It didn’t take Phil Spencer, Head of Xbox for Microsoft, long to tack back from last year’s entertainment focus to one purely about games, which is all he said he would talk about during this morning’s presentation to media and analysts ahead of the big E3 videogame conference in Los Angeles. “This generation (of game consoles) is off to the hottest start in history,” Spencer said. “This benefits everyone…especially gamers.”
That games-only focus is a far cry from last year, when the company spent much of its annual E3 pre-briefing touting the cross-media capabilities of its just-announced Xbox One console and interactive video programming to come from the Xbox Entertainment Studios. The interactive programming has been slow to arrive. More importantly, Xbox One sales have been good, but despite some extremely impressive technology, still lag well behind Sony’s competing PS4, which like the Xbox One launched in November and costs $100 less. The Xbox One’s stumbling launch, with controversies over policies some gamers called anti-consumer and the departure of Xbox chief Don Mattrick to Zynga, didn’t help either.