Is there a hotter show on broadcast TV than Scandal right now? Last night the soapy drama nabbed a 3.3 live rating in adults 18-49, up 6% from last week and its second best demo number ever …
In Cannes to receive the 2013 Pioneer Prize at the International Digital Emmy Awards tonight, CSI franchise creator Anthony E. Zuiker talked about NBC drama pilot Wonderland during a Q&A this afternoon. Zuiker, who’s exec producing the series, said the Whit Anderson-scripted show will follow Alice and a new character, Clara. Clara is “having the worst day of her life” when she is sent to Wonderland where it turns out her father has been living for several years. To get her life back on track, Clara must rise up against Wonderland’s reigning Queen, the woman once known as Alice. Deadline recently reported that the pilot will not be produced within the regular pilot season because of the scale and complexity of the production.
Zuiker also spoke about Cybergeddon, the series for which he’s being honored here at Mip-TV. The online thriller launched on Yahoo in September last year in 25 different countries and 10 different languages. Oliver Martinez and Missy Peregrym starred in the series about the growing threat of cybercrime. Notably, the series partnered with Symantec which helped on the tech aspect, but also featured heavily. “We explained the value to them for a (project with) a shelf life of 30 years,” Zuiker said. “A 30-second spot on CSI cost $1M” at the time, but “for that same $1M for Symantec, you make a movie with a shelf life. You can’t cut the brand out of the movie,” but an ad “goes away in the blink of an eye,” he explained. Zuiker noted that he’s developing projects that involve such brands as Samsung and Dr Pepper. “Bringing a product to life and seeing it in a different way is really exciting.”
I’ve learned that NBC has pushed Wonderland, its drama pilot set in the world of Lewis Carroll’s Alice In Wonderland that is executive produced by CSI creator Anthony Zuiker. The project, written by feature scribe Whit Anderson, will not be produced within the regular pilot season because of the scale and complexity of the production, including visual effects. I hear the pilot probably will start filming before the end of pilot season but will likely not be delivered before summer. Wonderland was a late pickup — it was greenlighted on Jan. 29 — and had to undergo a studio switch after ABC Studios pulled out and Universal TV took over. (The pilot’s high price tag was among ABC Studios’ reasons to bail as it is producing another expensive fairytale drama series with elaborate shoots and special effects, ABC’s Once Upon A Time.) Speaking of Once Upon A Time, it too was a late order — it was picked up to pilot on Feb. 1, 2011 and was ready for the upfronts, landing a slot of ABC’s fall schedule.
UPDATED: NBC has greenlighted Wonderland, a drama pilot set in the world of Lewis Carroll’s Alice In Wonderland that is executive produced by CSI creator Anthony Zuiker. The project, written by feature scribe Whit Anderson, stems from Zuiker’s overall deal with ABC Studios, which has him partnering with studio-based Brillstein Entertainment Partners on development. But while the project was developed at ABC Studios, which sold it to NBC in October, the pilot will now be produced by NBC’s sibling Universal TV. (NBC greenlighted ABC Studios-produced drama pilot Hatfields & McCoys yesterday.)
Wonderland is set in modern times and centers on Alice and a new character, Clara. Seven years ago, Clara’s life took an unexplained turn for the worse, and a mysterious stranger tells her there may be an explanation after all… an explanation that lies in the fantastical world of Wonderland. To revive her dreams and get her life back on track, Clara must wage war against Wonderland’s reigning Queen, the woman we once knew as Alice.