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RATINGS RAT RACE: Fox Wins With Sluggish World Series, NBC Comedies Up

Nellie Andreeva

If it was up to TV executives, the Yankees would sail through to the World Series every year, with the rest of the teams squabbling for the other spot. This year’s World Series between the Giants and the Rangers on Fox continues to pace well behind last year’s, which featured the storied New York baseball franchise, but in line with the one in 2008 that didn’t feature them. Last night’s Game 2 (4.0 in adults 18-49, 14.1 million) was down 31% from last year’s Game 2 between the Yankees and the Phillies but matched the demo rating of the 2008 Game 2 between the Phillies and the Tampa Bay Rays and was up 10% in total viewers. Fox won the night in 18-49 and total viewers, ending CBS’ five-week streak.

With a Halloween theme and stronger lead-in, NBC’s Thursday comedies rebounded from last week’s drops with double-digit rating increases. Starting things off was the Scared Shrekless half-hour special (2.5/8, 8.2 million), which improved significantly (by 32%) on Community‘s performance in the 8 PM time slot last week. It also did better than the other kids-friendly Halloween special in the time slot, ABC’s It’s a Great Pumpkin, Charlie Brown (2.1/6, 6.6 million in its first half-hour). At 8:30 PM, Community (2.4/7) was up 26% from its 8 PM telecast last week for a season high. The Office (3.9/10) was up 15%, and Read More »

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RATINGS RAT RACE: No Yankees Means No Big World Series

Nellie Andreeva

Fox’s coverage of Game 1 of the World Series between the Texas Rangers and the San Francisco Giants (4.7 rating in 18-49) was down 25% from last year’s Phillies/Yankees matchup, but that was to be expected with the most popular baseball team, the Yankees, out this year. The game was on par with ith the opening game of the most recent non-Yankees World Series in 2008 (4.8). Fox won the night in 18-49 and total viewers.

Just like its family-friendly Monday lineup posted week-to-week gains against the monster Monday NFL game on ESPN, the network’s Wednesday comedy block last night logged ratings rises. The Halloween-themed quartet was led by Modern Family (5.1/13 in 18-49, up 9% from last week’s fast national; 13.1 million viewers), which hit a series high in total viewers and matched its series high in 18-49 from earlier this fall. At 8 PM, The Middle (2.8/9, up 8%; 9.4 million) logged its most-watched telecast and its second highest 18-49 delivery ever. Freshman Better with You (2.5/7) had a nice 19% post-full season-pickup bounce to match a series demo high. Read More »

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