The Shorty Awards Swing Onto Vine – The Best Shortest Films of the Year

By | Sunday March 23, 2014 @ 1:29pm PDT

Shorty Awards front pageThey may be called the Shorty Awards, but the honors for various online video, business, entertainment, journalism and social-media stars are getting a bit longer this year, with added categories for the best 6-second videos on Twitter’s Vine app and for the people who make them.

To get you ready to fill out the mock ballot for your pool at that big Shorty Awards watch party we just know you’re all doing, Deadline has taken a gander at all the nominated Vines, which is what they call the video posts on Vine. We also have links to the finalists for the category of best Vine creators.

At 6 seconds each, it took longer to load some of the finalist Vines than to watch them (even twice). Some have attracted hundreds of thousands of views, while others are for more refined (or, perhaps, more sharply restricted) tastes.

“Six-second savants have toiled in obscurity throughout history with no outlet for their talents,” said Greg Galant, the Shorty Awards cofounder and executive producer. “Everything changed for them last year when Vine launched.”

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Fox Debuts 6-Second ‘Wolverine’ “Tweaser” On Vine

By | Monday March 25, 2013 @ 4:24pm PDT

Wolverine Vine TeaserLast week FilmDistrict was the first studio to use Twitter’s new looping app as a marketing tool. Here’s an even buzzier use of Vine: A 6-second “tweaser” (that’s Twitter teaser, or “TWZZR”) previewing Fox’s July 26 superhero pic Wolverine. Because Vine videos are playable within a Tweet the viral potential is huge. Even out of context, glimpses of Hugh Jackman’s Wolverine in action with his adamantium claws and a fan-baiting shot of Famke Janssen’s Jean Grey have created buzz on the social media platform ahead of tomorrow’s teaser trailer debut and full trailer on Wednesday. James Mangold directs the Japan-set X-Men spin-off. I hear Fox Chief Creative Officer Tony Sella coined the word “tweaser”, which Mangold Tweeted today. Watch the Vine promo here:
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Vine: The Next Viral Movie Marketing Tool?

By | Monday March 18, 2013 @ 7:56pm PDT

Twitter‘s new Vine app has buzz in the microblogging platform since being introduced in January. Now FilmDistrict is using the looping video tool to promote their March 22 actioner Olympus Has Fallen. Oscilloscope led the way last month by cheekily announcing they were releasing their indie It’s A Disaster in 6-second chunks on the app: “It was so clear to us that six-second loops of videoOlympus Has Fallen Vine, edited in-phone, and posted in real time was and will be the future of film distribution”, quipped a studio press release. FilmDistrict’s approach is more straightforward. Fans are encouraged to upload ’6-Second Video Review’ of the Gerard Butler-starrer to Vine which are then culled online at Olympus6SecReviews.com. With the White House action-thriller hitting theaters this week, the distributor’s been folding nontraditional marketing methods into its campaign, including Read More »

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