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‘Dr. Phil’ Ratings Goosed By V. Stiviano Interview

By | Thursday May 22, 2014 @ 8:31am PDT

V Stiviano Dr Phil RatingsDr. Phils hour-long interview Wednesday with V. Stiviano — the 31-year-old woman who detonated Donald Sterling’s war with the NBA over ownership of the Los Angeles Clippers –  sent ratings skyrocketing for the syndicated talk show. Overnight household ratings for Wednesday’s episode jumped 73% from its average lead-in and 22% from its May 2013 sweep average to a 3.3/9 in its 56 metered markets, according to Nielsen stats this morning. V performed best, among the country’s Top 30 markets in Indianapolis, where she clocked an 8.0/18 at 4 PM on WTHR, doubling Dr. Phil‘s Ellen lead-in and growing 33% from Phil‘s year-ago time-period average. But V’s best metered market overall came in Dayton, where the interview scored an 11.5/31 at 10 AM on WHIO, up 40% from its Live With Kelly & Michael lead-in and up 19% from last year at this time).

In Los Angeles, where V recorded a private phone conversation she had with the Clippers owner in which he demanded she not bring black people to the games, her interview first in its time slot on KCBS-TV at 3 PM with more than double the rating of its nearest competitor. In LA, the show’s 3.3/10 is  up 200% from its lead-in and 83% higher than the show’s year-ago performance. Read More »

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One Last Get: Barbara Walters Lands V. Stiviano Interview

Nellie Andreeva

Days before her official retirement, Barbara Walters showed youngsters how it’s done, scooping her rivals one last time to land an exclusive interview with the woman involved in the hottest abc_v_stiviano_wy_140502_16x9_992story of the moment. Walters just did a sit-down with Donald Sterling’s confidante V. Stiviano, whose taped conversation with the Los Angeles Clippers owner, in which he makes racist comments, has led to a $2.5 million fine, a lifelong ban from the NBA and likely a sale of the team.

While Walters’ impressive list of interview subjects through the years includes such hard-to-get world figures as the Shah of Iran, Russia’s Vladimir Putin, China’s Jiang Zemin, Cuba’s Fidel Castro and Syrian President Bashar al-Assad, she likely will be remembered for her celebrity chats and for landing exclusive interviews with headline-makers everyone is pursuing. It is fitting that one of her final interviews is with a young woman who is bringing down a powerful man. It comes 15 years after Walters’ biggest get, a sit-down with young woman who almost toppled the President of the United States — Monica Lewinsky. A record 74 million viewers tuned in for that interview. Those are numbers we probably won’t ever see again, but Walters is likely to get a ratings bump for what could be her final “get”.

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