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Fox Debuts 6-Second ‘Wolverine’ “Tweaser” On Vine

By JEN YAMATO | Monday March 25, 2013 @ 4:24pm PDTTags: 20th Century Fox, Vine, Wolverine

Wolverine Vine TeaserLast week FilmDistrict was the first studio to use Twitter’s new looping app as a marketing tool. Here’s an even buzzier use of Vine: A 6-second “tweaser” (that’s Twitter teaser, or “TWZZR”) previewing Fox’s July 26 superhero pic Wolverine. Because Vine videos are playable within a Tweet the viral potential is huge. Even out of context, glimpses of Hugh Jackman’s Wolverine in action with his adamantium claws and a fan-baiting shot of Famke Janssen’s Jean Grey have created buzz on the social media platform ahead of tomorrow’s teaser trailer debut and full trailer on Wednesday. James Mangold directs the Japan-set X-Men spin-off. I hear Fox Chief Creative Officer Tony Sella coined the word “tweaser”, which Mangold Tweeted today. Watch the Vine promo here:
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Vine: The Next Viral Movie Marketing Tool?

By JEN YAMATO | Monday March 18, 2013 @ 7:56pm PDTTags: Olympus Has Fallen, Twitter, Vine

Twitter‘s new Vine app has buzz in the microblogging platform since being introduced in January. Now FilmDistrict is using the looping video tool to promote their March 22 actioner Olympus Has Fallen. Oscilloscope led the way last month by cheekily announcing they were releasing their indie It’s A Disaster in 6-second chunks on the app: “It was so clear to us that six-second loops of videoOlympus Has Fallen Vine, edited in-phone, and posted in real time was and will be the future of film distribution”, quipped a studio press release. FilmDistrict’s approach is more straightforward. Fans are encouraged to upload ’6-Second Video Review’ of the Gerard Butler-starrer to Vine which are then culled online at Olympus6SecReviews.com. With the White House action-thriller hitting theaters this week, the distributor’s been folding nontraditional marketing methods into its campaign, including Read More »

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