Check Out Our New Look

RATINGS RAT RACE: ‘X Factor’ Slips, ‘Revenge’ Climbs, ‘Up All Night’ Hits Low

Nellie Andreeva

Fox’s newly renewed The X Factor returned to Wednesdays for its second live show, which delivered  a 3.9/10 among adults 18-49 and 11.5 million. That was down 10% in the demo from the fast national rating for the series’ first live-performance episode last Tuesday (X Factor usually gains a tenth in the finals, which it did again last night per data just released by Fox; its 4.0 final rating is down 9% from the final for last week’s live show). The two-hour X Factor led Fox to a decisive nightly victory in 18-49 and a very close No. 2 finish in total viewers behind CBS (3.3/9, 11.8 million).

CBS’ Survivor: South Pacific (3.5/10, 11.9 million) was up a tenth from its fast national demo rating last week, putting the reality veteran on track to post new season highs in 18-49 and total viewers for a second straight week. Last week, Survivor climbed from a 3.4 to a 3.5 in the demo to clear a new season high and will likely be adjusted up to a 3.6 today to post a new season best. Criminal Minds (3.6/9, 12.8 million) was down 8% in the demo from its last original two weeks ago, while CSI (2.7/7, 10.6 million) was up a tenth. Read More »

Comments 21

RATINGS RAT RACE: World Series Opens Lower, ‘Happy Endings’ & ‘Revenge’ Slip

Nellie Andreeva

The lackluster baseball postseason on Fox continued last night with Game 1 of the World Series. Time-adjusted ratings for the game won’t be available until later today, but in the fast nationals the face-off between the Texas Rangers and St. Louis Cardinals is tracking lower than the comparable numbers for last year’s Game 1 between the Rangers and the San Francisco Giants. Still, Fox is projected to win Wednesday night in both adults 18-49 and total viewers.

It was a case of ratings gods giveth and taketh away for ABC’s Happy Endings (3.0/7, 6.9 million) and Revenge (2.5/7, 7.9 million). After posting demo-rating increases of 14% and 8%, respectively, last week, both series gave back most of the gains, down 9% and 7%, respectively, from their fast nationals last Wednesday. (Happy Endings was adjusted down last week.) The rest of the ABC lineup was mostly status quo: The Middle (2.9/9, 9 million) and Suburgatory (3.1/8) were each up a tenth from their fast nationals last week, and Modern Family (5.6/14, 12.9 million) was down a tenth but still ranked as the top program of the night in 18-49. Read More »

Comments (13)

RATINGS RAT RACE: ‘Happy Endings’ & ‘Revenge’ Rise, ‘Up All Night’ & ‘CSI’ Slip

Nellie Andreeva

With baseball games on Fox and TBS, the other broadcast networks faced rather atypical competition but survived mostly unscathed. Most series were flat or very close to their levels from last week, with four exceptions. On the plus side, ABC’s sophomore Happy Endings (3.3/8 in adults 18-49), which featured Megan Mullally as a guest star, grew 14% from its fast national number last week, while its lead-in, Modern Family, was virtually unchanged. ABC’s gains carried over to the 10 PM hour where Revenge (2.7/7, 7.9 million viewers) was up 8% from its 18-49 fast national last week. (Both series were adjusted in the finals.) In the negative column, NBC’s rookie Up All Night (2.0/6) was down 9% from last week’s fast national, while CBS’ veteran CSI (2.6/7, 10.8 million) was down 10% to a season low and slipped to second place in the 10 PM hour among 18-49 behind ABC’s Revenge. CSI still topped the time period in total viewers.

Also noteworthy last night — both repeats of freshman series slated in the wake of last week’s cancellations did better than the shows they replaced: NBC’s Whitney (1.3 vs. 1.0 for Free Agents last week) and Ringer (0.4 in 18-34 and 18-49, up 33% in 18-34 and flat in 18-49; 1.2 million viewers, up 9%). Here are the numbers for the rest of the rest of the series. Read More »

Comments (15)

Comedy Genre Completes Comeback With Dominating Fall Showing, Dramas Falter

By | Sunday October 9, 2011 @ 11:35pm PDT
Nellie Andreeva

It turns out Modern Family was the Robin that signaled the comedy spring at the broadcast networks. Two years after the Emmy-winning ABC series became the first out-of-the-gate big comedy hit in years, the genre’s comeback is complete, while dramas appear headed for a down cycle. Here are the facts:

Four new series have been given full-season orders so far this fall — all of them comedies: Fox’s New Girl, CBS’ 2 Broke Girls and NBC’s Up All Night and Whitney. For the first time in a long time, there has been no breakout new drama 3 weeks into the season, and no hourlong freshman series has been given a back-nine order. What’s more, two of the four renewed new comedies, New Girl and 2 Broke Girls, have become rare instant hits. In comparison, it took CBS’ The Big Bang Theory a couple of seasons to find its footing and rose to a hit status after being put behind Two And A Half Men in its third season. And CBS’ How I Met Your Mother just found a new gear with series highs in its seventh season.

With many veteran dramas fading, comedies dominate the fall schedule, especially in the key adults 18-49 demographic. A comedy series has been the top entertainment program in 18-49 on every night that features comedies during … Read More »

Comments 59

RATINGS RAT RACE: No Boot Camp Bump For ‘X Factor’ But Fox Still Wins Night

Nellie Andreeva

We’ve yet to see the ratings growth on The X Factor that Simon Cowell keeps promising, but at least the show is maintaining its ratings levels. The first 90-minute edition of the singing series, which entered the boot camp phase of the competition, posted a 3.9/11 in adults 18-49 and 11.5 million total viewers, matching the fast nationals for the two-hour episode last week. (The show tends to go up one or two tenths in the finals.) A special showing at 9:30 PM of Raising Hope (2.3/6), which was down 21% from its regular airing behind New Girl on Tuesday, proved once again that talent competitions and comedies rarely mesh — a red flag for Fox’s new comedy I Hate My Teenage Daughter slated in the slot. Fox (3.5/10, 10.2 million) won Wednesday night in 18-49 for a third consecutive week.

ABC’s The Middle (2.7/9) was up a tenth from its fast national last week (flat with the final). In Week 2, new comedy Suburgatory (3.0/8) was down a modest 9% from its premiere and still built onto its lead-in. Modern Family (5.6/14) matched its fast national from last week (the series always goes up a tenth in the finals), but Happy Endings (2.9/7) was down 9% in its second airing behind the hit family comedy. At 10 … Read More »

Comments (18)

NBC Cancels ‘Playboy Club’, Gives Full-Season Orders To ‘Up All Night’ & ‘Whitney’

Nellie Andreeva

Second Time No Charm For ‘Playboy Club’ ‘Charlie’s Angels’ & ‘Prime Suspect’: What Went Wrong?
UPDATED: NBC is giving new comedy series Up All Night and Whitney a major vote of confidence with early full-season pickups. Meanwhile, as we indicated in the ratings story earlier this morning, low-rated new drama The Playboy Club has become the first new series to be canceled this fall. The 1960s drama is being pulled from the schedule effective immediately and will be replaced by Brian Williams’ new primetime newsmagazine, Rock Center With Brian Williams, which will premiere October 31. For the next three weeks, NBC will air repeats of its other struggling new drama, the well-received Prime Suspect, in the Monday 10 PM hour for additional sampling, while keeping originals on Thursday. “We made comedy an important goal for us this season and I’m very pleased to be making full-season commitments to both Whitney and Up All Night,” NBC chairman Bob Greenblatt said. “We’re thrilled with the creative direction of both shows as well as the potential for them to continue to build loyal audiences over the coming months.”

While not breakout hits of the size of Fox’s New Girl or CBS’ 2 Broke Girls, Up All Night and Whitney have been solid in their first couple of weeks, especially compared to the performance of NBC’s new drama series. The pickup of Whitney, which will be joined shortly by a full-season order for 2 Broke Girls at CBS, will give Whitney Cummings, who created and stars in Whitney and co-created 2 Broke Girls, two successful new shows this fall.  As for Playboy, the series was expected to get the ax last week after its low-rated premiere was followed by a Week 2 decline, but Greenblatt gave the period drama another shot. Unfortunately, the series dropped again last night to a 1.2 demo rating despite its lead-in actually improving a bit. Read More »

Comments 160

RATINGS RAT RACE: ‘Suburgatory’ Opens Well To Seal Comedy Genre’s Comeback

Nellie Andreeva

Comedy’s hot streak this fall continues with another solid opening for a new half-hour show, ABC’s Suburgatory. The comedy starring Jane Levy and Jeremy Sisto drew a 3.3/9 among adults 18-49 at 8:30 PM, up 27% from the premiere of Better With You in the slot last fall for ABC’s biggest comedy debut in the half-hour in eight years. It also grew significantly from its lead-in, The Middle (2.6/8), which was down 16% from its season premiere last week. Suburgatory joins Fox’s New Girl, CBS’ 2 Broke Girls and NBC’s Up All Night and Whitney as the latest new comedy this season to open well. That gives every major broadcast network at least one promising new comedy in a single season — something we haven’t seen in ages — sealing the comedy genre’s comeback after a long drought. And comedy is not done for the season, with at least two more buzzworthy new half-hour entries — ABC’s Tim Allen-starrer Last Man Standing and Apartment 23 – showing potential to break out.

In its third week, Up All Night (2.1/6) shed two tenths vs. its time-slot premiere last week. It still performed better than all other NBC series on the night: doomed freshman Free Agents (1.0/3, down 23%), equally endangered sophomore Harry’s Law (1.2/3, flat with its season premiere last week) and Law & Order: SVU (2.0/5, down 17%). Read More »

Comments 34

PREMIERE WEEK: Comedies In Comeback, Dramas Mixed While NBC & CW Struggle

Nellie Andreeva

As network executives break out the “I Survived Premiere Week” T-shirts, they are probably relieved as most nets have something to brag about. Overall, the comedy genre’s comeback was in full force: Half-hour series had a big showing, claiming the top six highest-rated non-sports programs of premiere week among adults 18-49, including rookies 2 Broke Girls (7.1/16 in Live+Same Day) and New Girl (4.8/12) and returning Two and a Half Men (10.7/25), Modern Family (average of 6.1/16 for two episodes), How I Met Your Mother (5.0/13) and The Big Bang Theory (5.0/15). (Additionally, Modern Family, HIMYM and The Middle were all up double-digits from last fall’s premieres, while Big Bang was essentially flat). For comparison, the highest-rated drama series last week was veteran NCIS (4.3/12) and the highest-rated reality series was the X Factor premiere (4.4/12).

Comedies also stood out among the crop of new series, with two potential breakout hits, Fox’s New Girl and CBS’ 2 Broke Girls; two promising new entries, NBC’s Whitney (3.3/8) and Up All Night (2.4/7); and only one dud, NBC’s Free Agents (1.3/4). In contrast, there were no drama breakouts this past week, with four solid openers — ABC’s Revenge (3.3/9) and Pan Am (3.1/8) and CBS’ Person of Interest (3.1/8) and Unforgettable (2.9/8) — and three disappointments in NBC’s The Playboy Club (1.6/4) and Prime Suspect (1.8/5) and ABC’s Charlie’s Angels (2.1/6). Read More »

Comments 37

NBC To Stream ‘Up All Night’ And ‘Whitney’ Episodes On Yahoo Before Original Airings

By | Monday September 26, 2011 @ 5:57pm PDT
Nellie Andreeva

It worked big time for the premiere of Fox’s comedy New Girl, and NBC will now stream the second episodes of its promising new comedies Up All Night and Whitney in their entirety before they air. NBC has struck a deal with Yahoo to have the Wednesday episode of Up All Night and the Thursday episode of Whitney streamed and promoted on Yahoo’s site starting tomorrow morning. Following a 2-week stint of having the pilot of New Girl pilot available on iTunes, VOD, airplanes, Hulu and in hotels, the Fox comedy blew past any ratings projections to open with a 4.8/12 in adults 18-49 and 10.3 million viewers last week. The Yahoo deal does not include NBC’s third new comedy, Free Agents, which appears headed to a quick cancellation.

Comments (19)

RATINGS RAT RACE: ‘X Factor’ Premiere Falls Short, ‘Revenge’ Off To Strong Start

Nellie Andreeva

UPDATE: The premiere of Simon Cowell’s The X Factor drew a modest (by mega talent competition series standards) 4.2 rating/12 share in adults 18-49 and 12.1 million viewers. That fell short not only of the January season premiere of American Idol (9.7/26, 21.6 million viewers in the fast nationals) but also the April debut of NBC’s The Voice (5.1/13, 11.8 million) in the demo. It also fell well short of Cowell’s publicly stated expectations of beating Idol and attracting 20 million viewers. In the 9 PM hour, X Factor was beaten by ABC’s Modern Family in both 18-49 and total viewers and CBS’ Criminal Minds in viewers. Still, by virtue of Fox’s long history of low fall ratings, X Factor delivered Fox its first premiere week Wednesday win in 18-49 in 18 years and its highest-rated Wednesday in 13 years.

ABC (4.1/11, 11.4 million) had a great night against X Factor, with its returning series The Middle and Modern Family both growing from last fall and hitting demo series highs, and new drama Revenge launching well at 10 PM. The hourlong season premiere of The Middle (3.0/9) at 8 PM was up 11% from last September when the show’s season opener was a half-hour. At 9 PM, off its sweep at the Emmys, Modern Family (6.0/15, 14.3 million) opened its third season up 18% from the Season 2 premiere and ranked as the highest-rated program of the night in both the demo (by a wide margin) and total viewers. It also provided a strong lead-in for new soap Revenge (3.4/9, 10.1 million), which gave ABC its best debut in the Wednesday 10 PM time period in four years, outpacing last fall’s debut of The Whole Truth in the hour by 127% and topping the hour in 18-49. Read More »

Comments 43

Blythe Danner To Play Christina Applegate’s Mom On ‘Up All Night’

By | Thursday September 15, 2011 @ 2:24pm PDT
Nellie Andreeva

EXCLUSIVE: Emmy winner Blythe Danner has been cast in a potentially recurring role on NBC’s new comedy series Up All Night, which had a promising preview Wednesday, logging a 3.7/10 in adults 18-49 to rank as the top program of the night. On the comedy, starring Christina Applegate and Will Arnett as harried new parents and Maya Rudolph as Applegate’s boss, Danner will play Applegate’s mom. This marks Danner’s return to NBC. She previously recurred on the network’s comedy Will & Grace, playing the mother of Will (Eric McCormack).

Comments (7)

RATINGS RAT RACE: ‘Survivor’, ‘Top Model’ Down In Return, ‘Up All Night’ Solid In Preview, ‘Free Agents’ Not So Much

Nellie Andreeva

Pre-fall launches continued last night with the season premiere of CBS veteran Survivor and previews of new NBC comedies Up All Night and Free Agents, while two summer staples, NBC’s America’s Got Talent and CBS’ Big Brother, wrapped their seasons.

Encouraging news for NBC’s new Christina Applegate-starring comedy Up All Night, which opened with a 3.7/10 at 10 PM, following the season finale of Talent (3.5/10 in adults 18-49). It built on its lead-in and ranked as the top program of the night in the demo. Up All Night can use the sampling as it has been tasked with anchoring a new Wednesday 8-9 PM comedy block for NBC starting next week. It is not clear how much help it will get from its companion, the Hank Azaria-starring Free Agents, which faltered in the preview last night, posting a 2.1/6 and dropping almost half of its Up All Night lead-in. Overall, the rookie comedies (average of 2.9/8 in 18-49) performed better than the now-defunct legal drama Outlaw (2.4/7), which NBC previewed behind the Talent finale last September. As for Talent (3.5/10), it was down 10% vs. last year’s finale, but comparing fast nationals-to-fast nationals, it was down 5%. NBC (3.3/9, 12.3 million) won the night in 18-49 and total viewers. Read More »

Comments (18)

New Broadcast Season: Which Network’s Got The X Factor?

Nellie Andreeva

The broadcast season unofficially kicks off tonight. And just like in a kids board game, the youngest of the networks, the CW, got to start first, unspooling its new series Ringer starring Sarah Michelle Gellar. Also launching tonight are the new seasons of the CW’s 90210 and NBC’s Parenthood, marking the unofficial start of the new season, which kicks in on Monday. Here are the networks’ standings going into the fall season:

With Yankees, Red Sox and Phillies on tap for baseball’s postseason this year, along with the heavily promoted The X Factor and new big-budget dinosaur drama Terra Nova, Fox is in a position to significantly outperform last fall when the network carried the National League Championship Series and had two DOA shows, drama Lone Star and comedy Running Wilde. The question marks at the network this fall are the new comedies, New Girl and I Hate My Teenage Daughter, though both are propped up by solid lead-ins, Glee and X Factor, respectively, and whether Glee and House can rebound after a disappointing 2010-11 season. If the stars align and X Factor lives up to its ratings expectations, Fox may win the fourth quarter as it did two years ago when it also had the American League Championship Series and the highly rated freshman season of Glee.

Fox’s main rival for the top spot in the fall will be the epitome of stability, CBS, which will get a ratings boost from the re-launch of Two and a Half Men. The consensus is that CBS has potential breakout hits on its hands with new Monday comedy Two Broke Girls, which is launching behind the much-hyped return of Two and a Half Men, and possibly Thursday drama Person of Interest. The network is getting high marks for taking its aging series such as the CSI franchise and Survivor and relocating them to troubled spots on the schedule that they shore up. The network is expected to accomplish that again this season with the mothership CSI series, which is moving to Wednesday 10 PM, with its replacement on Thursday, Person of Interest, looking to do at least as well as CSI if not better. The only question marks at CBS are new Thursday 8:30 comedy How To Be a Gentleman and where Men will settle after the initial ratings spike. Read More »

Comments (15)

TCA: Comedy ‘Up All Night’ Takes Oprah Route With Workplace Change

Diane Haithman is contributing to Deadline’s coverage of TCA.

At this afternoon’s TCA panel on the new NBC comedy Up All Night — a new-baby sitcom starring Will Arnett and Christina Applegate as exhausted parents and Maya Rudolph as Applegate’s boss — creator Emily Spivey (Parks and Recreation, Saturday Night Live) addressed the decision to change Rudolph and Applegate’s workplace from a PR firm to a daytime talk show. “A talk show for Maya’s character Ava is just more fun,” Spivey said. “It seemed like a natural progression…Once we started talking through it, it just happened to be more fruitful.” Applegate will play Ava’s producer on the show, which would be “inspirational” in the mold of Oprah. “When people say daytime talk show, the first word is Oprah,” Rudolph said. “Anyone that’s doing daytime talk holds her in high esteem.” Rudolph knows a thing or two about that, she famously impersonated Oprah Winfrey on SNL, and the talk show queen didn’t seem to mind. “She was great, she actually had me come to the show,” Rudolph said. “She said I was the only woman to actually play her.” Added Spivey: “She thanked us for not putting [Rudolph] in a fat suit.”

Up All Night executive producer Lorne Michaels  addressed a comment made earlier in the day by entertainment chairman Robert … Read More »

Comments (10)

2011 Fall Schedule: 10-11 PM Comedies Out, 8 PM Comedy Blocks And 10 PM Dramas In

Nellie Andreeva

Running out of slots for comedy series and striking out with new dramas in the fall, NBC and ABC in midseason expanded their existing two-hour comedy blocks on Thursday and Wednesday, respectively, to three hours, to largely uninspiring results. Going into next fall, the 10-11 PM comedy hours are being scrapped in favor of opening up more traditional 8-9 PM comedy blocks on other nights. In another sign of the resurgence of the comedy genre, for the first time in six years, each of the Big Four broadcast networks will have two comedy blocks on the fall schedule. Interestingly, both NBC and ABC opted to launch their new comedy blocks in the time periods where they most recently ran comedies. And just like the last time, both NBC and ABC populated the blocks with new comedies. In fall 2006, NBC launched 30 Rock and Twenty Good Years from 8-9 PM on Wednesday, the same time slot the network is using this year for new comedies Up All Night and Free Agents. ABC, which is going with the Tim Allen vehicle Last Man Standing and Chris Moynihan’s Man Up Tuesdays 8-9 PM, last tried comedies on the night in the fall of 2007, with then-newbies Cavemen and Carpoolers.

Something else happened this season: the return of the 10 PM drama. Scores of new dramas met their demise trying to get off the ground in the hour over the past few years, with the only shows to make it were modest hits Brothers and Sisters, Castle and The Good Wife. Uncertain about the prospects of 10 PM dramas, NBC even tried a Jay Leno talk show in the slot two seasons ago and had since kept the hour comedy/reality branded. But this season, all four freshman dramas to make it to Season 2 were 10 PM shows: CBS’ Hawaii Five-0 and Blue Bloods, ABC’s Body of Proof and NBC’s Harry’s Law. What’s more, for the first time in five years, all Big 3 networks have scheduled dramas in the 10 PM slot every night Sunday through Thursday. Read More »

Comments (19)

TV’s Sexual Revolution: Female-Driven Series Dominating Early Orders

Nellie Andreeva

How many new comedy series with a female lead were picked up last May? Zero. How many have been picked up so far this season? Every single one. All four new comedy series ordered so far by Fox and NBC this season have female leads. That is how many the four broadcast networks combined have on the air this season: NBC’s 30 Rock starring Tina Fey and Parks and Recreation starring Amy Poehler, and ABC’s The Middle starring Patricia Heaton and Cougar Town starring Courteney Cox. Half of those were created by women. All four of the newly picked series come from female creators. While not at 100%, female-centered series are also dominant on the drama side. One of the two new Fox dramas, Alcatraz, has a female lead, Sarah Jones, and was co-written by a female writer, Liz Sarnoff. Of the two NBC drama pickups, one is the female-centered Prime Suspect starring Maria Bello and written by Alexandra Cunningham and the other the female-skewing Smash, which has two leads, one played by Debra Messing. And the two locks at ABC are all about ladies (though penned by male writers), Charlie’s Angels and Good Christian Bitches.

The four newly picked up half-hour series will probably be joined by 3-4 more for a complete domination of the freshman comedy class of 2011 the way ensemble relationship comedies were all the craze last year. What’s more, it looks like as many as three new comedy series are two-female lead shows. Read More »

Comments 40

UPDATE: NBC Picks Up Whitney Cummings & Emily Spivey Pilots, ‘Smash’ & ‘Prime Suspect’

Nellie Andreeva

UPDATE 5:30 PM: And we’re done. Word is that NBC won’t be making more series pickups beyond the four shows from in-house studio UMS, thus prolonging the agony of producers awaiting word on the fate of their pilots until tomorrow. Also, I hear that the UMS-produced pilots that didn’t get a nod today are not necessarily dead, with dramas Grimm and Reconstruction said to be alive, and possibly comedies Bent, Parham/St. Clair and Dan Goor.

UPDATE 5:20 PM: The Emily Spivey comedy, starring Christina Applegate as a professional woman and new mom, is now officially a go as a series order with a new name, Up All Night.

PREVIOUS 4:55 PM: NBC opened its own pickup season today with a series order to the untitled Whitney Cummings comedy pilot, now titled Whitney, a romantic comedy created by and starring the racy comedienne; the Broadway-themed Smash, exec produced by Steven Spielberg and starring Debra Messing; and Prime Suspect, a Maria Bello-starring adaptation of the classic British series. A pickup of the untitled Emily Spivey comedy starring Christina Applegate is also said to be under way. It seems like NBC is starting off by ordering the projects from its own studios (all four pilots above are from UMS) before moving onto outside suppliers, such as 20th TV, which has hot dramas REM and The Playboy Club as well as Metro, which is also in contention, and Warner Bros, which has the Chelsea Handler comedy in contention, while its Wonder Woman appears doubtful and Mann’s World highly unlikely at the moment. Read More »

Comments 73
« Previous Deadline | Hollywood