Fuse was lit with a collection of interviews and performances from the 12-12-12 concert to benefit victims of Hurricane Sandy. Madison Square Garden’s channel gained 2.9M views for a total of 5.2M, and jumped seven spots to No. 4 in our tally of Google-funded YouTube services for the week that ended December 19. The big mover on the rank chart was Hungry, whose holiday recipe videos enabled it to jump 33 spots to No. 57, even though it only gained 197,775 views for a total of 257,385. The channels on our list saw a 4.1% increase in views over the previous week, with the top 10 accounting for 51.8% of the total. Making room for Fuse in the top 10, Jay Z’s Life and Times dropped seven spots to No. 15.
Juan Manuel Marquez’s startling sixth-round knockout of Manny Pacquiao in their WBO world welterweight fight on Saturday helped SB Nation to emerge as the big winner in the universe of Google-funded YouTube channels for the week ending December 12. The sports channel’s coverage of the fourth meeting between the closely matched rivals enabled it to gain 1.7M views, for a total of 1.8M, and leap 70 spots to No. 15. The surge took place in a week when the YouTube channels we monitor rebounded. Total views were up 29% to 85.5M. The top 10 channels accounted for about 48% of the total. Noisey rejoined the group, rising one slot to No. 10, while Clevver News dropped three places to No. 12.
Soul Pancake’s video of people given a chance to open their hearts to each other paid off in our tally of Google funded YouTube channels for the week that ended on December 5. “Street Compliments” helped the channel to rise 35 slots in the ranking, to No. 16 — the biggest jump by far. Jay Z’s Life+Times also made waves with a behind-the-scenes documentary of the rapper’s concerts opening the Barclays Center in Brooklyn. The channel gained 1.1M views, for a total of 2.7M — taking it up 11 spots to No. 6. The movements took place during a relatively soft week for the channels. Total views fell about 15% to 66.3M. The top 10 channels accounted for 48.8% of the total. Jay Z was the only new entry to the top 10; Noisey dropped two to No. 11.
Life was relatively quiet in the universe of Google-funded YouTube channels during the week that began on Thanksgiving and ended on November 28. The Onion — helped by a hilarious send-up of the TED Talks — led a group of just eight channels that gained views over the previous week. Not surprisingly, Hungry was among the winners, rising 33 spots to No. 48, with a collection of videos dedicated to preparing Thanksgiving dinners and leftovers. But total views for the channels we cover fell more than 39% to 78.3M. The top 10 channels accounted for 52.5% of all views. DanceOn joined that group rising one slot to No. 10; Fuse fell three to No. 12. But Redbull views plummeted by 11.7M to 6.1M, enabling The Warner Sound to reclaim its long-held perch at the top of the charts.
It’s fitting that THNKR stands out on our ranking of Google-funded YouTube channels in the week heading into Thanksgiving with an inspiring video about a 15-year-old engineering prodigy from Sierra Leone given a chance to visit MIT. The tale of Kelvin Doe, who built and powered a radio station with materials he found in trash cans, generated more than 2M views in the week ending November 21, propelling THNKR 62 places to No. 14 — by far the channel’s best performance since we began monitoring YouTube channels in May. Still, when it comes to mass viewing, Redbull takes the prize again helped by “The Athlete Machine,” a video of an elaborate Rube Goldberg contraption powered by several extreme sports stars. The channel gained 10.3M views for a total of 17.8M. The channels we track collectively generated 129.1M views, up 34.3% vs last week — with two caveats that I’ll note in a moment — and the top 10 accounted for 54.8%. Joining that group this week were Motor Trend (+7 to No. 5), Vice (+8 to No. 6) and Fuse (+11 to No. 9). Those sliding off were Machinima Prime (-9 to No. 12), Young Hollywood (-6 to No. 13), and Awesomeness TV (-6 to No. 15).
Fans of Twilight: Breaking Dawn Part 2, and Justin Bieber and/or Selena Gomez, made this a good week for the entertainment news providers in our list of Google-funded YouTube channels. Clevver News, ENTV (from Deadline.com-parent PMC), and Young Hollywood were all over news about the final installment of the Twilight movie series, and the young celebrities’ break-up. As a result, the channels were our three top gainers measured by views in the week ending November 14 vs the results from two weeks ago. (A technical glitch prevented us from running our tally last week.) ENTV moved up one slot to No. 4 while Clevver News jumped nine to No. 6 and Young Hollywood was up four to No. 7. Redbull topped the chart, helped by “The Athlete Machine,” a video of an elaborate Rube Goldberg contraption powered by several extreme sports stars. The top 10 channels accounted for 50.7% of the week’s 96.1M views, down 1.9% from two weeks ago.
Machinima Prime made its first appearance at the top of our weekly ranking of the Google-funded YouTube channels as it continued to roll out new episodes of Halo 4: Forward Unto Dawn — the live-action series based on the upcoming “Halo 4″ combat-based video game. Microsoft spent about $10M on the web series; it began October 5 and has been gaining momentum with each weekly, 15-minute installment. The gaming channel had 10.5M views in the week ending October 31 — up from 7.2M the previous week, and from 1.4M just before Halo 4′s debut. The gain is impressive in a week when overall views among the channels we track was up just 0.7% to 97.9M, with the top 10 channels accounting for 53.5% of the total. ENTV, from Deadline.com parent PMC, returned to the group, rising six spots to No. 5, while DanceOn was up three to No. 9. Young Hollywood fell out of the top 10, but just barely, dropping one to No. 11. Clevver News was down six to No. 15.
Views at the Google-funded YouTube channels looked a lot more normal in the seven days that ended October 24 than they did the previous week — which benefited from the outsized performance at Redbull with skydiver Felix Baumgartner’s supersonic 120,000-foot freefall. Noisey stood out after it introduced a controversial video for the tune “Fatty Boom Boom” from South African rap-rave group Die Antwoord. The video, which imagines Lady Gaga being eaten by a lion, contributed to the channel’s 4.1M views, up 2.4M vs the previous week, and helped it to jump to No. 4 in the week’s rankings, up seven. All in all, views at the channels we track fell 31.6% to 97.3M, with the top 10 channels accounting for 66.3% of the total. Joining the top 10 along with Noisey was Young Hollywood, up two spots to No. 10. ENTV, from Deadline’s parent PMC, dropped one slot to No. 11 and DanceOn fell three to No. 12.
Close watchers of our charts will notice two differences this week. 3V is changing the way it uploads its content and we’re now listing it as one channel, aggregating the counts that used to be split among five. In addition, the channel formerly called Life And Times recently became Jay Z’s Life And Times, with a much bigger following.
Once again the universe of Google-funded YouTube channels stood in the shadow of Red Bull and the record-setting views for its October 14 webcast of skydiver Felix Baumgartner’s supersonic 120,000-foot freefall. The channel had 70.1M views in our tally for the week that ended October 17. That’s three times more than it had the previous week, when it had unusually high results for Baumgartner’s originally scheduled jump that was aborted due to high winds. This time Red Bull accounted for more than 49% of the 142.3M weekly views on the channels that we monitor while the top 10 channels accounted for 75%. Things were relatively steady within that group; a few shifts in rank but no changes among the names there.
Red Bull was already stampeding YouTube audiences even before it set a record this past weekend with its live stream of skydiver Felix Baumgartner’s supersonic 120,000-foot freefall. The channel had 23.4M views in the week that ended on October 10, an increase of 19.8M from the previous week. That was far more than it needed to push The Warner Sound out of the No. 1 spot it has held since late June in our weekly tally of Google-funded YouTube channels. About 16M views came on Tuesday when Baumgartner had scheduled the jump, which was aborted due to high winds. Red Bull also attracted about 2M views for a video of an elaborate Rube Goldberg contraption activated by free run champion Jason Paul. The extraordinary results contributed to a 22.2% increase in total views for the channels we track. Red Bull alone accounted for 22% of the total, and the top 10 had 61%. We also saw higher-than-normal shifts among other channels in that group. Machinima Prime leaped 13 spots to No. 5, while DanceOn was up 11 to No. 6, and Clevver News rose two spots to No. 9. Conversely, Awesomenes TV fell nine to No. 11, while Fuse fell two to No. 12 and NOC dropped eight to No. 17.
If you want to see how important a single video can be to a YouTube channel, then look at what happened to The NOC and Awesomeness TV in the week that ended on October 3. A musical send up of football’s replacement refs, set to Flo Rida’s tune Whistle, helped kick The NOC — an entertainment channel about athletes — up 20 slots to No. 9, with nearly 3M views, up 2.4M, according to our weekly tally of Google-funded YouTube channels. And pop entertainment channel Awesomeness TV attracted millions to a candid camera prank video showing a guy dressed as a delivery man who drops boxes supposedly filled with new iPhone 5s in front of people waiting in line for the Apple smartphone. The channel rose 3 spots to No. 2, with 5.2M additional views for a total of 7.8M. The performances in views and rank were personal bests for The NOC and Awesomeness TV since May when we began monitoring YouTube-funded channels.
They stood out in an unusually strong week: The number of views for the 104 channels on our list increased 35% to nearly 86.7M, the highest we’ve seen. The top 10 channels accounted for 53% of the views. Joining that group, in addition to The NOC, was Motor Trend, up five slots to No. 6. But Clevver News and Nuevon dropped out of the top 10, each slipping three spots respectively to No. 11 and No. 12.
An exclusive video of New York Red Bulls soccer star Thierry Henry’s astounding goal from a corner kick helped KickTV to score in the week that ended September 19. Data in our weekly look at the performance of Google-funded YouTube Channels show that Major League Soccer’s video platform gained nearly 1.4M views, bringing it to 2.1M, and moved up 14 spots to No. 11. Total views in the Google-funded channel universe dropped 3.3% to 75.6M, and the top 10 channels accounted for 51%. Redbull rose two slots to join the chart leaders at No. 9, while Noisey was up six to come in at No. 10. Nuevon fell seven places to No. 12 and Fuse dropped 14 to end the week at No. 17.
In addition to KickTV, the week’s biggest gainers measured by views were: Vice (+990,147 to 6.4M), Motor Trend (+812,094 to 4.2M), WWE Fan Nation (794,175 to 3.6M), Noisey (+747,018 to 2.2M), and Mondo Media (+547,956 to 2.8M). Those advancing most by rank were: CafeMom Studios (+19 to No. 63), I Am Other (+18 to No. 41), 123 Uno Dos Tres (+17 to No. 45), Monotransitor (+17 to No. 43), and Kick. Channels with the biggest drop in views: The Warner Sound (-2.8M to 8.5M), Fuse (-2.5M to 1.5M), Nuevon (-1.1M to 2.1M), THNKR (-733,150 to 172.211), and Clevver News (-579,511 to 2.5M). And those falling most by rank: Comedy Shaq (-39 to No. 81), Start (-35 to No. 73), THNKR (-34 to No. 57), Wigs (-16 to No. 62), and Fuse.
Music and entertainment channels were among the Google-funded YouTube services that benefited most from the end of the London Summer Olympics based on our ranking of that universe for the week that ended on August 15. Heavyweights led by The Warner Sound, Sourcefed, and Noisey picked up the most views. And two channels that rode the Olympic wave — the U.S. Olympic team’s Team USA and WSJ Digital Network — suffered the biggest declines. Total views, at 77.5M, were virtually flat with last week. The top 10 channels accounted for 52%. Returning to the top 10 were Noisey (+7 spots to No. 6) and Shut Up Cartoons (+1 to No. 10), while Clevver News made its first appearance there in the 12 weeks we’ve been tracking the channels, +5 to No. 7. Team USA made room, dropping 5 spots to No. 11 while Vice was -5 to No. 12, and WSJ Digital Network was -8 to No. 18.
With the London Summer Olympics in full swing, this was another stellar week for Team USA, the U.S. Olympic Team’s YouTube channel. It gained 3.1M views for a total of nearly 4M in the week that ended August 8 — leaping 20 slots to No. 6 on Deadline.com’s weekly rankings of Google-funded YouTube channels. Olympics fans also turned to videos on WSJ Digital Network, which gained 1.7M views for a total of 2.5M and jumped 18 spots to No. 10. Another stand out this week: Hispanic pop culture channel Nuevon scored with a comedy video, Colibritany – Mi Sexy Chambelán, as well as an appearance by Modern Family‘s Sofia Vergara on her son Manolo’s web series “Mi Vida con Toty.” The total views this week retreated 4% to 77.8M, with the top 10 channels accounting for 52%. Team USA and WSJ Digital Network joined the group as two channels dropped three slots: Shut Up Cartoons to No. 11 and Noisey to No. 13.
It would have been a surprise if, with the start of the Summer Olympics in London, we didn’t see big numbers this week for Team USA — the U.S. Olympic Team’s official channel. And it earned its place on the winner’s platform in Deadline.com’s rankings of Google-funded YouTube channels for the week ending August 1. Team USA’s views soared 266% vs the previous week to 821,022, jumping it 27 slots to No. 26. The YouTube universe also had a strong week as total views in the channels we track rose 31% to 80.8M — the highest number yet in the 11 weeks we’ve been following their performance. The top 10 channels accounted for 58% of the views. There were two changes in the top group: Vice jumped 6 places to No. 9 and Noisey was +2 to No. 10. Everyday Health made room by dropping 10 slots to No. 19 while YOMYOMF was -4 to No. 14.
There’s a lot of shuffling around, but no YouTube channel made a break-out move in our rankings for the week that ended July 25. Livestrong Woman recorded the biggest jump in rank (+34 to No. 60), but it has been in that neighborhood before. And WWE Fan Nation gained the most views (+1.4M to 4.1M), but not enough to qualify as a personal best. Same with the overall numbers: The Google-funded channels that we track had 61.9M views, up 8% from the previous week, yet less than the group recorded three weeks ago. The top 10 channels accounted for 54% of all views, down slightly from last week. Everyday Health joined the top group, rising 13 slots to No. 9. Machinima Prime — which caught my attention last week when it soared 69 spots to No. 4 — made room by retreating 36 to No. 40.
Machinima Prime, an entertainment channel that targets young men, hasn’t formally launched yet. But the audience it attracted just by uploading content to prepare for the official introduction made it the standout in Deadline.com’s YouTube rankings for the week ending July 18. It gained 3.3M views for a total of nearly 3.4M, which rocketed it 69 slots to No. 4. My Damn Channel also stood out. It leaped 49 slots to No. 15 – with nearly 1M views, +884,648 – helped by the premiere during Comic-Con of its original series Save The Supers. With the holiday week over, the number of total views for the Google-funded channels that we track was up 19% to 57.2M. The top 10 channels accounted for 56% of all the views. All but one of last week’s top performers remained in the pack. Awesomeness TV dropped to No. 11 from No. 4, making room for Machinima Prime.
Stands to reason that a YouTube channel will soar up the charts the week it launches. Teen channel Awesomeness TV, which kicked off last Thursday, did that in a big way in our tally for the week ending June 27. Powered by a slate that includes talk show IMO and a series, Mindless Takeover, about the boy band Mindless Behavior, it rocketed 69 places to No. 8 with 1.5M views. But The Warner Sound recorded the biggest gains in views: It was up 4.3M to 9.8M, knocking Sourcefed out of the No. 1 spot for the first time in the six weeks since we began our YouTube rankings. The top 10 channels accounted for 58% of the total views. We saw the usual shuffling within that group, but with Motor Trend making room for Awesomeness TV by dropping two slots to No. 12.