Ad Spending Will Accelerate In 2014 As Buyers Flock To Mobile: Report

It’s time for ad companies to release their year-end forecasts, and ZenithOptimedia is out today with a bullish one  – largely tied to big increases it expects for ads on smartphones and tablets. ZenithOptimedia logo It projects global spending  in 2014 to hit $532B … Read More »

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Ad Forecasters Say TV And Digital Will Benefit Most From 2012 Growth: UBS Confab

Three of the most prominent ad-forecasting firms kicked off the UBS Annual Global Media and Communications Conference this morning — as they typically do at this event — by unveiling their updated forecasts for 2012. And they pretty much … Read More »

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3.5% Ad Sales Growth For Major U.S. Media In 2012, ZenithOptimedia Predicts

The ad firm’s forecast will set an upbeat tone for the Monday kickoff of the UBS Annual Global Media and Communications Conference, the widely watched series of CEO briefings that runs through Wednesday in New York. Zenith’s projected 3.5% … Read More »

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