Germany’s ProSiebenSat.1 Group is bolstering its digital and production business with the acquisition of a 20% stake in Collective Digital Studio. The U.S.-based multichannel network produces, distributes, and markets video content via digital platforms. ProSieben, which made the acquisition through subsid Red Arrow Entertainment, says CDS gets about 1 billion video views per month on its 600 channels and has more than 100 million subscribers. Its properties include The Annoying Orange and Video Game High School. It also develops formats in the action, beauty & lifestyle, comedy, kids & family, and music genres. The acquisition follows a raft of U.S. investments by Red Arrow which recently bought Say Yes To The Dress maker Half Yard Prods, and also owns Kinetic Content, Fabrik Entertainment and Left/Right Prods. Via the CDS stake, ProSieben/Red Arrow will have access to the rapidly growing global online video market and a roster of international talent. Last year, ProSiebenSat.1 formed its own multichannel network in Germany, Studio71, where its current web production activities are bundled. Under the new deal, Studio71 will receive video content from CDS and marketing will be handled in-house by SevenOne Media. Red Arrow and CDS will also back online talent and develop new content verticals. Red Arrow will provide support for content distribution.
I’ve been looking forward to seeing a clip of the web scripted series Video Game High School to decide whether its producers were on to something — or just hyping a gimmick — when they said that it will be the first online show to include several scenes in a vivid 48 frames per second, twice the norm. Well, here’s the trailer ahead of the second season’s July 25 release, and the jury’s still out. I’m told that the video game sequences are in the higher frame rate. But they’re too short here to make an impact. You can see for yourself or, if you were a fan of the first series, see what the sequel from producers Rocket Jump Studios and Collective Digital Studio is all about.
EXCLUSIVE: Rocket Jump Studios and Collective Digital Studio have a twist with their announcement that the second season of their YouTube action comedy series will premiere in July the week of the San Diego Comic-Con. They say that Video Game High School 2 will be the first online show that includes sequences presented in vivid 48 frames per second, twice the norm and similar to what director Peter Jackson offered with The Hobbit. You’ll have to go to a special video player at RocketJump.com to see the full effect; YouTube itself transmits in 24 fps. But the effort to make the series more cinematic suggests that backers are optimistic about the possibility of beating the 55M views last year for the nine-episode first season stories about a boy who attends the world’s most prestigious gaming academy in an alternate reality where pro video gaming is the world’s top spectator sport.