Column: Social media has had a tremendous impact on movie and television marketing, increasing awareness and visibility for a TV show or movie across the globe in a click — a lot clicks — of a button. Some of the best social media teams right now on TV are the two Jimmys — late-night talk hosts Jimmy Fallon and Jimmy Kimmel. These two are in a constant battle for viewers and they really go at each other on social media. Their social engagement across platforms and their understanding of social heralds a new generation of savvy Hollywood stars backed by sophisticated online marketing teams that understand how to push past traditional media to build a tremendous fan base. Increasingly, stars, celebrities and their teams are using social media to extend awareness of their brands — because that is what they have become — online and off, driving ratings and box office as well as bigger fan bases.
These days, a performer’s social media footprint is strongly considered when marketers start strategizing a film’s campaign. Vin Diesel is the current king of social, almost entirely because of the monster presence he’s built on Facebook. In the months since his emotional tribute on FB for his good friend and Fast & Furious co-star Paul Walker who died in a car crash, Diesel has seen his Facebook presence vault from an already whopping 54M likes to 72.3M, according to RelishMix, which tracks social-media engagement by TV shows, films and performers. And in six months, his following has jumped 46%.
Unlike Kimmel and Fallon, Diesel has no team to manage his social profile. He does it entirely on his own. “Vin is a very unique case in that he curates that himself and the voice is authentic and all the posts seem real because they are real,” says Michael Moses, co-president of marketing at Universal Pictures. “He doesn’t have a social-media team. He maintains that. He has an authentic relationship with his fans.” Moses calls it “a higher level of commitment and engagement.” Read More »
The Iron Man himself has finally joined Twitter. With only 4 tweets this morning, he’s dipped his toe into the social media universe. Within hours, Downey has tallied 912K followers. Wow, word travels fast. And why not? Iron Manis a billion dollar franchise for Marvel since they first introduced Downey, Jr. as Tony Stark in 2008. Worldwide the first film grossed $585M, the second one, $623.9M and the third, $1.2B. The next Marvel title for the actor is Avengers: Age of Ultron which will bow May 1, 2015 from Disney. Welcome to the SMU, Mr. Downey, No doubt, Disney and Marvel are thrilled. The actor has long been a strong presence on social media due to his many fans who call him #RDJ. His fans post video bits from the actor from media, on-stage award shows, red carpet appearances, and other media events showcasing the wise-cracking, irreverance. His opening Tweet:
Loving all the love, folks. It’s been a blast. Though can somebody please explain how anyone can keep their thoughts to 140 characters or le
Summit Entertainment has hired Oscar-nominated scribe Melisa Wallack to do a polish on the Vin Diesel actioner The Last Witch Hunter, to be directed by Breck Eisner (Sahara, The Crazies). Wallack earned her first Academy Award nomination for last year’s Dallas Buyers Club, which she co-scripted with Craig Borten. Before that she wrote and co-directed 2007 dramedy Meet Bill and penned 2012 Snow White fantasy Mirror Mirror, working on both projects with producer Bernie Goldmann, who co-directed the former and is a producer on Last Witch Hunter. The supernatural tale, about an immortal witch hunter (Diesel) who partners with a witch to save humanity from the covens of New York City, was originally penned by Cory Goodman (Priest) and revised by D.W. Harper. Pic has been brewing since Summit bought Goodman’s pitch for mid-six figures in 2011 with Timur Bekmambetov attached to helm. Eisner came aboard last year to direct. Read More »
Which superstar outdrew their peers to top the international box office in 2013? The answer might surprise you. Here are the Top 10 Hollywood heavyweights of this year’s global live-action hits whose star power played a significant role in international returns (Sandra Bullock just missed making the cut). Click on a photo to launch the slideshow countdown: Read More »
UPDATE: Universal has formally announced the new 2015 release date for Fast & Furious 7, after Vin Diesel revealed it on his Facebook page. The studio has also given a sense that the late … Read More »
Deadline’s Dominic Patten & Jen Yamato contributed to this report
7th UPDATE, 10:03 AM: Fast & Furious star Paul Walker died of trauma and burn injuries, the LA County Coroner’s office said today. The autopsy was completed last night, sources say. Walker was killed Saturday after he and friend Roger Rodas crashed in a red 2005 Porsche Carrera GT while driving it in Santa Clarita, CA. Rodas was driving the luxury car with Walker in the passenger seat. Rodas died from “multiple traumatic injuries” said the Coroner’s report, with Walker’s death resulting from the “combined effects of traumatic and thermal injuries.” Both deaths have been ruled to be the result of an accident. On a Thanksgiving break from filming Fast & Furious 7, the 40-year-old actor had been at a nearby charity event just beforehand. A LAPD investigation of the incident is ongoing, as is the Coroner’s toxicology examination. The latter is expected to take 6-8 more weeks.
SUNDAY 6 AM, 4TH UPDATE: Welcome to one of the slowest weekends at the domestic box office. The movie season is off to a weak start – just $70M total filmgoing. Yes, that’s +20% over last year but only because of higher ticket prices and more 3D premiums. And no don’t blame this on some outages at online ticketseller Fandango on Saturday – because the studios aren’t. It doesn’t help that Hollywood once again is determined to churn out unnecessary sequels and threequels.
#1 - In this case, blame Vin Diesel who now owns the Riddick role and is keeping the $38M independently financed sci-fi franchise on life support. He leveraged a lot of his own assets because he loves this galactic ex-con character or hopes to earn more coin from it or both. Universal released in 3,107 U.S. theaters while eOne Entertainment is distributing in Canada. The R-rated pic opened mediocre with $7.3M Friday and $7.1M Saturday for what Universal says is a mediocre $18.6M weekend (but Hollywood estimates at $19.2M). it opened on 314 IMAX screens in North America, delivering about $2.5M. That’s after earning a middling ‘B’ CinemaScore from audiences and grossing an unimpressive $900K from Thursday night’s domestic late shows and Friday’s midnights. Even though this actioner had this first fall weekend all to itself, it took in only 1/2 what the original made and 1/3 what the sequel earned. The 3rd installment clearly didn’t expand beyond core fanboys since the outlaw character hasn’t been featured in a film in 9 years – although it’s been in a succession of DVDs and video games. Exit polls showed the audience was 59% male/41% female, 47% under age 30/53% age 30+, and 37% Hispanic/31% Caucasian. Written and directed (again) by David Twohy, produced (again) by Ted Fields, and starring Diesel (again), Riddick follows 2000′s Pitch Black which earned $39.5M and then 2004′s The Chronicles Of Riddick whose bloated budget made $57.8M gross. Diesel has been both savvy and stupid behind the scenes of this pic. When Universal wanted him for a cameo in The Fast and the Furious: Tokyo Drift, he asked for the rights to the Riddick character instead of an acting fee. Diesel and Twohy tackled the script problems and went into production on the threequel. When a completion bond fell through, Diesel personally advanced funds until bank loans were secured. Eventually Universal came back in with an equity position but also insisted on a PG13 rating. Diesel fought the studio for an R rating – and the result is more bone-crushing and blood gushing violence. Oh joy. Read More »
The newest trailer for Riddick has dropped. It follows a red band version that was released at Comic-Con last month. The third pic in the franchise reunites The Chronicles Of Riddick writer-director David Twohy and star Vin Diesel, who plays the escaped convict antihero for the third time. … Read More »
The official Comic-Con 2013 line-up won’t be unveiled for another few weeks, but Vin Diesel‘s given his sizable social media following a sneak peek. The Fast & Furious star debuted a teaser for September’s Riddick, the third film in Diesel’s other hit Universal Pictures franchise. “It’s been over decade, since I’ve been to Comic-Con…,” Diesel posted to his Facebook page. With a whopping 43M followers, he’s one of few stars whose own Facebook pull eclipses that of entire movie studios. David Twohy (Pitch Black, The Chronicles Of Riddick) returns to helm the threequel. Comic-Con’s 2013 edition runs July 18-21 in San Diego. Read More »
This is the latest Riddick pic after 2000’s Pitch Black and 2004’s The Chronicles Of Riddick and reunites the latter’s writer-director David Twohy and star Vin Diesel, who plays the escaped convict antihero for a third time. Universal is releasing Riddick on September 6.
It was Universal Pictures’ turn in the spotlight this morning as Chairman Adam Fogelson served up a look at the studio’s sequel-packed summer slate and a summary of the studio’s 2012 hits and even big miss Battleship. He announced sequels in … Read More »