DreamWorks Animation titles were added to Walmart’s disc-to-digital Vudu service that launched today at more than 3,500 stores. Vudu bridges the hard goods DVD/Blu-Ray business with the newer digital download efforts. Walmart customers can now get digital copies of movies they’ve purchased on disc from Paramount Home media Distribution, Sony Picgtures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment. Among the DWA films available in the cloud starting today are Kung Fu Panda, Madagascar, the Shrek films and How To Train Your Dragon.
UltraViolet’s had a rocky start. Consumers have struggled to figure out what it is and how it works — and the studios backing the industry initiative have hungered to have a big retailer help walk people through the process. That’s what makes the new alliance with WalMart interesting. Starting on April 16 consumers will be able to take their home videos to some 3,500 WalMart stores and have them converted to digital files stored in the retailer’s Vudu digital storage facilities for Internet streaming. It will cost $2 to transfer a DVD or a Blu-ray disc, and $5 to have a DVD upgraded to a high-definition file. Users must open a free account with WalMart’s Vudu, and go to its site to access digital files. “It will encourage customers to continue buying physical DVDs,” says John Aden, WalMart’s EVP General Merchandise. WalMart has the exclusive right to convert discs to digital in stores. (Samsung has announced a Blu-ray player that will transfer discs to digital for UltraViolet.) The company also plans a “multimonth educational campaign” both in and out of its stores to help people figure out what to do with their discs and how to access movies on mobile and other digital devices. New releases that are UltraViolet enabled already provide buyers with the opportunity to stream a digital file.
San Francisco, October 18, 2011—Dolby Laboratories, Inc., (NYSE: DLB) today enabled the first discrete 7.1-channel surround sound entertainment experience available to streaming media using Dolby® Digital Plus audio. VUDU, a leading subscription-free, video-on-demand movie service and wholly owned subsidiary of Wal-Mart Stores, Inc., began streaming Walt Disney Pictures’ Pirates of the Caribbean: On Stranger Tides in Dolby Digital Plus 7.1 audio today.
Keep an eye on the retail colossus as the online streaming business takes shape. Walmart wants to be a player, and VUDU — the service it bought in March 2010 — provides a strong foundation. VUDU has more than 20,000 movie titles that consumers can buy online or rent for $2 for two nights. The news this morning is that the company is integrating VUDU into the popular Walmart.com website. But you can be sure that Walmart has bigger plans. Here’s the release:
SANTA CLARA, Calif. and BRISBANE, Calif., July 26, 2011 – Demonstrating its commitment to e-commerce and goal of offering customers “one continuous shopping” channel, Walmart today announced the integration of its popular movie streaming service, VUDU, on Walmart.com. Customers can now shop for thousands of digital VUDU titles, including the hottest new releases, and purchase and/or rent them directly on Walmart.com at www.walmart.com/vudu.
As customers shop for movies at Walmart.com, they now have the option to select the digital VUDU title and/or the physical title (DVD or Blu-ray Disc). Those who select the digital title complete their transaction through Walmart.com’s checkout, and then can easily stream the movie directly from Walmart.com, VUDU.com, or from one of more than 300 VUDU-enabled devices, including select HDTVs, Blu-ray Disc players and the PlayStation®3.