The goal is to create an industry standard to provide consumers who buy digital copies of movies additional features, much like they experience when they buy DVD and Blu-ray discs. “We have seen in all of our research and studies with consumers that they’d like to see a better price-value relationship around digital ownership,” Sony Pictures Home Entertainment EVP of Worldwide Digital and Commercial Strategy Jim Underwood tells me. Sony and Wal-Mart will kick things off today by offering what they call VUDU Extras+, a collection of enhancements for those who buy streaming rights to a movie from Wal-Mart’s service or redeem their UltraViolet code on VUDU and watch the movie on a PC or Mac. They’ll be included with the sci-fi thriller District 9. Later this year Sony will include VUDU Extras+ with This Is the End, After Earth, White House Down, Grown Ups 2, Mortal Instruments, Smurfs 2, and One Direction — This Is Us. There’ll be no difference in price vs versions without the extras. One feature, “Enhanced Scene Search,” enables viewers to use dialogue or other cues to jump to favorite scenes. Another feature, “Clip & Share,” makes it easy to post certain scenes to Facebook or Twitter. (Probably not any scenes with nudity — and friends will be encouraged to buy the film, of course.) Although some retailers already offer additional content, “many of the extras out there now are a separately viewed file,” Underwood says. “In the digital space we believe the extras should have interactivity and the ability to engage with them in real time while you’re watching the film.”
DreamWorks Animation titles were added to Walmart’s disc-to-digital Vudu service that launched today at more than 3,500 stores. Vudu bridges the hard goods DVD/Blu-Ray business with the newer digital download efforts. Walmart customers can now …
UltraViolet’s had a rocky start. Consumers have struggled to figure out what it is and how it works — and the studios backing the industry initiative have hungered to have a big retailer help walk people through the process. That’s what makes the new alliance with WalMart interesting. Starting on April 16 consumers will be able to take their home videos to some 3,500 WalMart stores and have them converted to digital files stored in the retailer’s Vudu digital storage facilities for Internet streaming. It will cost $2 to transfer a DVD or a Blu-ray disc, and $5 to have a DVD upgraded to a high-definition file. Users must open a free account with WalMart’s Vudu, and go to its site to access digital files. “It will encourage customers to continue buying physical DVDs,” says John Aden, WalMart’s EVP General Merchandise. WalMart has the exclusive right to convert discs to digital in stores. (Samsung has announced a Blu-ray player that will transfer discs to digital for UltraViolet.) The company also plans a “multimonth educational campaign” both in and out of its stores to help people figure out what to do with their discs and how to access movies on mobile and other digital devices. New releases that are UltraViolet enabled already provide buyers with the opportunity to stream a digital file.
San Francisco, October 18, 2011—Dolby Laboratories, Inc., (NYSE: DLB) today enabled the first discrete 7.1-channel surround sound entertainment experience available to streaming media using Dolby® Digital Plus audio. VUDU, a leading subscription-free, video-on-demand movie service and wholly owned subsidiary of Wal-Mart Stores, Inc., began streaming Walt Disney Pictures’ Pirates of the Caribbean: On Stranger Tides in Dolby Digital Plus 7.1 audio today.
Keep an eye on the retail colossus as the online streaming business takes shape. Walmart wants to be a player, and VUDU — the service it bought in March 2010 — provides a strong foundation. VUDU has more than 20,000 movie titles that consumers can buy online or rent for $2 for two nights. The news this morning is that the company is integrating VUDU into the popular Walmart.com website. But you can be sure that Walmart has bigger plans. Here’s the release:
SANTA CLARA, Calif. and BRISBANE, Calif., July 26, 2011 – Demonstrating its commitment to e-commerce and goal of offering customers “one continuous shopping” channel, Walmart today announced the integration of its popular movie streaming service, VUDU, on Walmart.com. Customers can now shop for thousands of digital VUDU titles, including the hottest new releases, and purchase and/or rent them directly on Walmart.com at www.walmart.com/vudu.
As customers shop for movies at Walmart.com, they now have the option to select the digital VUDU title and/or the physical title (DVD or Blu-ray Disc). Those who select the digital title complete their transaction through Walmart.com’s checkout, and then can easily stream the movie directly from Walmart.com, VUDU.com, or from one of more than 300 VUDU-enabled devices, including select HDTVs, Blu-ray Disc players and the PlayStation®3.