »
RATINGS RAT RACE: CBS Wins But ‘Blue Bloods’ Drops
Another Friday with mostly minor adjustments of a tenth of a 18-49 rating. CBS’ 10 PM drama Blue Bloods (1.7/5 in adults 18-49, 10.9 million viewers) posted the biggest drop from last week — two tenths in 18-49. It … Read More »
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