Los Angeles-based reality programming producer Collins Avenue has signed an exclusive reality TV development deal with social media phenom Alx James. The 22-year-old online video creator’s popularity has surged since he first appeared on Vine‘s six-second app in July. He’s now ranked as Vine’s fifth-most-popular user with 5 million followers. That has gained him attention as a powerful “influencer” who has done campaigns for brands including Sonic Restaurants and Ritz Crackers. Famous for coining the term “waterbugs” as a convenient comeback for haters, as well as a term for oversized sunglasses, James’ social media reach extends to Instagram, YouTube, Facebook and Twitter, where he has more than 180,000 followers.
“Once in a great while a uniquely talented and quick-witted individual like Alx comes along that instantly captures the public’s attention,” Collins Avenue President Jeff Collins said. “We believe his memorable character spoofs, distinctive voices and extraordinary ability to tell a compelling story with a beginning, middle and end in just six seconds will allow us to expand the bounds of reality television in innovative new ways.”
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Last week FilmDistrict was the first studio to use Twitter’s new looping app as a marketing tool. Here’s an even buzzier use of Vine: A 6-second “tweaser” (that’s Twitter teaser, or “TWZZR”) previewing Fox’s July 26 superhero pic Wolverine. Because Vine videos are playable within a Tweet the viral potential is huge. Even out of context, glimpses of Hugh Jackman’s Wolverine in action with his adamantium claws and a fan-baiting shot of Famke Janssen’s Jean Grey have created buzz on the social media platform ahead of tomorrow’s teaser trailer debut and full trailer on Wednesday. James Mangold directs the Japan-set X-Men spin-off. I hear Fox Chief Creative Officer Tony Sella coined the word “tweaser”, which Mangold Tweeted today. Watch the Vine promo here:
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Twitter‘s new Vine app has buzz in the microblogging platform since being introduced in January. Now FilmDistrict is using the looping video tool to promote their March 22 actioner Olympus Has Fallen. Oscilloscope led the way last month by cheekily announcing they were releasing their indie It’s A Disaster in 6-second chunks on the app: “It was so clear to us that six-second loops of video, edited in-phone, and posted in real time was and will be the future of film distribution”, quipped a studio press release. FilmDistrict’s approach is more straightforward. Fans are encouraged to upload ’6-Second Video Review’ of the Gerard Butler-starrer to Vine which are then culled online at Olympus6SecReviews.com. With the White House action-thriller hitting theaters this week, the distributor’s been folding nontraditional marketing methods into its campaign, including Read More »