ABC says this is the first year when it will stream the full Oscar telecast, pre-show, and Jimmy Kimmel Live: After the Oscars — though they’re just for pay-TV customers in certain markets. But anyone will be able to check out programming designed for tablets and smartphones to complement the TV broadcast, something that the network began offering in 2011. As for the telecast itself: It’ll be available live and, for three days beginning Monday, on demand online at Oscar.com, ABC.com, and WatchABC.com – and mobile users can tune in through the Watch ABC app. The streams will only go to markets where ABC owns the local station (New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham, and Fresno), and they’ll only be accessible to those who subscribe to pay TV services that support the app (Comcast, Cablevision, Cox, Charter, Midcontinent, Verizon FiOS, Google Fiber, and AT&T U-verse).
Related: OSCARS: Pete Hammond’s Absolute FINAL Predictions In Every Category In One Of The Most Competitive Races Ever
Read More »
This is a big step in Disney‘s effort to bring its TV Everywhere app to all of the markets where it owns TV stations, and to Hearst’s 13 ABC affiliates, by the beginning of the fall primetime season. WATCH ABC, which enables pay TV subscribers to stream live broadcasts from their local ABC stations, is already available in New York City and Philadelphia. Beginning today Disney’s expanding the service to Los Angeles, Chicago, San Francisco, and Raleigh-Durham. It’s not for everybody, and doesn’t go everywhere: Users need to be customers of Comcast, Cablevision, Cox Communications, Charter Communications, Midcontinent Communications or AT&T U-verse. The app works on iOS mobile devices and the Kindle Fire — as well as some Android tablets including the Samsung Galaxy. You have to be in the local market to see the live, linear programming although travelers can access on demand some episodes of ABC’s daytime and primetime shows. The service should be up soon at the ABC-owned stations in Houston and Fresno; Hearst’s 13 ABC markets include Boston, Pittsburgh, Kansas City and Milwaukee. Disney says that it expects to announce additional agreements with station owners as the fall season begins.
UPDATE, 3:00 PM: ABC has released some additional info about its role in the trial to expand Nielsen Online Campaign Ratings to mobile devices. The pilot will run through the summer, and the network says the data will enable ABC to determine “audience demographics and understand the reach and frequency of online campaigns across ABC content on the web and in mobile apps.” ABC Sales President Geri Wang calls it “a significant next step in allowing us to help advertisers see the whole picture and make our ABC Unified offering even more compelling.” Nielsen will measure exposure to video and display ads for apps that run in Apple’s iOS and Google’s Android.
PREVIOUS, 2:06 PM: ABC execs used their upfront presentation today to offer their version of the we-love-technology theme that we heard yesterday from NBC and Fox: In this case, the network is touting the planned WATCH ABC streaming service, and a new initiative with Nielsen to measure viewing on mobile apps. The Disney-owned network offers “a complete video solution” that combines the “scale of linear TV with the power of our on-demand audience,” … Read More »
The network will launch its new “WATCH ABC” live-streaming service on Tuesday during upfronts, available first to users in NY via WABC-TV and in Philadelphia via WPVI. Owner Disney launched three successful branded services last summer — WATCH Disney Channel, WATCH Disney XD, and WATCH Disney Junior — yielding nearly 15 million downloads. ABC‘s free preview hopes to follow suit, making available linear streaming of local ABC stations and on-demand full episodes of ABC programming to authenticated subscribers who can access the service online or via the WATCH app on iOS, Kindle Fire. Eventually the service will be available via Samsung Galaxy devices. The initial launch will expand to LA, Chicago, San Francisco, Houston, Raleigh-Durham, and Fresno later this summer, with 13 additional Hearst-owned ABC affiliates to follow including Boston, Pittsburgh, Kansas City and Milwaukee. The network promises full adoption across all ABC-owned station markets by the Fall broadcast season, with an ABC Family-centric version rolling out in 2014.