Former Warner Bros digital marketing executive Kelly Bennett joins Netflix as chief marketing officer at a time when the focus is intensifying on commissioning original programming, the company said. A nine-year Warner Bros veteran, Bennett led …
Warner Bros. Pictures has announced a domestic release date of October 26 for Cloud Atlas. The film is directed by Andy and Lana Wachowski and Tom Tykwer and stars Tom Hanks, Halle Berry, and Hugh Grant. It’s based on David Mitchell’s book that consists of six interconnected stories. The studio also announced it has acquired rights for the film in the major markets of the UK, France, Spain, Australia, and Japan, with plans to release it in those territories in early 2013.
In November 2010, Warner Bros acquired the Leavesden studios where all of its Harry Potter films had been shot. At the time, the studio said it would invest more than £100 million to rebuild and expand the London-adjacent facility to serve as its UK base. When I visited this winter, it was basically still a 200-acre construction site, but today the facility has officially opened. I’m told the studio is in discussions on a “major feature film” and a TV series as the first projects out of the gate to shoot at the new site. Scenes from Warner’s The Dark Knight Rises were shot there ahead of the revamp, but the studios will be open to all comers, not just in-house productions. Leavesden has already been attracting tourist attention with The Warner Bros Studio Tour London – The Making Of Harry Potter, a behind-the-scenes look at the making of the movies that’s housed just next to the main lot. A press release detailing the Leavesden studios follows:
Burbank, CA, May 2, 2012 – Having led the Studio’s international publicity operations over the past five years, Lance Volland has been promoted to Executive Vice President, International Publicity, at Warner Bros. Pictures. Désirée Finnegan was also promoted to the title of Senior Vice President, International Publicity. The announcement was made today by Sue Kroll, President, Worldwide Marketing, Warner Bros. Pictures.
London, 30th January 2012: Alex Lewis has been named Vice President and Director of Marketing, Warner Bros. Pictures International, UK it was announced today by Polly Cochrane, Senior Vice President and Group Marketing Director, Warner Bros. UK (WBUK). She will take up her role in March 2012.
Joining from News Corporation, where she is currently Director of Strategy and Marketing Initiatives, Europe and Asia, Lewis will be responsible for the consumer and trade marketing for all Warner Bros. Pictures International’s film releases in the UK, including 2012’s highly anticipated The Dark Knight Rises and The Hobbit: An Unexpected Journey. She will also direct the theatrical trade marketing team and work closely with Neil Marshall, VP and Deputy MD Warner Bros. Pictures International UK and the UK Theatrical Sales and Distribution team.
As a key member of the theatrical management team and the WBUK marketing directors group, Lewis will provide insight and marketing perspective to all aspects of the UK operation, and champion cross-divisional collaboration as part the company’s best-in-class lifecycle marketing function. She will report to Polly Cochrane, SVP and Group Marketing Director, Warner Bros. UK.
Ed Zwick To Direct Legendary East’s First Film ‘The Great Wall’; Marshall Herskovitz & Chuck Roven Also Attached
Legendary East To Raise $220.5M Through Hong Kong For Film Studio From China
BREAKING: Ed Zwick will direct The Great Wall, the first project for Legendary East, that Hong Kong-based stand-alone entertainment company that was started by Legendary Entertainment’s Thomas Tull with Asian partners. Zwick and his longtime partner Marshall Herskovitz will write the script based on a story about the mystery behind China’s greatest manmade structure as imagined by Legendary chairman Tull and World War Z author Max Brooks. Based in Hong Kong with Chinese management and international investors besides Tull, the new company wants to be positioned to produce content that is as commercially viable within China and the rest of the world. The Great Wall will be produced by Legendary’s Tull and Jon Jashni, as well as Atlas Entertainment’s Alex Gartner and Chuck Roven, who is a frequent producer on Legendary/Warner Bros films (currently in production on The Dark Knight Rises and Man of Steel), and Zwick and Herskovitz. The project will be distributed in China by Legendary East’s co-production partner, Huayi Brothers, while distribution in all other parts of the globe is anticipated to be handled by Warner Bros Pictures, which is Legendary Entertainment’s longtime partner on films.
Dawn Taubin, a former domestic marketing president at Warner Bros Pictures, has joined the faculty at Chapman University’s Dodge College of Film and Media Arts. She has been tapped as Professor of Public Relations and Advertising and will lead …
BURBANK, CA, June 30, 2011 – Juli Goodwin has been promoted to Executive Vice President Domestic Publicity for Warner Bros. Pictures, it was announced today by Sue Kroll, President Worldwide Marketing.
As the head of the domestic publicity department, Goodwin will continue to oversee the creation and implementation of publicity campaigns, encompassing national and field publicity, special events and promotions, and liaising with filmmakers, talent, and other marketing executives in support of the studio’s wide-ranging slate. She reports directly to Kroll, who stated, “Juli is an invaluable member of our marketing group. She is a smart and inventive thinker, whose sharp, strategic instincts and great perspective are always key in helping to shape our campaigns.”
UPDATE: The announcement was made today in Beijing by Tull and Huayi Brothers CEO Wang Zhongjun, and Huayi Brothers President, Wang Zhonglei. Legendary East’s films will be developed as co-productions with Huayi Brothers, who will distribute the movies in China. Distribution in all other parts of the globe is anticipated to be handled by Warner Bros Pictures, because of its longstanding relationship with Legendary Entertainment. Legendary East initially plans on producing one to two event-style films for worldwide audiences annually beginning in 2013.
The announcement also marks Legendary Entertainment’s formal entrance into the Chinese marketplace. According to Tull’s statement, Legendary East will be led by an experienced management team with significant experience working with Hollywood studios as well as with Western and Chinese entertainment companies. The Legendary East senior executive team will be comprised of Thomas Tull, Executive Chairman; Kelvin Wu, Chief Executive Officer; and Joel Chang, Chief Financial Officer.
Huayi Brothers Media alone contributed 30% of the domestic Chinese film box office in China in 2010 (17% of the overall domestic B.O.). Established in 1994, it is the leading integrated entertainment conglomerate in China and has produced 43 films since 1998. It successfully went public in Chinese A-share market in 2009, becoming the “first stock” of Chinese entertainment industry. Huayi Brothers has nine integrated branches including film, teleplay, artist agency, music, cinema, video game, entertainment marketing, cultural tourism and new media. But film remains its core business.
PREVIOUS: I’ve learned that Thomas Tull is in Beijing now to make the announcement of the new Hong Kong-based company, which will be a separate standalone venture from his U.S.-based Legendary Entertainment. The new company will produce English-language feature films and related content for a worldwide audience in conjunction with the Huayi Brothers who now become shareholders as well as local production and distribution partners. Legendary East Ltd will have Chinese management and international investors as well as Legendary Entertainment’s experience producing and financing films.
The early renewal calls for 6 additional distribution slots, bringing The Blind Side filmmaker Alcon Entertainment’s total films to 15 through 2015. As part of this pact extension, Alcon has the option to develop, finance, and produce a slate of more modestly budgeted features not necessarily intended for distribution by Warner Bros, which will retain its first right of refusal. Until now, Alcon has developed, financed, and produced motion pictures exclusively for Warner Bros to distribute domestically and as well as internationally on a case-by-case basis. The current pact between the two companies expires in 2013 and today’s renewal was was jointly announced by Warner Bros Pictures Group President Jeff Robinov and Alcon co-founders and co-CEOs Andrew Kosove and Broderick Johnson who said in a statement: “We greatly appreciate the support and loyalty that Jeff and the entire Warner Bros team have shown Alcon throughout our long relationship with the studio. The opportunity to continue our collaboration with their team gives us confidence that we will be able to successfully execute this next phase of Alcon’s business plan.”