Lifetime is going two for two with its freshman scripted series. As expected, the cable network has given a second season pickup to drama Witches Of East End, starring Julia Ormond, Mädchen Amick, Jenna Dewan Tatum and Rachel Boston as a family of witches living in the secluded seaside town of East Haven. The series has received a 13-episode order for a 2014 premiere. “With its great story telling and amazing cast, Witches Of East End is leading a full-blown witch renaissance,” said Rob Sharenow, EVP and General Manager of Lifetime. Witches Of East End joins Lifetime’s freshman Devious Maids, which also has been renewed for a second season. One of Lifetime’s youngest skewing scripted series ever, with a median age of 46, Witches Of East End, from Fox 21, is averaging 3.0 million total viewers, 1.7 million Adults 25-54 and Adults 18-49 viewers, and 1.3 million Women 18-49 and Women 25-54 viewers on a Live+7 basis through five weeks.
Lifetime’s newest drama Witches Of East End will debut October 6, the network’s EVP Programming Rob Sharenow announced at the start of that show’s Q&A session at TCA this afternoon. TV critics with suspicious minds wanted to discuss the fact that the name of Lifetime’s witch show sounds suspiciously like that of the John Updike novel made into a hit flick made into an ABC drama series that came and went in the blink of an eye. Witches Of East End exec producer Maggie Freidman, whose patience we hope we inherit in our next life, explained sweetly that her show is based on Melissa de la Cruz’s very popular novel of same name, and the idea is to attract the many fans of the book to the TV series, making all suggestions of a name change, however well-intended, pure horseradish. Besides, Friedman noted, the tone of her show is very different from that of the Updike-inspired ABC one. This one’s about Joanna Beauchamp (Julia Ormond), whose particular curse is that she keeps giving birth to the same two daughters, over and over again — a sort of OBGYN Groundhog Day. The daughters keep dying, which causes her to get preggers again, and so on. Friedman says it’s a metaphor for motherhood, making motherhood sound like a perfect hell.
The first new drama series from Lifetime‘s most recent batch of pilots has emerged. The cable network has given a series order to drama Witches Of East End, starring Julia Ormond, Jenna Dewan-Tatum, Rachel Boston and Mädchen Amick. The 10-episode series, produced by Fox 21, will premiere later this year. The Witches Of East End was one of four hourlong pilots Lifetime ordered last summer. Of the other three, two have been completed, the Renee Zellweger-produced Cinnamon Girl, whose fate is still up in the air, and The Secret Lives Of Wives, which Lifetime passed on earlier this month. The fourth, HR, is still casting.
Nicholas Gonzalez Nabs Series Regular Role On Lifetime’s ‘Witches Of East End’ Pilot; Brooke Lyons To Do Arc On ‘Psych’
Nicholas Gonzalez has booked a series regular role in the Lifetime pilot Witches Of East End, which stars Julia Ormond as a mom who has been concealing a shocking secret from her daughters Ingrid and Freya — namely that they are witches. Gonzales will play Matthew, a good-natured local cop who is dating a ditzy co-worker of Ingrid’s (Rachel Boston) but is very much interested in Ingrid. He soon becomes very busy at work when a series of murders and strange deaths bedevil his previously placid township. Gonzalez, repped by Pakula/King and KLWGN, next appears in the Lifetime/Sony movie Left To Die opposite Rachael Leigh Cook.
Los Angeles, Ca (July 19, 2012) – Lifetime has ordered the drama pilots The Secret Lives of Wives (working title) and Witches of East End for 2013, it was announced today by Rob Sharenow, Executive Vice President, Programming, of Lifetime Networks.
Inspired by the book by Iris Krasnow, The Secret Lives of Wives (working title) will explore the unvarnished truth behind the marriages of four different women, breaking down the creative ways each close friend nurtures, maintains and endures what many see as an impossible convention of modern life. With a relatable and provocative approach, the pilot will provide an honest portrayal of the ultimate challenge every relationship faces – emotional and sexual longevity. Jill Gordon (Five), who wrote the pilot, will also executive produce with Dan Lin (Sherlock Holmes) and Jennifer Gwartz (Veronica Mars); Krasnow will serve as a producer. The Secret Lives of Wives (working title) will be produced by Lin Pictures in association with Warner Horizon Television.