How would hit ABC comedy Modern Family look and sound like if it aired on cable? The show’s writers offer a peek in a promo for the Emmy-winning series’ upcoming off-network launch on USA Network in September. The video was a highlight at today’s USA upfront presentation, where Modern Family, its cast and co-creator Steve Levitan were the main attraction. Enjoy and keep in mind that the video is the result of what I hear were 17 cuts to tone the original down and make it suitable for public (but definitely not family) viewing.rtmp://streaming.deadline.com/ondemand/video/ModernFamilyR-Rated_V9.flv
Univision Announces Partnership With Robert Rodriguez’s El Rey Network; ‘Dusk Till Dawn’ TV Series Planned
Looks like Univision saved something extra for their upfront presentation today in NY. Promising “fun, fast-paced entertainment” Univision Networks president Cesar Conde announced that the company has a new partnership with El Rey Network, the upcoming English-language cable network from filmmaker Robert Rodriguez and John Fogelman and Cristina Patwa’s FactoryMade. El Rey is set to launch at the end of the year via Comcast. Univision will be responsible for the back-office operations, sales and distribution of the network. “The El Rey Network is going to be the home of kick-ass entertainment,” said Rodriguez today onstage. The filmmaker said that the first shows from El Rey will be a TV version of his and Quentin Tarantino’s Dusk Till Dawn movie and an as yet unnamed action series developed by Fringe and Star Trek Into Darkness producers Alex Kurtzman and Robert Orci’s K/O Paper Products.
The network today also announced Va Por Ti, a new singing competition series for Sunday nights. Additionally, Conde said Univision will be showing the award show Premios TyNovelas that will cover Hispanic programming in both Mexico and the U.S. The show will air the same day in the States and Mexico.
This summer Fox will begin testing technology that can update or swap ads that people see when they watch shows on demand, the network’s President of Sales Toby Byrne told buyers today. The goal is …
Credit Suisse’s Michael Senno adds fresh data today to support the increasingly popular view on Wall Street that the TV ad market is losing steam — and may endanger the boom in media company stock prices. His survey of ad buyers indicates that they “expect modest low to mid-single digit CPM inflation and flat to slightly higher total dollar volume growth” in the 2013/2014 upfront market which follows “last year’s trend of slowing growth.” Senno predicts unit prices to rise 4% with CBS +5%, Fox and cable +4%, NBC and ABC +3%, and syndication +2%. The problem goes beyond sluggish ratings. Overall ad spending was lower in relation to the GDP than it’s been at least since 1980. And national broadcast ad sales last year were still 7% below their pre-recession peak in 2006, despite a 12.6% growth in spending by auto makers. It seems that ad buyers who are cutting spending on print newspapers and magazines are shifting more dollars to online media than to TV. All told, Senno says that TV ad sales this year will fall 2.8% — which would represent 1.7% growth if you eliminate spending tied to the elections and the Olympics from the 2012 tally.
Just like last year, top-rated network Fox is setting the pace at the upfront marketplace by making the first deals. With new offerings like Simon Cowell’s X Factor and the Steve Spielberg-produced dino adventure series Terra Nova, I hear …
UPDATE, 8:35 AM: Turner executives’ nightmare is over. Koonin returned to the stage to tell advertisers that TNT and TBS plan a major campaign to appeal to viewers who want to watch shows on mobile devices. The networks will advertise that they offer “drama on demand” and “comedy on demand.” Koonin paraphrased crooner Richard Marks: “Wherever you go, whatever you do, TBS and TNT will be there waiting for you.”
PREVIOUS, 8:20 AM: Video came back about 15 minutes ago and appears to be OK. Whatever happens, the technical woes gave Conan O’Brien more ammo for a routine that took several jabs at Turner Entertainment. When the breakdown ruined one of his gags, he said, “You know I love working at TBS — the commitment to detail.” After a stagehand told him to skip the routine with the clip, he added: ”Alright, I guess I’ll do what I’m told. Beggers can’t be choosers.” Earlier he said, “I did this upfront last year. Frankly, I don’t know why TBS doesn’t do what it does best and run it again -– four freaking times.” Also: “We’re already No. 1 in TBS’ key demographic: People who can’t afford HBO.”
BET Networks is set to unveil its full lineup, which we told you about over the weekend, during its upfront presentation today in New York. Here’s the network’s release in advance of the event:
NEW YORK – April 20, 2011 – Coming off of the success of its best
Discovery Communications’ networks will hold their upfront presentation in New York this afternoon. Here is the new programming they will be announcing. (The slate for OWN’s, Discovery’s co-venture with Oprah Winfrey’s Harpo, was announced separately.) Flagship Discovery Channel is adding four new unscripted series to its lineup, including Penn & Teller’s Secrets of the Universe. TLC has picked up new spinoffs of its Say Yes to the Dress franchise. New series also include the previously announced Homecoming, hosted by Billy Ray Cyrus, and I Kid, starring Brad Garrett. TLC also has acquired the U.K. series Big Fat Gypsy Wedding and will develop an American version. Animal Planet will add 14 new series to its lineup, including Romance is Dead, about a family running a taxidermy shop in Romance, Ark., and my personal favorite, Ned Bruha: Skunk Whisperer. On the heels of its recent facelift, Science announced a second season of Ricky Gervais and Stephen Merchant’s An Idiot Abroad, An Idiot Abroad: The Bucket List. Here are descriptions of the new programs by network:
In its first upfront presentation since its Jan. 1 launch, OWN: Oprah Winfrey Network announced the pickup of six new unscripted series and the renewal of four existing shows. The announcement didn’t include the most anticipated new OWN series, an Oprah Winfrey show, which will launch in September, after the end of her syndicated talk show. The network is yet to share details about it, though it is expected to be a talk show. OWN has been slow out of the gate, barely outperforming the channel it replaced, Discovery Health. One of the most heavily promoted first new series, Your OWN Show, flopped, and Oprah Presents Master Class has underperformed. But the network found early success with Our America With Lisa Ling, the first OWN series to get renewed, and Season 25: Oprah Behind the Scenes. The Judds also had a promising premiere on Sunday. Joining Our America on the list of renewed OWN series are Ask Oprah’s All Stars (picked up for six more episodes), Enough Already! With Peter Walsh (six episodes), In the Bedroom with Dr. Laura Berman (six episodes) and Oprah Presents Master Class (eight episodes). The six new series include Confronting…, I Owe You My Life, Louie Spence Dance Project, My Mom And Me, Sweetie Pies and Unfaithful: Stories Of Betrayal. Here are description of the newly picked-up shows:
Cable channels are already making upfront presentations to advertisers, and those sales efforts will accelerate on Thursday when Discovery Communications introduces its fall shows. According to new forecasts out this week which do not take into account the deepening NFL labor strife, cable channel sales could hit $9 billion during the coming 2011 upfronts, up 11.5% over last year. As for broadcast, Miller Tabak analyst David Joyce projects a 14.9% increase to nearly $9.9 billion for the Big Four networks’ primetime schedule unveiling next month. Media services firm Zenith Optimedia also said this week that it expects double-digit gains in cable and broadcast sales. Car, cell phone, and banking service companies – eager to take advantage of the thawing economy – could make this upfront ad-sales season one of the strongest since 2003. Auto companies normally account for about a quarter of TV ad sales but were in a deep slump during the economic crisis giving the TV honchos fits. Now they’ll likely drive the market once more. They’re introducing 65 new models this year vs. 60 in 2010, and only 40 in 2009.