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Wimbledon Final Serves Up Ratings Win For BBC Despite Andy Murray’s Loss

By NANCY TARTAGLIONE, International Editor | Monday July 9, 2012 @ 4:46am PDTTags: BBC One, Wimbledon

British athletes just can’t seem to catch a break, but broadcasters continue to reap rewards from those taking part in major sporting events. Euro 2012 gave BBC One and ITV1 strong ratings (even after England lost to Italy in the quarterfinals) and on Sunday, BBC One scored with Andy Murray’s Wimbledon final loss to Roger Federer. At a peak, 16.9M viewers tuned in to the four-set match as Scotsman Murray, the first Brit to reach the finals at Wimbledon since Bunny Austin in 1938, lost to Federer, who tied Pete Sampras’ record for 7 wins on the venerable grass courts. According to The Guardian, the 16.9M peak, a 67.9% market share, was the biggest audience since at least 1990 and set a record for a British player. On average, 11.4M watched BBC One’s more than 5 hours of Wimbledon coverage on Sunday for 58% of the audience.

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ESPN Snags TV Rights To Wimbledon

By THE DEADLINE TEAM | Tuesday July 5, 2011 @ 8:38am PDTTags: ESPN, TV Rights, US Rights, Wimbledon

ESPN has acquired all U.S. broadcast rights to Wimbledon, the network announced today, outbidding NBC, which has televised tennis’ highest-profile tournament for the past 43 years and the men’s and women’s finals for the past 32 years. The 12-year deal … Read More »

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Hannah Storm Extends Deal With ESPN

By NELLIE ANDREEVA | Wednesday January 26, 2011 @ 8:03am PSTTags: Cable TV, ESPN, NBA, SportsCenter, Super Bowl, TV, Wimbledon
Nellie Andreeva

Hannah Storm has signed a multi-year extension with ESPN. Storm co-hosts the 9 a.m. to noon ET edition of ESPN’s flagship news program SportsCenter with Josh Elliott. As part of the extension, Storm expands her responsibilities beyond her initial SportsCenter … Read More »

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