Will this become another pay TV channel, requiring cable and satellite distributors to pay monthly per-subscriber fees? Music industry powers Universal Music and Sony apparently believe that’s possible for their music video service, although they’re launching it today in cyberspace. The company calls VEVO TV a “broadcast-style music and video channel” because it will run programming 24/7, instead of just offering clips for on-demand viewing. It will feature “All hand-programmed by humans for music lovers everywhere to lean back, watch and enjoy,” VEVO says in a blog post announcing the service. Viewers can tune in at VEVO.com and via apps for Apple, Android, and Windows Phone devices as well as the Xbox 360 and Roku. VEVO TV will have a programming guide identifying what’s playing, as well as what’s coming up. Viewers can create a playlist by clicking on a “Watch It Later” button. The company introduced the service today in the U.S. and Canada and says it will “soon expand to addition countries, and with additional channels.” Launch sponsors include adidas Originals, McDonald’s, Red Bull and State Farm.
Moviegoers will soon be able to see comedy clips from Funny Or Die, music videos from VEVO, and food preparation techniques from celebrity chefs in First Look — the pre-movie programming that National CineMedia provides to theaters — the company said today. It will be up to advertisers to decide what content they want to include or create and selections can vary by region, film, and genre. First Look runs for about 20 minutes before the trailers. Here’s the announcement that National CineMedia made today from its first advertiser upfront presentation in New York:
NEW YORK August 3, 2011 – VEVO is bringing its leading all-premium music video and entertainment programming to even more web destinations as the company adds a portfolio of music and entertainment syndication partners.
Starting today, music fans are able to enjoy VEVO’s exclusive music video premieres, live music events and originally produced series on popular web destinations, including ArtistDirect.com/Rogue Network (music news), Batanga (Hispanic music news), Gorilla Leak (indie music), MeFeedia (video recommendations) and Canadian TV properties Entertainment Tonight Canada and AUX.tv (Glassbox.tv). In the coming weeks, VEVO will also power music video programming for Synacor, which provides white-label entertainment portal solutions to companies including charter.net.
News Corp. is in preliminary talks to give control of Myspace to Vevo.com, the site partly owned by top record companies, including Universal Music and Sony Music, according to a Bloomberg report. News Corp. has been looking to unload the social media site, which continues to lose ground, despite the recent redesign and ramped up entertainment content. A year ago, Owen Van Natta stepped down as MySpace’s CEO, replaced by Mike Jones and Jason Hirschhorn.