Spike TV is recalibrating its male demo focus with a new scripted slate catering to the older portion of the 18-49 demographic. The cable network’s development slate features 6 comedies from such auspices as veteran SNL and 30 Rock director Beth McCarthy Miller, top reality producer Thom Beers, and Wild Hogs director Walt Becker as well as one drama. ”We have spent the last few years successfully bringing in Men 18-34 with a mix of action, outrageous comedy and fun infotainment.” said Spike TV president Kevin Kay. “Now we’re focused on bringing 25-49 year-olds with scripted fare that they can relate to – especially workplace and family humor.” He described Spike’s new development as “a little broader, more content (aka advertiser)-friendly and a little bit older.” The network’s projects also feature more strong female characters, Kay said. The goal is to find a companion for Spike’s hit comedy Blue Mountain State and launch a comedy block. As for drama F.T.W., Kay said he wasn’t looking to develop in the hourlong arena but loved the spec script and found it very timely as it deals with an undercover officer infiltrating extremist militia. The trend of Spike going older and broader is not limited only to the scripted side. In the reality area, it is exemplified by the recently greenlighted coal mining docu series from Beers. Here is a list of Spike’s new scripted projects with descriptions: READ MORE »
CAA, William Morris and Paradigm are hot on this director’s trail. But I’m told CAA has been swarming him since Wild Hogs was big so Walt Becker is probably going there. Why isn’t Endeavor on this list? Because insiders say the tenpercentery sidelined him when he was cold after Van Wilder, and ICM helped …
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